haru's long-selling flagship product "kurokami scalp" receives "SkinSAFE Trusted Choice – Good For Sensitive Skin 95+" rating

nijito Co., Ltd. (Headquarters: Tokyo, hereinafter "nijito"), which develops the head beauty brand "haru," is pleased to announce that its flagship product "kurokami scalp" has received the "SkinSAFE Trusted Choice – Good For Sensitive Skin 95+" rating from "SkinSAFE," a US-based ingredient information platform.

"kurokami scalp" is developed with consideration not only for hair but also for the scalp, hairline, and neck area, which come into daily contact with the skin. It focuses on a comfortable washing experience and carefully selected ingredients.

This rating from SkinSAFE serves as one indicator for consumers who prioritize ingredients when choosing hair care products.

*Details here

About the SkinSAFE Trusted Choice Rating

SkinSAFE is a US-based ingredient information platform that supports consumers in choosing products based on the ingredients they contain, tailored to individual skin and allergen needs.

"kurokami scalp" has now obtained the SkinSAFE® Trusted Choice seal and received the "SkinSAFE Trusted Choice – Good For Sensitive Skin 95+" rating.

haru views this rating not as a guarantee of suitability for everyone, but as one indicator for those who are highly interested in ingredient transparency and formulation when it comes to their daily hair care.

Evaluation by SkinSAFE

SkinSAFETM was developed in partnership with Mayo Clinic and utilizes clinical ingredient data to support product selection tailored to individual needs.

"haru kurokami scalp (Original)" has undergone a comprehensive evaluation, including the following:

【Evaluation Items】 ・Ingredient screening

・Fragrance allergen assessment

・Heavy metal testing

・HRIPT (Human Repeated Insult Patch Test/repeated skin patch test to confirm cumulative irritation and sensitization)

These evaluations complement the consideration for safety in daily product use.

For more details about SkinSAFE, please visit SKINSAFEProducts.com.

About the kurokami scalp Series

"kurokami scalp (haru shampoo)" is a long-selling, rinse-free all-in-one shampoo with cumulative shipments exceeding 8 million units (*1). It is formulated with 100% natural-derived ingredients and 10 additive-free (*2) components, designed to provide only what is necessary to the scalp without anything unnecessary. It uses amino acid-based cleansing agents (*3) to gently cleanse the scalp and hair with a rich lather, bringing out natural beauty. It is also characterized by its ease of use in a busy daily routine.

kurokami scalp (Original) kurokami scalp (Lavender Blend) kurokami scalp (Green Blend) [Limited Edition] kurokami scalp (Chilled Lemon)

(*1) Manufacturer shipment results as of October 2025, including pre-renewal products, limited series, and 3 types of kurokami series (self-researched). (*2) Free from silicones, synthetic polymers, cationic surfactants, petroleum-based surfactants, synthetic fragrances, synthetic colorants, mineral oils, UV absorbers, synthetic preservatives, and synthetic antimicrobials. (*3) Cocyl Glutamate TEA, Cocoyl Methyl Alanine Na, Cocoyl Glycine K.

●About haru (Haru)

The head beauty brand "haru" offers the long-selling "kurokami scalp (haru shampoo)," with cumulative shipments exceeding 8 million units (*1). Currently, products are delivered through our e-commerce site and approximately 5,000 stores nationwide. haru proposes a new self-care habit called "head beauty," which involves facing oneself through time spent caring for hair and scalp. As a brand that supports living beautifully and authentically with age, we will continue to offer diverse products and experiences.

(*1) Manufacturer shipment results as of October 2025, including pre-renewal products, limited series, and 3 types of kurokami series (self-researched).

haru Official Online Shop: https://www.haru-shop.jp/

haru Official Instagram: https://www.instagram.com/haru_tennen100/

haru Official LINE: https://page.line.me/460ekqvm?openQrModal=true

haru Brand Movie: https://youtu.be/zI0WAQ98xk8

●About nijito (Nijito)

nijito is a company that stays close to the desire to "be oneself" in the midst of ever-changing days. As a pro-aging company, we hope to increase the time spent feeling more positive and true to oneself each day, in order to love "the current self" even more.

"Every day is a new day."

To make each day more authentic and positive, nijito continues to take on challenges to create such a society.

nijito Co., Ltd.

Headquarters:

Shiba Park Building 8F, 2-2-22 Shiba Park, Minato-ku, Tokyo

Fukuoka:

PIETRO Bldg 6F, 3-4-5 Tenjin, Chuo-ku, Fukuoka City

TEL: 092-713-5778

FAX: 092-400-0848

URL: https://nijito.jp