Featuring Plenty of Hon-Kare-Bushi! Enjoy Popular Side Dishes like Dashi-Grilled Salmon: NEWoMan Shinjuku 10th Anniversary 'Irodori Gozen' Limited Sale Starting April 1st (Wed) at 'Ichiju Shunsai Nihonbashi Dashi Bar' NEWoMan Shinjuku Store

Ninben Co., Ltd. (Chuo-ku, Tokyo; President: Ihei Takatsu) will release the 'Irodori Gozen' exclusively at the 'Ichiju Shunsai Nihonbashi Dashi Bar' NEWoMan Shinjuku store starting Wednesday, April 1, 2026. 'Ichiju Shunsai Nihonbashi Dashi Bar,' based on the concept of 'Umami-rich, high-quality meals,' offers products that highlight the flavor of bonito dashi with seasonal ingredients. To commemorate the 10th anniversary of NEWoMan Shinjuku, we have created a special meal set featuring dashi-cooked rice topped generously with Hon-Kare-Bushi, combined with popular items like dashi-grilled salmon and simmered dishes. We invite you to enjoy the authentic taste of Japanese cuisine with this colorful set.

Irodori Gozen: 1,500 yen (tax included) This set is packed with dashi-cooked rice topped with luxurious Hon-Kare-Bushi, classic iburigakko potato salad, dashi-grilled salmon, simmered dishes infused with dashi, spring-like rape blossoms with mustard, and sakura mochi. You can fully enjoy the authentic Japanese taste.

Sales Period: April 1, 2026 (Wed) – May 13, 2026 (Wed)

About 'Hon-Kare-Bushi' aged through mold-ripening and sun-drying: At Ninben, we call katsuobushi that has undergone the mold-ripening and sun-drying process at least four times 'Hon-Kare-Bushi.' It takes 4 to 6 months to finish, resulting in a rich aroma with less fishy odor. Please enjoy the elegant and mellow taste and aroma unique to Hon-Kare-Bushi, often used in high-end Japanese restaurants.

Sales Location: Ichiju Shunsai Nihonbashi Dashi Bar, NEWoMan Shinjuku Store *Please check the official Ninben website for the latest store business information.

About 'Ichiju Shunsai Nihonbashi Dashi Bar': 'Ichiju Shunsai Nihonbashi Dashi Bar' is a specialty store for dashi-based side dishes operated by 'Nihonbashi Dashi Bar,' which was opened by Ninben in 2010 as a community space to learn about, enjoy, and taste dashi. Based on the concept of 'Umami-rich, high-quality meals,' this new business format handles bento boxes and side dishes seasoned with bonito dashi that are not limited to traditional Japanese genres.

As a specialty store for katsuobushi with over 300 years of history, Ninben aims to be a 'Katsuobushi & Dashi Life Design Company' that proposes the infinite possibilities of 'katsuobushi' and 'dashi' in all food scenes.