Nikkei XTREND Editorial Department Starts Information Dissemination on "note"
Nikkei XTREND, a specialized marketing and innovation media from Nikkei BP, has commenced publishing information on the media platform "note." It aims to provide useful marketing insights for professionals, especially marketers in their 20s and 30s, to reach a new readership.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 20:00
- 🔍 Collected: May 1, 2026 at 11:31
- 🤖 AI Analyzed: May 1, 2026 at 21:31 (10h 0m after Collected)
Nikkei BP Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Tetsuya Iguchi)'s specialized marketing and innovation media "Nikkei XTREND" has begun disseminating information on the media platform "note." We will deliver "information that supports your decisions" to help those gathering marketing information for their work succeed in marketing.
"Nikkei XTREND" note: https://note.com/nikkei_xtrend
On note, we will not merely introduce trends or list know-how, but deeply delve into the forefront of marketing and the essence of changes occurring in consumption. In particular, we plan to publish articles that will be useful for marketers in their 20s and 30s when they feel the need to:
"Find a clue for planning their company's measures by referring to successful cases of other companies."
"Relearn the basics of marketing thoroughly."
If you are interested in even more diverse and cutting-edge marketing information, such as digital strategies, consumer analysis, and future predictions, please visit the main Nikkei XTREND website. You are sure to discover something new.
Nikkei XTREND: https://xtrend.nikkei.com/
Why are we publishing on note now?
Nikkei XTREND is a web media. So why are we, a web media, now publishing on note, an external media platform? The reason is that we believe there is "value that has not yet reached" our audience.
By the way, have you ever heard the word "Menpa"?
It is short for "Mental Performance," and Nikkei XTREND is paying attention to it as the third consumption trend in the AI era, following cost-effectiveness (cos-pa) and time-effectiveness (tai-pa).
▼The next after Tai-pa is "Menpa" - Choosing not to choose, prioritizing comfort, a new consumption trend
https://xtrend.nikkei.com/atcl/contents/18/01308/00003/
"Menpa" in a word is "liberation from stress." Its symbol is "liberation from choice" by AI.
Modern people carry various stresses. For example, product selection. For products that require financial literacy, such as "insurance" or "investment," it is inherently difficult to choose the correct product for oneself. On the other hand, being persuaded by a sales representative feels uneasy.
Meanwhile, even for products and services like apparel, automobiles, and restaurants, where knowledge does not strongly affect product choice, it is difficult to determine what is the right choice for oneself in an era with abundant options. Originally, there is no "right answer." If one is satisfied with a product purchased with conviction, then that should be enough.
However, with the spread of SNS, the eyes of third parties have come to be involved in judging the success or failure of product selection. SNS is a place where people with various tastes and preferences gather. Even for design alone, preferences vary. Even knowing this, it is human nature to feel like a "failure" if there are many negative reviews when searching for one's purchased product on SNS. With the spread of SNS, the psychological desire to "not fail or not want to fail" has become stronger.
The spread of digital technology and SNS has expanded the range of choices and created the convenience of comparing based on diverse information, but it has also increased the difficulty of choosing a "correct answer" that one can be satisfied with from a vast amount of information.
A tool that can solve these issues at once has appeared. That is AI. If AI thinks of an apology for you when you fail at work, your gloomy feelings will be somewhat alleviated. Also, even for products with high information asymmetry like insurance, AI can recommend suitable products without bias, depending on the conditions.
As AI agents evolve and become "AI concierges" that fully understand users' tastes and preferences, it may become possible to entrust all shopping for low-involvement products like daily necessities to AI.
In the AI era, isn't mental well-being what modern people, who carry various stresses, prioritize in consumption? This hypothesis led to discussions within the editorial department, giving birth to the term "Menpa." Nikkei XTREND editorial staff use their marketing knowledge gained from daily取材 activities and their eye for interpreting consumption to provide information useful for our readers' work.
For example, these themes:
[Marketing] Digital era consumption trends and how to create new markets
[Hit products] Trends and hints for creating the next hit product
[New business] New businesses that open up new markets with innovative ideas
[Retail/EC] D2C
Keywords:
"Nikkei XTREND" note: https://note.com/nikkei_xtrend
On note, we will not merely introduce trends or list know-how, but deeply delve into the forefront of marketing and the essence of changes occurring in consumption. In particular, we plan to publish articles that will be useful for marketers in their 20s and 30s when they feel the need to:
"Find a clue for planning their company's measures by referring to successful cases of other companies."
"Relearn the basics of marketing thoroughly."
If you are interested in even more diverse and cutting-edge marketing information, such as digital strategies, consumer analysis, and future predictions, please visit the main Nikkei XTREND website. You are sure to discover something new.
Nikkei XTREND: https://xtrend.nikkei.com/
Why are we publishing on note now?
Nikkei XTREND is a web media. So why are we, a web media, now publishing on note, an external media platform? The reason is that we believe there is "value that has not yet reached" our audience.
By the way, have you ever heard the word "Menpa"?
It is short for "Mental Performance," and Nikkei XTREND is paying attention to it as the third consumption trend in the AI era, following cost-effectiveness (cos-pa) and time-effectiveness (tai-pa).
▼The next after Tai-pa is "Menpa" - Choosing not to choose, prioritizing comfort, a new consumption trend
https://xtrend.nikkei.com/atcl/contents/18/01308/00003/
"Menpa" in a word is "liberation from stress." Its symbol is "liberation from choice" by AI.
Modern people carry various stresses. For example, product selection. For products that require financial literacy, such as "insurance" or "investment," it is inherently difficult to choose the correct product for oneself. On the other hand, being persuaded by a sales representative feels uneasy.
Meanwhile, even for products and services like apparel, automobiles, and restaurants, where knowledge does not strongly affect product choice, it is difficult to determine what is the right choice for oneself in an era with abundant options. Originally, there is no "right answer." If one is satisfied with a product purchased with conviction, then that should be enough.
However, with the spread of SNS, the eyes of third parties have come to be involved in judging the success or failure of product selection. SNS is a place where people with various tastes and preferences gather. Even for design alone, preferences vary. Even knowing this, it is human nature to feel like a "failure" if there are many negative reviews when searching for one's purchased product on SNS. With the spread of SNS, the psychological desire to "not fail or not want to fail" has become stronger.
The spread of digital technology and SNS has expanded the range of choices and created the convenience of comparing based on diverse information, but it has also increased the difficulty of choosing a "correct answer" that one can be satisfied with from a vast amount of information.
A tool that can solve these issues at once has appeared. That is AI. If AI thinks of an apology for you when you fail at work, your gloomy feelings will be somewhat alleviated. Also, even for products with high information asymmetry like insurance, AI can recommend suitable products without bias, depending on the conditions.
As AI agents evolve and become "AI concierges" that fully understand users' tastes and preferences, it may become possible to entrust all shopping for low-involvement products like daily necessities to AI.
In the AI era, isn't mental well-being what modern people, who carry various stresses, prioritize in consumption? This hypothesis led to discussions within the editorial department, giving birth to the term "Menpa." Nikkei XTREND editorial staff use their marketing knowledge gained from daily取材 activities and their eye for interpreting consumption to provide information useful for our readers' work.
For example, these themes:
[Marketing] Digital era consumption trends and how to create new markets
[Hit products] Trends and hints for creating the next hit product
[New business] New businesses that open up new markets with innovative ideas
[Retail/EC] D2C
Keywords: