Ninout Announces Use Case to Transform Surveys into 'Conversations' with 'CREATIVE SURVEY'
Ninout, Inc. has announced a new use case that leverages its AI interface "AI Magic" to transform traditional surveys into conversational interviews. This innovation is expected to enable deeper exploration into respondents' decision-making processes, which was previously difficult with conventional surveys, thereby improving the quality of insights.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 20:00
- 🔍 Collected: May 1, 2026 at 11:31
- 🤖 AI Analyzed: May 1, 2026 at 12:06 (34 min after Collected)
Ninout, Inc. (hereinafter, Ninout) operates with the mission of "transforming customer voices into opportunities," providing AI interfaces that seamlessly connect people and digital across three brands: "Ask One," "CREATIVE SURVEY," and "Fan Fan Fan."
We are pleased to announce a new use case that evolves surveys from one-way questionnaires into conversational interviews. This feature is available across our three brands, including "CREATIVE SURVEY."
This use case utilizes "AI Magic," which integrates the latest generative AI into Ninout's interfaces. The AI instantly analyzes responses and automatically generates personalized deep-dive questions. This makes it possible to uncover the background of respondents' decision-making, which traditional surveys could not reach, thereby improving the quality of insights.
Background of Provision
Surveys are the most fundamental and crucial means of collecting structured customer and user feedback. However, with traditional surveys, it is difficult to perfectly design questions at the planning stage, often leading to only superficial responses. For example, if asked "What prompted you to attend this event?" and the answer is "I saw a flyer," it's impossible to extract crucial decision-making information such as which specific information on the flyer was appealing, or if other options were considered.
Such "one-step deeper exploration" traditionally could only be achieved through face-to-face interviews, which required significant time, cost, and skill. Furthermore, while follow-up surveys are sometimes conducted after an initial survey, issues like declining response rates and time lags have been challenges.
Updating the Survey Experience with AI Interfaces
Ninout's "AI Magic" allows the integration of the latest AI models into interfaces according to specific objectives. As a third approach—neither a traditional static survey nor a conversational interview—it enables both the structural integrity of data and deep exploration. This balances the ease of data analysis and integration with external services like CRM/SFA with the quality of insights.
Automatic Generation of Dynamic Deep-Dive Questions Based on Responses
When a respondent answers a survey, the AI instantly generates more specific deep-dive questions based on the content and survey objectives. Respondents can naturally provide answers closer to what the survey designer originally wanted to know by simply answering personalized additional questions based on their own responses.
Setting Deep-Dive Content According to Survey Objectives
The direction of deep-dive questions can be flexibly set according to survey objectives. By setting the purpose of what you want to know, such as "I want to understand the motivation for visiting in detail" or "I want to assess the stage of purchase intent," the AI generates questions aligned with that purpose.
Response Data Can Be Directly Linked Externally
Answers to deep-dive questions are also retained as structured data, similar to regular survey responses, allowing for real-time integration with CRM/MA tools, including Salesforce.
Anticipated Use Cases
Customer surveys after purchase/use: Deep-dive into specific experiences and factors behind satisfaction with products/services and re-purchase intent on the spot.
Customer satisfaction surveys (NPS, etc.): AI extracts qualitative reasons behind scores, acquiring information directly leading to improvement actions.
Collecting product/service feedback: For responses like "difficult to use," deep-dive into specific functions or situations where difficulties were encountered.
Employee engagement surveys: Delve into the fundamental causes of organizational issues to support the formulation of more effective measures.
How to Use
This feature is available to user companies with an "AI Magic" contract for Ninout's AI interfaces: "Ask One," "CREATIVE SURVEY," and "Fan Fan Fan." For inquiries regarding "AI Magic" usage, please contact the "Service Inquiries" department below individually.
(End)
Ninout, Inc. Company Overview
Company Name: Ninout, Inc.
Representative: Shingo Ishino, Representative Director
Established: July 2, 2014
Location: Tanaka Koma Building, 8-5-32 Akasaka, Minato-ku, Tokyo
Business Activities: Development and provision of "Ask One" to capture sales opportunities at all customer touchpoints, "CREATIVE SURVEY" to strengthen customer-brand connections, and "Fan Fan Fan" to enrich brand-fan relationships.
URL: https://www.ninout.ai
Service Inquiries
Ninout, Inc. Marketing Department
M
Keywords:
We are pleased to announce a new use case that evolves surveys from one-way questionnaires into conversational interviews. This feature is available across our three brands, including "CREATIVE SURVEY."
This use case utilizes "AI Magic," which integrates the latest generative AI into Ninout's interfaces. The AI instantly analyzes responses and automatically generates personalized deep-dive questions. This makes it possible to uncover the background of respondents' decision-making, which traditional surveys could not reach, thereby improving the quality of insights.
Background of Provision
Surveys are the most fundamental and crucial means of collecting structured customer and user feedback. However, with traditional surveys, it is difficult to perfectly design questions at the planning stage, often leading to only superficial responses. For example, if asked "What prompted you to attend this event?" and the answer is "I saw a flyer," it's impossible to extract crucial decision-making information such as which specific information on the flyer was appealing, or if other options were considered.
Such "one-step deeper exploration" traditionally could only be achieved through face-to-face interviews, which required significant time, cost, and skill. Furthermore, while follow-up surveys are sometimes conducted after an initial survey, issues like declining response rates and time lags have been challenges.
Updating the Survey Experience with AI Interfaces
Ninout's "AI Magic" allows the integration of the latest AI models into interfaces according to specific objectives. As a third approach—neither a traditional static survey nor a conversational interview—it enables both the structural integrity of data and deep exploration. This balances the ease of data analysis and integration with external services like CRM/SFA with the quality of insights.
Automatic Generation of Dynamic Deep-Dive Questions Based on Responses
When a respondent answers a survey, the AI instantly generates more specific deep-dive questions based on the content and survey objectives. Respondents can naturally provide answers closer to what the survey designer originally wanted to know by simply answering personalized additional questions based on their own responses.
Setting Deep-Dive Content According to Survey Objectives
The direction of deep-dive questions can be flexibly set according to survey objectives. By setting the purpose of what you want to know, such as "I want to understand the motivation for visiting in detail" or "I want to assess the stage of purchase intent," the AI generates questions aligned with that purpose.
Response Data Can Be Directly Linked Externally
Answers to deep-dive questions are also retained as structured data, similar to regular survey responses, allowing for real-time integration with CRM/MA tools, including Salesforce.
Anticipated Use Cases
Customer surveys after purchase/use: Deep-dive into specific experiences and factors behind satisfaction with products/services and re-purchase intent on the spot.
Customer satisfaction surveys (NPS, etc.): AI extracts qualitative reasons behind scores, acquiring information directly leading to improvement actions.
Collecting product/service feedback: For responses like "difficult to use," deep-dive into specific functions or situations where difficulties were encountered.
Employee engagement surveys: Delve into the fundamental causes of organizational issues to support the formulation of more effective measures.
How to Use
This feature is available to user companies with an "AI Magic" contract for Ninout's AI interfaces: "Ask One," "CREATIVE SURVEY," and "Fan Fan Fan." For inquiries regarding "AI Magic" usage, please contact the "Service Inquiries" department below individually.
(End)
Ninout, Inc. Company Overview
Company Name: Ninout, Inc.
Representative: Shingo Ishino, Representative Director
Established: July 2, 2014
Location: Tanaka Koma Building, 8-5-32 Akasaka, Minato-ku, Tokyo
Business Activities: Development and provision of "Ask One" to capture sales opportunities at all customer touchpoints, "CREATIVE SURVEY" to strengthen customer-brand connections, and "Fan Fan Fan" to enrich brand-fan relationships.
URL: https://www.ninout.ai
Service Inquiries
Ninout, Inc. Marketing Department
M
Keywords: