Asia-Born Festival Where Design and Business Converge: "SYNC Design & Innovation in SITE 2026" to be Held in Bangkok, Thailand

Nikkei BP (Headquarters: Minato-ku, Tokyo; President & CEO: Tetsuya Iguchi), in co-sponsorship with FORDEGIT Inc. (Headquarters: Minato-ku, Tokyo; Representative Director & CEO: Ryo Taguchi) and the National Innovation Agency of Thailand (NIA), will host a large-scale event themed on design and innovation, "SYNC Design & Innovation in SITE 2026," on Friday, June 26, 2026, in the Siam area of Bangkok, Thailand (location to be announced in May).

■ The Future of Asia Begins with Design

To navigate an uncertain era, what companies need now is not "answers" but the "ability to ask questions," which is the essence of design thinking.

This event is an Asia-born festival of design and innovation organized by Nikkei BP. Designers who operate beyond existing boundaries and innovative business leaders who place design at the core of their management will take the stage to share their practices and philosophies.

■ Moments of Innovation Born from SYNCing (Synchronizing) Design and Business

Set in Bangkok, Thailand, business professionals, government agencies, educational institutions, and creators from various Asian countries will gather. It is an event that explores new business possibilities by fusing Japanese design knowledge with diverse Asian cultures. We will share moments when future innovations are born in an enthusiastic venue.

■ Special Event within "SITE 2026," Hosted by a Government-Direct Innovation Promotion Agency

This event is realized through a strong collaboration with "SITE (Startup x Innovation Thailand Expo) 2026," Southeast Asia's largest startup and innovation technology festival, organized by the National Innovation Agency of Thailand (NIA).

SITE has previously recorded 30,000 visitors and approximately 2.89 million online traffic, attracting significant attention in Asia.

Nikkei BP will specially host "SYNC Design & Innovation" on June 26, the second day of SITE 2026. By combining the enthusiasm for startups and innovation driven by SITE with Nikkei BP's accumulated expertise in business and design, we aim to provide a value-creation platform for Japanese companies to cultivate new collaboration partners in the ASEAN market and enhance their global brand power.

■ First Round of Speakers Announced! Top Japanese Creators Gather

The keynote speakers (first round) for this event have been decided.

Eisuke Tachikawa (Representative, NOSIGNER)

Manabu Mizuno (Executive Creative Director/Creative Consultant/Representative, good design company)

Eriko Yamaguchi (President & CEO/Chief Designer, Motherhouse)

■ Fusion of Music Live and Innovation! Special Live Performances by Noteworthy Artists Also to be Held

In addition to business and design sessions, this event will also feature live music performances by artists. Through the performances of noteworthy artists, symbolizing the fusion of business and creativity, we aim to reach a wider audience.

Wednesday Campanella

KIKI

STEREO DIVE FOUNDATION

EYE VDJ MASA (WITH ALS Masatane Muto)

Takato Uchizawa

Tomu Kawada

Hana Taguchi

Ohzora Kimishima

and others

【Event Outline】

・Name

SYNC Design & Innovation in SITE 2026
(Sync Design and Innovation in Site 2026)

・Date

Friday, June 26, 2026

・Venue

Siam area, Bangkok, Thailand (to be announced in May)

・Organizer

Nikkei BP

・Planning, Production & Co-organizer

FORDEGIT Inc., National Innovation Agency of Thailand (NIA)

・Support

Creative Economy Agency (CEA)

・Support/Production Cooperation

Wise Connection Inc., J-WAVE Inc., iDID

Official website here

https://syncforum.asia

■ About Nikkei BP

Nikkei BP (https://www.nikkeibp.co.jp/) is a specialized publisher providing cutting-edge information across diverse fields such as business, technology, marketing, medicine, and lifestyle. We daily disseminate highly reliable content, deeply delving into the latest topics in the form of magazines, books, and digital media, and actively organize exhibitions and seminars. The "Nikkei BP Research Institute," a consulting group born from media, contributes to solving corporate challenges based on the latest information from highly specialized media.