Nint Releases Free '2026 China & ASEAN 6-Country E-commerce Promotional Calendar'

Nint Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Junko Yoshino; hereinafter 'Nint') has begun distributing its white paper, '2026 China & ASEAN 6-Country E-commerce Promotional Calendar,' which covers promotional schedules and sales trends for major e-commerce platforms in China and six ASEAN countries. Significantly updated from last year's China-focused version, this document covers the Southeast Asian market and features the visualization of 'monthly GMV composition ratios' by country and platform, rather than just a list of dates. This enables more precise proactive planning, such as inventory procurement and advertising budget allocation calculated back from promotional events. The e-commerce markets in China and Southeast Asia have unique holidays and large-scale sales throughout the year, with sales peaks varying significantly by country and platform. This document helps objectively grasp when and on which platform sales are likely to grow. Key features include: 1. Market x Platform Overview: Comprehensive annual schedules for China (Tmall, JD, Douyin) and ASEAN 6 (Indonesia, Vietnam, Thailand, Philippines, Malaysia, Singapore / Shopee, Lazada, TikTok Shop). 2. Seasonality by Country/Platform: Visualizing 'true sales growth months' using monthly GMV data, including differences in purchasing behavior due to cultural/religious events like Lunar New Year and Ramadan. 3. Proactive Planning: Functions as a calendar to prepare for product procurement, inventory, and ad budgets months in advance. As more companies expand into the growing ASEAN market, there is a rising need to judge budget allocation based on objective data (GMV ratios) rather than intuition. This document is designed for brand managers, marketing, and sales departments to assist in annual planning and negotiations with local agencies.