Introducing the Appeal of Workplaces and Job Satisfaction to Technical High School Students That Cannot Be Fully Conveyed Through Job Postings Alone - Delivery Service "School Career Search" Launched

Project Cooperation and Promotion: Nikkan Kogyo Shimbun Planning and Operation: SAKWA Co., Ltd. Sponsoring Organization: National Association of Principals of Technical High Schools

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Nikkan Kogyo Shimbun Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Taku Kannzaka) will launch a new service, "School Career Search," to introduce the appeal of companies to technical high school students through videos. To commence the service, an online business briefing will be held on Friday, April 17, 2026. We are inviting company representatives interested in recruiting technical high school students and enhancing corporate recognition to participate.

A new corporate introduction service supporting technical high school students' career choices

"School Career Search" is a service that delivers the charms of companies and job contents to students through corporate introduction videos and images, utilizing tablet devices and in-school digital signage that technical high school students use daily. By conveying the workplace atmosphere, the appearance of employees, and the job satisfaction—elements that could not be fully communicated through traditional paper job postings—this service creates opportunities for students to regularly engage with companies. Furthermore, by providing a company search site exclusively for schools, it establishes an environment where students can conduct their own company research, thereby contributing to reducing the workload of teachers and staff involved in career guidance.

Background to the launch of this project and the recruitment landscape in technical high schools

The career selection process for technical high school students predominantly still follows the sequence of: [search for paper job postings → consult teachers → view company websites]. However, in recent years, with some schools receiving between 3,000 and 5,000 job postings, it has become challenging to thoroughly understand and compare all companies.

Additionally, teachers, amidst their demanding schedules, must manage a vast amount of recruitment information, making it difficult to fully convey the appeal and distinct characteristics of each company. This often results in students having limited career options due to insufficient company information.

An initiative born from the vision of SAKWA Co., Ltd., a blackboard manufacturer for schools

This service is planned and operated by SAKWA Co., Ltd. (Headquarters: Toon City, Ehime Prefecture; Representative Director and President: Hisatada Sakawa), a blackboard manufacturer celebrating its 106th anniversary.

Through daily interactions with technical high school teachers, the company recognized the problem that students lacked sufficient opportunities to discover local companies offering rewarding work. To create opportunities for students to learn about companies and develop an interest before simply viewing job postings, they conceived this service.

Nikkan Kogyo Shimbun, in its role of widely promoting the value of Japanese manufacturing and small and medium-sized enterprises, resonates with this vision and will collaboratively advance this project.

Online Business Briefing Overview An online business briefing will be held for companies considering recruitment PR for technical high school students and seeking to improve corporate recognition. This session will introduce the service's mechanism, usage methods, and implementation process.

Date: Friday, April 17, 2026, 10:30 AM - 11:30 AM Format: Online (Zoom Webinar) Participation fee: Free (pre-registration required) Target participants: Primarily businesses with workplaces in Tokyo and its surrounding areas (company size is not a factor)

Program (tentative) 1. Opening remarks: Shigetaka Matsunoya, Director, Media Business Bureau, Nikkan Kogyo Shimbun 2. Current state of job hunting for technical high school students → Kazuhiro Furutou, Principal, Tokyo Metropolitan Kuramae Institute of Technology High School 3. Background to the launch of this project → Hisatada Sakawa, Representative Director and President, SAKWA Co., Ltd. 4. Overview of School Career Search → Ryushiro Shirai, SAKWA Co., Ltd. 5. Q&A and exchange of opinions

Participation Application URL https://nikkan-prj.com/vss-pre-webinar/

Scheduled Participating Schools (FY2026 / 9 schools planned) (Currently delivering) Tokyo Metropolitan Kuramae Institute of Technology High School (Starting April) Tokyo Metropolitan Nakano Institute of Technology High School, Tokyo Metropolitan Kitatoshima Institute of Technology High School, Tokyo Metropolitan Arakawa Institute of Technology High School, Tokyo Metropolitan Adachi Institute of Technology High School (Starting May) Tokyo Metropolitan Rokugo Institute of Technology High School, Tokyo Metropolitan Kasai Institute of Technology High School, Tokyo Metropolitan Hachioji Soshi High School, Tokyo Metropolitan Tama Institute of Technology High School

Main Features of the Service

・ Realistic company understanding through video

Conveying information that cannot be delivered through paper job postings via video

・ Promotes student-led company research

Enables comparison and examination through a tablet-based search system

・ Easy-to-implement system and affordable price, even for small and medium-sized enterprises

Service structure adaptable regardless of company size

[Image] 65-inch digital signage installed at the main entrance of Kuramae Institute of Technology High School

Contact Information Nikkan Kogyo Shimbun Co., Ltd. Nikkan Kogyo Shimbun Content Planning Department "School Career Search" Section 14-1 Nihonbashi Koamicho, Chuo-ku, Tokyo 103-8548

School Career Search Inquiry Form (Please feel free to consult and inquire) https://nikkan-prj.com/vss-pre-webinar_contact/