Nint Begins Free Distribution of '2026 China and ASEAN 6 Countries E-commerce Promotional Event Calendar'
Nint Inc. has started free distribution of a white paper covering the promotional schedules and sales trends of major e-commerce platforms in China and six ASEAN countries for 2026, featuring monthly GMV ratios.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 02:23 (492h 44m after Collected)
Nint Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Junko Yoshino; hereinafter "Nint") has started the free distribution of a white paper, "2026 China and ASEAN 6 Countries E-commerce Promotional Event Calendar," which comprehensively covers the promotional schedules and sales trends of major e-commerce platforms in China and six ASEAN countries.
Significantly updated from last year's China-specific version to now cover the Southeast Asian market, the most notable feature of this material is that it does not merely list dates but visualizes the "monthly GMV ratio" by country and by platform. This enables more highly accurate proactive planning, such as securing inventory and allocating advertising budgets calculated backward from the events.
## Features and Coverage of the '2026 China and ASEAN 6 Countries E-commerce Promotional Event Calendar'
The e-commerce markets in China and Southeast Asia (6 ASEAN countries) have their own unique holidays and large-scale sales throughout the year, and sales peaks vary greatly depending on the country and platform.
In the material released this time, the following points have been organized so that users can objectively understand "in which month and on which platform sales are likely to grow" based on data.
- Overview by Market x Platform: You can comprehensively grasp the annual schedules of China (Tmall, JD, Douyin) and 6 ASEAN countries (Indonesia, Vietnam, Thailand, the Philippines, Malaysia, Singapore / Shopee, Lazada, TikTok Shop).
- Seasonality by Country and Platform: Visualizes the "months when sales truly spike" from monthly GMV ratio data. You can accurately understand the characteristics of purchasing behavior and schedule differences accompanying cultural and religious events that differ by country, such as the Spring Festival (Lunar New Year) and Ramadan.
- Application to Proactive Planning: It functions as a calendar for preparing product arrangements, securing inventory, allocating advertising budgets, and creating creatives several months in advance, calculating backward from sales trends.
## Background and Purpose
As more companies accelerate their expansion and growth into not only China but also the rapidly growing ASEAN market, there is an increasing need to determine "when and where to allocate budgets" using objective data (GMV ratios) rather than intuition.
This material is created for personnel in overseas business planning, marketing, e-commerce, and sales departments of manufacturers and brands. It can be practically used for formulating annual business plans, allocating monthly marketing budgets, and as material for business negotiations and sales with local agencies and platforms.
Nint will continue to contribute to the achievement of results for e-commerce businesses and the sustainable development of the overall e-commerce market.
Significantly updated from last year's China-specific version to now cover the Southeast Asian market, the most notable feature of this material is that it does not merely list dates but visualizes the "monthly GMV ratio" by country and by platform. This enables more highly accurate proactive planning, such as securing inventory and allocating advertising budgets calculated backward from the events.
## Features and Coverage of the '2026 China and ASEAN 6 Countries E-commerce Promotional Event Calendar'
The e-commerce markets in China and Southeast Asia (6 ASEAN countries) have their own unique holidays and large-scale sales throughout the year, and sales peaks vary greatly depending on the country and platform.
In the material released this time, the following points have been organized so that users can objectively understand "in which month and on which platform sales are likely to grow" based on data.
- Overview by Market x Platform: You can comprehensively grasp the annual schedules of China (Tmall, JD, Douyin) and 6 ASEAN countries (Indonesia, Vietnam, Thailand, the Philippines, Malaysia, Singapore / Shopee, Lazada, TikTok Shop).
- Seasonality by Country and Platform: Visualizes the "months when sales truly spike" from monthly GMV ratio data. You can accurately understand the characteristics of purchasing behavior and schedule differences accompanying cultural and religious events that differ by country, such as the Spring Festival (Lunar New Year) and Ramadan.
- Application to Proactive Planning: It functions as a calendar for preparing product arrangements, securing inventory, allocating advertising budgets, and creating creatives several months in advance, calculating backward from sales trends.
## Background and Purpose
As more companies accelerate their expansion and growth into not only China but also the rapidly growing ASEAN market, there is an increasing need to determine "when and where to allocate budgets" using objective data (GMV ratios) rather than intuition.
This material is created for personnel in overseas business planning, marketing, e-commerce, and sales departments of manufacturers and brands. It can be practically used for formulating annual business plans, allocating monthly marketing budgets, and as material for business negotiations and sales with local agencies and platforms.
Nint will continue to contribute to the achievement of results for e-commerce businesses and the sustainable development of the overall e-commerce market.