Tokachi Butadon Kentei (Quiz) in conjunction with Tokachi Mainichi Newspaper's free magazine 'Chai' May issue, starts today, April 28!
Ninout Inc. announces the launch of the 'Tokachi Butadon Kentei,' a reader-participation quiz content linked to the Tokachi Mainichi Newspaper's free magazine 'Chai' May issue, starting April 28. Built using Ninout's AI interface, the quiz offers a chance to win Kanro candy sets for correct answers, aiming to enhance reader experience and regional revitalization.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 21:00
- 🔍 Collected: April 28, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 13:37 (1h 5m after Collected)
Ninout Inc. (hereinafter, Ninout) announces that it has constructed a special page for the reader-participation quiz content 'Tokachi Butadon Kentei' (Tokachi Pork Bowl Quiz), linked to the pork bowl feature in the May 2026 issue of the free magazine 'Chai' (distributed from April 28) published by Tokachi Mainichi Newspaper Co., Ltd. (hereinafter, Tokachi Mainichi Newspaper), using Ninout's AI interface.
This content will be featured in 'Chai' May issue and 'Chai Deji' (URL: https://kachimai.jp/chai/), and can be enjoyed from Tuesday, April 28, 2026, to Sunday, May 17, 2026.
In this project, participants access the special page via a QR code in the 'Chai' magazine and challenge themselves with three questions about Tokachi's famous pork bowl. Twenty winners will be selected by lottery from those who answer all questions correctly, and they will receive a set of 'Kanro Ame' and 'Shio Kanro Ame' from Kanro Co., Ltd.
Kanro Co., Ltd. joined this project as a tie-up, providing a 'Pork Bowl Recipe using Kanro Ame' in the magazine, sparked by the 'Ninout Kanro Ame' novelty collaboration with Ninout.
Background of the Initiative
'Chai' is a monthly free magazine for the Tokachi area published by Tokachi Mainichi Newspaper. For the pork bowl feature in its May issue, a digital content project linked to the magazine was launched as a means to deliver episodes that could not be fully conveyed in print alone, and to provide further excitement to readers.
Ninout's AI interface was used to design and construct the entire reader experience, from transitioning to the special page via a QR code in the magazine, to the quiz content, and finally to prize application. This enabled the project to be realized in a short period.
Content constructed by AI interface
Special page designed to match the magazine's layout
Three multiple-choice questions about Tokachi's pork bowl were prepared. The design includes branching displays based on answers, allowing participants to challenge themselves multiple times.
A 'Pork Bowl Master Certificate' is displayed upon answering all questions correctly.
An application form accessible only to those who answer all questions correctly was designed, ensuring a seamless experience from content to application completion.
Comment from Ms. Yuri Kajino, Content Section, Digital Center, Editorial Department, Tokachi Mainichi Newspaper Co., Ltd.
'Chai' was first published in 1998 as a monthly free magazine, and since 2015, its digital version 'Chai Deji' has also been available, delivering the charm of the Tokachi area to its residents. For this May issue, we are featuring Tokachi's originating pork bowl, and this project was launched with the desire to make it even more enjoyable for our readers.
By utilizing Ninout's AI interface, we were able to design the entire experience, from the magazine to the special page, the quiz, and the prize application, as a single, cohesive experience.
We aim to further strengthen our ties with the local community by leveraging both print and digital media in the future.
Comment from Mr. Hiroshi Yasuda, Brand Development Department, Marketing Division, Kanro Co., Ltd.
This time, following the 'Ninout Kanro Ame' novelty collaboration with Ninout, we are pleased to participate in the 'Tokachi Pork Bowl Feature' in the May issue of 'Chai' published by Tokachi Mainichi Newspaper, by providing recipes, and also in the reader-participation 'Tokachi Butadon Kentei.'
Kanro Ame is a long-selling product whose charm lies in its simple ingredients: sugar, starch syrup, soy sauce, and salt. In addition to enjoying its sweet and savory 'Mitarashi' flavor as is, the richness and aroma created when it is boiled down into candy can be enjoyed as a secret ingredient that makes pork bowls delicious.
Through this project, we hope to create a new opportunity for 'Chai' readers to enjoy the appeal of pork bowls along with Kanro Ame.
(End)
Company Profile of Tokachi Mainichi Newspaper Co., Ltd.
Company Name: Tokachi Mainichi Newspaper Co., Ltd.
Representative: Hiroshi Hayashi, Representative Director and President
Established: September 1919
Location: 2-8, Higashi 1-jo Minami, Obihiro, Hokkaido
Business Activities: Newspaper publishing (print and digital editions), advertising business for various media, and regional promotion projects including the Kachimai Fireworks Festival.
URL: https://www.tokachi.co.jp/
Company Profile of Kanro Co., Ltd.
Company Name: Kanro Co., Ltd.
Representative: Tetsuya Murata, Representative Director and President
Founded: November 10, 1912
Established: May 6, 1950
Location: 37F, Tokyo Opera City Building, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Business Activities: Manufacturing and sales of confectionery
URL: https://www.kanro.co.jp/
Company Profile of Ninout Inc.
Company Name: Ninout Inc.
Representative: Shingo Ishino, Representative Director
Established: July 2, 2014
Location: Tanaka Koma Building, 8-5-32 Akasaka, Minato-ku, Tokyo
This content will be featured in 'Chai' May issue and 'Chai Deji' (URL: https://kachimai.jp/chai/), and can be enjoyed from Tuesday, April 28, 2026, to Sunday, May 17, 2026.
In this project, participants access the special page via a QR code in the 'Chai' magazine and challenge themselves with three questions about Tokachi's famous pork bowl. Twenty winners will be selected by lottery from those who answer all questions correctly, and they will receive a set of 'Kanro Ame' and 'Shio Kanro Ame' from Kanro Co., Ltd.
Kanro Co., Ltd. joined this project as a tie-up, providing a 'Pork Bowl Recipe using Kanro Ame' in the magazine, sparked by the 'Ninout Kanro Ame' novelty collaboration with Ninout.
Background of the Initiative
'Chai' is a monthly free magazine for the Tokachi area published by Tokachi Mainichi Newspaper. For the pork bowl feature in its May issue, a digital content project linked to the magazine was launched as a means to deliver episodes that could not be fully conveyed in print alone, and to provide further excitement to readers.
Ninout's AI interface was used to design and construct the entire reader experience, from transitioning to the special page via a QR code in the magazine, to the quiz content, and finally to prize application. This enabled the project to be realized in a short period.
Content constructed by AI interface
Special page designed to match the magazine's layout
Three multiple-choice questions about Tokachi's pork bowl were prepared. The design includes branching displays based on answers, allowing participants to challenge themselves multiple times.
A 'Pork Bowl Master Certificate' is displayed upon answering all questions correctly.
An application form accessible only to those who answer all questions correctly was designed, ensuring a seamless experience from content to application completion.
Comment from Ms. Yuri Kajino, Content Section, Digital Center, Editorial Department, Tokachi Mainichi Newspaper Co., Ltd.
'Chai' was first published in 1998 as a monthly free magazine, and since 2015, its digital version 'Chai Deji' has also been available, delivering the charm of the Tokachi area to its residents. For this May issue, we are featuring Tokachi's originating pork bowl, and this project was launched with the desire to make it even more enjoyable for our readers.
By utilizing Ninout's AI interface, we were able to design the entire experience, from the magazine to the special page, the quiz, and the prize application, as a single, cohesive experience.
We aim to further strengthen our ties with the local community by leveraging both print and digital media in the future.
Comment from Mr. Hiroshi Yasuda, Brand Development Department, Marketing Division, Kanro Co., Ltd.
This time, following the 'Ninout Kanro Ame' novelty collaboration with Ninout, we are pleased to participate in the 'Tokachi Pork Bowl Feature' in the May issue of 'Chai' published by Tokachi Mainichi Newspaper, by providing recipes, and also in the reader-participation 'Tokachi Butadon Kentei.'
Kanro Ame is a long-selling product whose charm lies in its simple ingredients: sugar, starch syrup, soy sauce, and salt. In addition to enjoying its sweet and savory 'Mitarashi' flavor as is, the richness and aroma created when it is boiled down into candy can be enjoyed as a secret ingredient that makes pork bowls delicious.
Through this project, we hope to create a new opportunity for 'Chai' readers to enjoy the appeal of pork bowls along with Kanro Ame.
(End)
Company Profile of Tokachi Mainichi Newspaper Co., Ltd.
Company Name: Tokachi Mainichi Newspaper Co., Ltd.
Representative: Hiroshi Hayashi, Representative Director and President
Established: September 1919
Location: 2-8, Higashi 1-jo Minami, Obihiro, Hokkaido
Business Activities: Newspaper publishing (print and digital editions), advertising business for various media, and regional promotion projects including the Kachimai Fireworks Festival.
URL: https://www.tokachi.co.jp/
Company Profile of Kanro Co., Ltd.
Company Name: Kanro Co., Ltd.
Representative: Tetsuya Murata, Representative Director and President
Founded: November 10, 1912
Established: May 6, 1950
Location: 37F, Tokyo Opera City Building, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Business Activities: Manufacturing and sales of confectionery
URL: https://www.kanro.co.jp/
Company Profile of Ninout Inc.
Company Name: Ninout Inc.
Representative: Shingo Ishino, Representative Director
Established: July 2, 2014
Location: Tanaka Koma Building, 8-5-32 Akasaka, Minato-ku, Tokyo