Approximately 80% of Japanese lack dietary fiber* – New project "Kami - 神 -" launched to tackle modern dietary challenges
NINE SENSE Inc. launches "Kami - 神 -" project to address dietary fiber deficiency in Japan, utilizing natural ingredients for new food development. Official launch scheduled for May 15, 2026.
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- 📰 Published: April 27, 2026 at 19:00
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In Japan today, changes in diet have made "dietary fiber deficiency" a social issue. According to the Ministry of Health, Labour and Welfare's "National Health and Nutrition Survey", many adults continue to not meet the recommended intake. Furthermore, it is pointed out that approximately 70-80% of Japanese are in a state of chronic deficiency, and daily meals alone are not sufficient to make up the difference. Against this background, the food project "Kami - 神 -" was born as a new approach. While modern eating habits offer convenience, nutritional imbalance is considered a challenge.
■Social Issue of Dietary Fiber Deficiency
Japanese dietary habits have changed significantly in recent years. With the increase in eating out and processed foods, dietary fiber intake tends to decrease. According to the "National Health and Nutrition Survey" published by the Ministry of Health, Labour and Welfare, many adults do not meet the recommended intake (21g or more for men, 18g or more for women). From this situation, it is pointed out that approximately 70-80% of Japanese are in a state of chronic dietary fiber deficiency.
■Reality of Modern Diet and Intake
Survey results also indicate that "only a small number of people are conscious of consuming dietary fiber," highlighting the reality that sufficient intake is not achieved on a daily basis. Dietary fiber intake varies greatly depending on eating habits.
■"Kami - 神 -" as a New Approach
To address these issues, "Kami - 神 -" proposes a new approach focusing on natural ingredients. In this project, we are re-evaluating materials that have not been fully utilized before and developing food products from the perspective of supplementing elements that tend to be lacking in modern diets.
■Natural Ingredients and the Redefinition of Food
Kami - 神 - is a brand based on ancient Japanese natural philosophy. Based on the idea that gods dwell in all of nature, such as mountains, water, wind, and rice, we propose food that utilizes natural ingredients. We aim to re-examine the relationship between nature and people and approach modern dietary issues in a new way. A new food approach utilizing natural ingredients.
■Viewpoint as a Health Issue
Dietary fiber deficiency is one of the continuously highlighted issues in modern diets. In living environments where reliance on eating out and processed foods tends to increase, it is difficult to secure sufficient intake without conscious effort. Therefore, an approach that utilizes natural ingredients and can be easily incorporated into daily life is one of the important perspectives when considering the future of food.
■Future Developments
"Kami - 神 -" is progressing with its pre-opening phase towards its official launch on May 15, 2026. In the future, we plan to propose new ways of eating through activities such as event hosting and dissemination both domestically and internationally. Details are available on the official website: https://ninesense-store.jp/shop
■Representative's Comment
"While modern food has become convenient, it is losing its original balance. Kami - 神 - proposes to restore that balance through nature and food."
■Source
*Ministry of Health, Labour and Welfare "National Health and Nutrition Survey"
https://www.mhlw.go.jp/bunya/kenkou/kenkou_eiyou_chousa.html
【Company Profile】
Company Name: NINE SENSE Inc.
Location:
Head Office: Tower Grandia 2703, 5-5-21 Nishi-Ikebukuro, Toshima-ku, Tokyo 171-0021
Branch Office: 2710-3 Jimmen, Nagaoka City, Niigata 940-0102
Representative: Jun Fukami, Representative Director
Established: 2015
Business Activities:
・Brand business expressing Japanese natural philosophy through food (Kami - 神 -)
・Planning, development, and sales of food and related products
・Planning and operation of online schools, events, and lectures
・System development business
URL: https://nine-sense.jp/
【Contact for this matter】
Public Relations: Hibiki Ueda
TEL: 050-8881-9049
Email: info@ninesense-store.jp
■Social Issue of Dietary Fiber Deficiency
Japanese dietary habits have changed significantly in recent years. With the increase in eating out and processed foods, dietary fiber intake tends to decrease. According to the "National Health and Nutrition Survey" published by the Ministry of Health, Labour and Welfare, many adults do not meet the recommended intake (21g or more for men, 18g or more for women). From this situation, it is pointed out that approximately 70-80% of Japanese are in a state of chronic dietary fiber deficiency.
■Reality of Modern Diet and Intake
Survey results also indicate that "only a small number of people are conscious of consuming dietary fiber," highlighting the reality that sufficient intake is not achieved on a daily basis. Dietary fiber intake varies greatly depending on eating habits.
■"Kami - 神 -" as a New Approach
To address these issues, "Kami - 神 -" proposes a new approach focusing on natural ingredients. In this project, we are re-evaluating materials that have not been fully utilized before and developing food products from the perspective of supplementing elements that tend to be lacking in modern diets.
■Natural Ingredients and the Redefinition of Food
Kami - 神 - is a brand based on ancient Japanese natural philosophy. Based on the idea that gods dwell in all of nature, such as mountains, water, wind, and rice, we propose food that utilizes natural ingredients. We aim to re-examine the relationship between nature and people and approach modern dietary issues in a new way. A new food approach utilizing natural ingredients.
■Viewpoint as a Health Issue
Dietary fiber deficiency is one of the continuously highlighted issues in modern diets. In living environments where reliance on eating out and processed foods tends to increase, it is difficult to secure sufficient intake without conscious effort. Therefore, an approach that utilizes natural ingredients and can be easily incorporated into daily life is one of the important perspectives when considering the future of food.
■Future Developments
"Kami - 神 -" is progressing with its pre-opening phase towards its official launch on May 15, 2026. In the future, we plan to propose new ways of eating through activities such as event hosting and dissemination both domestically and internationally. Details are available on the official website: https://ninesense-store.jp/shop
■Representative's Comment
"While modern food has become convenient, it is losing its original balance. Kami - 神 - proposes to restore that balance through nature and food."
■Source
*Ministry of Health, Labour and Welfare "National Health and Nutrition Survey"
https://www.mhlw.go.jp/bunya/kenkou/kenkou_eiyou_chousa.html
【Company Profile】
Company Name: NINE SENSE Inc.
Location:
Head Office: Tower Grandia 2703, 5-5-21 Nishi-Ikebukuro, Toshima-ku, Tokyo 171-0021
Branch Office: 2710-3 Jimmen, Nagaoka City, Niigata 940-0102
Representative: Jun Fukami, Representative Director
Established: 2015
Business Activities:
・Brand business expressing Japanese natural philosophy through food (Kami - 神 -)
・Planning, development, and sales of food and related products
・Planning and operation of online schools, events, and lectures
・System development business
URL: https://nine-sense.jp/
【Contact for this matter】
Public Relations: Hibiki Ueda
TEL: 050-8881-9049
Email: info@ninesense-store.jp