Launch of the 2025 Edition of 'Financial RADAR®', a Consumer Financial Tracking Survey for Understanding Consumer Financial Behavior and Awareness
Key facts
- Launch of the 2025 Edition of 'Financial RADAR®', a Consumer Financial Tracking Survey for Understanding Consumer Financial Behavior and Awareness
- Nikkei Research has launched the 2025 edition of its 'Financial RADAR' consumer financial tracking survey, which provides insights into retail markets through approximately 200 survey items. The survey, conducted online in February, now covers a nationwide scope and offers comprehensive data on financial product ownership, consumer awareness, and digital service adoption.
- Source: PR Times
- Date: March 28, 2026
Direct answer
Nikkei Research has launched the 2025 edition of its 'Financial RADAR' consumer financial tracking survey, which provides insights into retail markets through approximately 200 survey items. The survey, conducted online in February, now covers a nationwide scope and offers comprehensive data on financial product ownership, consumer awareness, and digital service adoption.
- Citation
- Launch of the 2025 Edition of 'Financial RADAR®', a Consumer Financial Tracking Survey for Understanding Consumer Financial Behavior and Awareness (March 28, 2026), PR Times
- Source
- PR Times
- Date
- March 28, 2026
Nikkei Research has launched the 2025 edition of its 'Financial RADAR' consumer financial tracking survey, which provides insights into retail markets through approximately 200 survey items. The survey, conducted online in February, now covers a nationwide scope and offers comprehensive data on financial product ownership, consumer awareness, and digital service adoption.
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- 📰 Published: March 28, 2026 at 16:22
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On March 27, Nikkei Research Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Naomi Tanaka) began providing data for the 2025 edition of its consumer financial tracking survey, "Financial RADAR," which offers a deep understanding of retail markets through approximately 200 abundant survey questions and can be utilized as foundational material for considering marketing initiatives. The survey was conducted online in February of this year, targeting the general public nationwide.
"Financial RADAR" began in 1983 as the "Nikkei NEEDS-RADAR Financial Behavior Survey." It is utilized by a wide range of organizations, including banks, credit unions, credit cooperatives, securities companies, life insurance companies, non-life insurance companies, credit card companies, think tanks, consulting firms, and universities. Building on this accumulated research expertise, the survey has been renewed starting in 2025.
### Measuring a Wide Range of Data Themes and Enabling Analysis from Abundant Information
In addition to factual data such as the financial institutions used and the status of savings and investment product holdings, the survey covers a wide range of items, including intentions to consult with financial institutions, the methods of such consultation (in-person/online), and awareness of new financial services.
By taking up timely themes of high interest to financial institutions, such as "cashless payments," "ESG investing," and "mortgages," the survey explores the latest financial circumstances surrounding consumers from various angles. These multi-faceted data points can be applied to the consideration of concrete measures, such as new customer acquisition in the field.
Financial survey data can be analyzed in greater detail on your own computer using the online aggregation tool "Cross Lab." We also respond to requests for customized surveys based on the results and content. Furthermore, combining it with our sister product, the financial institution customer evaluation survey "Financial METER®," allows for deeper and broader analysis.
### Ability to Understand Respondents' Financial Behavior and Consciousness
Because we measure not only gender, age, held financial products, and financial assets, but also factors such as financial literacy, it is possible to understand respondent characteristics and analyze them by target segment. With the 2025 renewal, the survey area has been expanded from the Tokyo metropolitan area to nationwide, making it possible to capture a broader range of market realities.
## Introduction to Survey Results
From this survey, when we checked the financial products and services that respondents had used on their smartphones or tablets within the past year, the following realities were revealed.
Overall, approximately 40% of respondents answered that they have experience using "account balance/transaction detail inquiries." Experience using "transfers/remittances" is also high, exceeding 20%. Looking at the results by age group, while "have not used/do not have any of these" is higher among those in their 60s and 70s at 60% compared to other age groups, it can be seen that a digital shift is progressing to some extent even among the elderly.
Please see here for details on "Financial RADAR."
Measurement results are provided in the form of raw data and statistical tables, and we also accept inquiries regarding customized surveys exclusively for your company based on these results. Please contact us for specific usage or purchase inquiries.
In addition, by combining this with our sister product, the financial institution customer evaluation survey "Financial METER®," we can realize even deeper analysis, including your company's positioning. Please feel free to consult with us regarding specific applications and purchases.
**[Inquiries regarding this matter]**
Financial Solutions Department: Nakatani, Okazaki, Endo
TEL: 0120-980-181
(Weekdays 9:00–12:30, 13:30–17:30)
FAX: 03-5296-5110
Company HP Inquiry Form
https://www.nikkei-r.co.jp/contact_finance/
"Financial RADAR" began in 1983 as the "Nikkei NEEDS-RADAR Financial Behavior Survey." It is utilized by a wide range of organizations, including banks, credit unions, credit cooperatives, securities companies, life insurance companies, non-life insurance companies, credit card companies, think tanks, consulting firms, and universities. Building on this accumulated research expertise, the survey has been renewed starting in 2025.
### Measuring a Wide Range of Data Themes and Enabling Analysis from Abundant Information
In addition to factual data such as the financial institutions used and the status of savings and investment product holdings, the survey covers a wide range of items, including intentions to consult with financial institutions, the methods of such consultation (in-person/online), and awareness of new financial services.
By taking up timely themes of high interest to financial institutions, such as "cashless payments," "ESG investing," and "mortgages," the survey explores the latest financial circumstances surrounding consumers from various angles. These multi-faceted data points can be applied to the consideration of concrete measures, such as new customer acquisition in the field.
Financial survey data can be analyzed in greater detail on your own computer using the online aggregation tool "Cross Lab." We also respond to requests for customized surveys based on the results and content. Furthermore, combining it with our sister product, the financial institution customer evaluation survey "Financial METER®," allows for deeper and broader analysis.
### Ability to Understand Respondents' Financial Behavior and Consciousness
Because we measure not only gender, age, held financial products, and financial assets, but also factors such as financial literacy, it is possible to understand respondent characteristics and analyze them by target segment. With the 2025 renewal, the survey area has been expanded from the Tokyo metropolitan area to nationwide, making it possible to capture a broader range of market realities.
## Introduction to Survey Results
From this survey, when we checked the financial products and services that respondents had used on their smartphones or tablets within the past year, the following realities were revealed.
Overall, approximately 40% of respondents answered that they have experience using "account balance/transaction detail inquiries." Experience using "transfers/remittances" is also high, exceeding 20%. Looking at the results by age group, while "have not used/do not have any of these" is higher among those in their 60s and 70s at 60% compared to other age groups, it can be seen that a digital shift is progressing to some extent even among the elderly.
Please see here for details on "Financial RADAR."
Measurement results are provided in the form of raw data and statistical tables, and we also accept inquiries regarding customized surveys exclusively for your company based on these results. Please contact us for specific usage or purchase inquiries.
In addition, by combining this with our sister product, the financial institution customer evaluation survey "Financial METER®," we can realize even deeper analysis, including your company's positioning. Please feel free to consult with us regarding specific applications and purchases.
**[Inquiries regarding this matter]**
Financial Solutions Department: Nakatani, Okazaki, Endo
TEL: 0120-980-181
(Weekdays 9:00–12:30, 13:30–17:30)
FAX: 03-5296-5110
Company HP Inquiry Form
https://www.nikkei-r.co.jp/contact_finance/
FAQ
When did Nikkei Research Inc. start providing data for the 2025 edition of Financial RADAR, and what is the headquarters location and president's name?
On March 27, 2025, Nikkei Research Inc., headquartered in Chiyoda-ku, Tokyo, began providing data for the 2025 edition, and its president is Naomi Tanaka.
How many survey questions are included in the Financial RADAR 2025 edition, and what is the primary purpose of these questions for marketing initiatives?
The Financial RADAR 2025 edition contains approximately 200 abundant survey questions, designed to offer deep understanding of retail markets and serve as foundational material for considering marketing initiatives.
During which month and year was the online survey for the 2025 edition of Financial RADAR conducted, and what demographic was targeted by this nationwide study?
The online survey for the 2025 edition was conducted in February 2025, targeting the general public nationwide across Japan.
What are the three timely financial themes highlighted in the 2025 Financial RADAR survey, and why are these topics considered high interest for financial institutions?
The survey emphasizes cashless payments, ESG investing, and mortgages, because these topics reflect high interest among financial institutions and help them understand current consumer financial circumstances.
Which types of organizations commonly use the Financial RADAR survey data, and what was the original name of the survey when it was launched in 1983?
Banks, credit unions, credit cooperatives, securities companies, life insurance companies, non-life insurance companies, credit card companies, think tanks, consulting firms, and universities all use the data, and the survey originally began in 1983 as the Nikkei NEEDS-RADAR Financial Behavior Survey.