Nint ECommerce Launches New Feature 'AI Assistant' by Merging Proprietary EC Market Data Foundation and AI

Nint Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Junko Yoshino, hereinafter 'Nint'), which provides 'Nint ECommerce,' a cloud service that collects and analyzes public data from Japan's three major EC malls (Rakuten Ichiba, Amazon, and Yahoo! Shopping), has launched a new feature, 'Nint AI Assistant,' that combines comprehensive EC market data accumulated independently over more than 10 years with AI technology, to address the challenge faced by EC businesses of 'having data but not being able to utilize it for decision-making.'

Background of Offering

The B2C-EC market in Japan has reached 15.2 trillion yen and continues to expand. On the other hand, despite the dramatic increase in data handled by companies accompanying market growth, the number of personnel who can properly interpret and utilize this data for decision-making is limited, and the challenge of 'having data but not being able to utilize it' exists for many EC businesses.

In fact, a survey conducted by Nint for its adopting companies revealed that while many users regularly utilize generative AI, their experience in combining EC analysis data with AI was limited, indicating significant room for data utilization.

Furthermore, in daily analysis tasks, it often requires time and specialized skills not only to grasp changes in figures but also to interpret their background and causes, leading to an increase in operational burden.

In response to these challenges, Nint combined the comprehensive EC market data it has independently accumulated with AI technology, aiming to realize a more intuitive data utilization environment by interpreting and presenting data on the analysis screens contextually, leading to the development of this feature.

About the 'Nint AI Assistant' Feature

'Nint AI Assistant' is a feature that automatically interprets and summarizes the content based on the data displayed on each analysis screen within Nint ECommerce, and presents summaries and insights to the user.

Users can instantly grasp the key points of the analysis results corresponding to the screen they are viewing, without any additional setup, enabling them to streamline their daily analysis operations.

Main Features

• Automatic Summary Generation by AI
  The AI automatically interprets the data on the analysis screen and concisely summarizes the important points.

• Data Understanding Independent of Analysis Skills
  Intuitive understanding of sales changes and market trends is possible even without specialized knowledge.

• Presentation of Insights Based on Currently Viewed Data
  It supports insight acquisition by presenting the background of changes and points to focus on in real-time, targeting only the data on the analysis screen the user is currently viewing.

• UI Integrated into Workflow
  Provided in a form naturally integrated into the analysis screen, allowing for smooth utilization in daily operations.

• Supports Interactive Additional Questions
  By asking additional questions about the AI-generated summary, deeper analysis and insights from different perspectives can be obtained.