Logistics Hub Saitama City Launches 'Self-Sufficiency in Employment' Model. Strengthening Logistics Through Base Separation and Truck Mediaization to Visualize Buried 'Food Infrastructure'

[Moving Job Ad: Recruiting Food Heroes Working Locally]

Nikkane Co., Ltd. (Headquarters: Kamitsugawa-machi, Kawachi-gun, Tochigi Prefecture, President: Yusuke Kaneda), which develops wholesale food services primarily in Eastern Japan, has officially launched the 'Moving Job Ad' project at its Saitama Sales Office and Metropolitan Area First Center, based in Saitama City. This initiative utilizes delivery trucks as a touchpoint with local residents, acting as media, to address the growing social issue of securing human resources in the logistics industry.

Challenges and Solutions: Strengthening Logistics Functions Through Base Separation and the Emergence of Recruitment Needs To respond to expanding demand in the Tokyo metropolitan area, our company implemented an organizational structure reform on February 16, 2026, to clearly distinguish between sales and logistics functions. By relocating the Saitama Sales Office to a new base and operating the former base as the 'Metropolitan Area First Center' specializing in logistics, we have improved inventory storage capacity and enhanced operational efficiency through the introduction of the latest warehouse systems. To continue providing high-quality customer service by maximizing the capabilities of this facility, securing delivery drivers is essential. We will proactively address the recruitment needs arising from this base separation through the 'Moving Job Ad' project, which transforms the delivery trucks themselves into media.

Uniqueness of This Project (Differences from Regular Recruitment Campaigns) ・'Asset Mediaization' Strategy to Overcome Lack of Awareness for BtoB Companies To break away from the current situation where companies tend to get lost in spec comparisons on job sites, we are converting our company trucks running within the city into media. We aim to build a sustainable recruitment cost structure that does not depend on external media.

・Refreshing Image Through Proof of 'Health and Productivity Management' Implementation We will communicate our achievements as a certified 'Certified Health and Productivity Management Organization' from the front lines of our operations via our trucks. We will demonstrate how work style reforms utilizing IT can become a growth strategy for the logistics industry.

・Redefining the Value of 'Essential Workers' We define the essence of social infrastructure as 'human compassion' that cannot be replaced by AI, and we aim to unearth highly motivated individuals within the community.

Specific Developments at the Saitama Sales Office and Metropolitan Area First Center ・Display of 'Moving Job Ad': Special stickers with QR codes for immediate access to the recruitment website will be displayed on the rear and sides of delivery trucks that operate daily throughout the Tokyo metropolitan area, centered around Saitama City. Through daily operations, we will visualize our role as a 'company supporting local welfare facilities' and directly appeal to residents within their daily lives. ・Community-Based Recruitment PR: We will propose careers as 'food heroes working locally' to residents who are familiar with the delivery areas. Emphasizing the efficient work environment achieved through base separation and our health and productivity management achievements, we will deliver the message of 'a rewarding workplace' in an era of driver recruitment challenges. ・Collaboration with Welfare Facilities: Through familiar relationships with nutritionists and chefs at elderly care facilities, childcare centers, and hospitals that we deliver to, we will communicate a work environment where employees can experience the satisfaction of 'supporting someone's meal'. ・Open Door for Inexperienced Individuals: We support career changes from other industries, starting with a regular driver's license (AT-only acceptable) and providing a support system for obtaining a medium-duty vehicle license. We offer stable compensation starting from ¥300,000 per month in the Tokyo metropolitan area.