[haru] Beat Summer Hair Stress: "SUMMER SUITE" Limited Edition Line Launches May 13th (Wed)
Head beauty brand "haru," known for its kurokami scalp shampoo, is launching its new "SUMMER SUITE" limited edition haircare line on May 13, 2026. This line, featuring "Emerald Spa Cleanse" and "Emerald Veil Treatment," offers a new approach to hair care that focuses on conditioning the hair and scalp itself, rather than just "heavy conditioning," addressing the complex damage and time-saving needs of the hot season.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 19:00
- 🔍 Collected: May 1, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 10:45 (14 min after Collected)
View SUMMER SUITE in detail
Nijito Co., Ltd. (Headquarters: Minato-ku, Tokyo; EC Division: Chuo-ku, Fukuoka City), which operates the head beauty brand "haru" known for its kurokami scalp (haru shampoo), will launch "Emerald Spa Cleanse" and "Emerald Veil Treatment" on Wednesday, May 13, 2026. Against the backdrop of complex damage unique to the hot season and increasing demand for time-saving solutions, haru proposes a new hair care approach that focuses on conditioning the hair and scalp itself, rather than "conditioning with weight." Additionally, a "HEAD BEAUTY Travel Kit (Emerald Summer)" including mini sizes will also be available.
■ Development Background
In high-temperature environments, hair and scalp are prone to complex damage, such as simultaneous stickiness and dryness. Furthermore, in recent years, due to shorter shower times and changes in bathing habits, there has been a growing need for "care that can be completed comfortably and quickly."
The haircare market also faces challenges where "high repair power = heavy" and "light = insufficient," making it difficult to continue care, especially in summer.
Therefore, haru focused on the idea of conditioning the hair and scalp itself, rather than "conditioning with weight." With "Emerald Spa Cleanse" that thoroughly cleanses and resets the scalp, and "Emerald Veil Treatment" that conditions hair with a water film, haru has made it possible to continue care effortlessly even in summer.
■ "Head Beauty Routine" Achieved in 2 Steps: "SUMMER SUITE"
"SUMMER SUITE" is not just haircare; it embodies haru's proposed "head beauty" that conditions the scalp, hair, and mind. This simple 2-step routine enables effortless summer care even in busy daily life.
《2 Steps》
01. "Emerald Spa Cleanse" for resetting with 1-2 cleanses per week
02. "Emerald Veil Treatment" for maintaining condition with daily 10-second care
《Fragrance and Experience Design》
The fragrance of this series, "Citrus Breeze," transforms bath time into "spa time." Composed of 100% natural essential oils, it gently accompanies daily moods and rhythms. Starting with the refreshing coolness of peppermint oil, followed by citrus essential oils and lavender oil, it expresses the comfort of "loosening" rather than "cooling."
● Scalp care that not only "removes" but also prepares the foundation: "Emerald Spa Cleanse"
Emerald Spa Cleanse
A "reset care" that removes accumulated dirt and stress 1-2 times a week. It thoroughly washes away the "overlap" of sweat, sebum, UV, and styling products unique to the hot season, preparing the scalp environment.
It is a "switch care" item that transforms the bathroom into an open, resort-like spa.
・Product Name: Emerald Spa Cleanse
・Price: 4,950 yen (tax included)
・Volume: 180g (approx. 22 uses)
《Product Specifications》
Deep Cleansing
Natural salt (*1) with a friction-free design and 7 types of fruit-derived extracts (*2) gently loosen the accumulated summer-specific dirt around pores without irritation. It also lathers, achieving a comfortable scalp cleansing without relying on friction.
*Image is for illustration purposes only.
Fluctuation Care
Focusing on summer scalps prone to fluctuations due to sunlight, sweat, and dryness, it contains CICA mix (*3) that conditions while washing. It gently conditions the scalp, which tends to become unstable due to external stimuli, providing a sense of security during washing.
*Image is for illustration purposes only.
(*1) Sea salt, sodium chloride: cleansing ingredients
(*2) Hawthorn extract, jujube fruit extract, grapefruit fruit extract, apple fruit extract, orange juice, lime juice, lemon juice: keeps scalp healthy
(*3) Centella asiatica leaf extract, asiaticoside, madecassoside: keeps scalp healthy
● "Emerald Veil Treatment" that lightly conditions and satisfies in 10 seconds, rather than "hiding with weight"
Emerald Veil Treatment
A water treatment that conditions "exhausted hair" from strong sunlight and dryness in just 10 seconds after shampooing. Its light, watery texture blends into the hair, spreading evenly over damaged areas, providing shine, smoothness, and manageability. It leads to a state where "hair feels good without doing anything special."
・Product Name: Emerald Veil Treatment
・Price: 3,850 yen (tax included)
・Volume: 150mL (approx. 1 month's supply)
《Product Specifications》
Lightweight Repair Design Wrapped in a Water Film
Focusing on the function of CMC, it contains repair ingredients such as dilauroyl glutamate lysine Na, hydrolyzed keratin (cashmere goat), hydrolyzed silk, and yuzu fruit extract.
Nijito Co., Ltd. (Headquarters: Minato-ku, Tokyo; EC Division: Chuo-ku, Fukuoka City), which operates the head beauty brand "haru" known for its kurokami scalp (haru shampoo), will launch "Emerald Spa Cleanse" and "Emerald Veil Treatment" on Wednesday, May 13, 2026. Against the backdrop of complex damage unique to the hot season and increasing demand for time-saving solutions, haru proposes a new hair care approach that focuses on conditioning the hair and scalp itself, rather than "conditioning with weight." Additionally, a "HEAD BEAUTY Travel Kit (Emerald Summer)" including mini sizes will also be available.
■ Development Background
In high-temperature environments, hair and scalp are prone to complex damage, such as simultaneous stickiness and dryness. Furthermore, in recent years, due to shorter shower times and changes in bathing habits, there has been a growing need for "care that can be completed comfortably and quickly."
The haircare market also faces challenges where "high repair power = heavy" and "light = insufficient," making it difficult to continue care, especially in summer.
Therefore, haru focused on the idea of conditioning the hair and scalp itself, rather than "conditioning with weight." With "Emerald Spa Cleanse" that thoroughly cleanses and resets the scalp, and "Emerald Veil Treatment" that conditions hair with a water film, haru has made it possible to continue care effortlessly even in summer.
■ "Head Beauty Routine" Achieved in 2 Steps: "SUMMER SUITE"
"SUMMER SUITE" is not just haircare; it embodies haru's proposed "head beauty" that conditions the scalp, hair, and mind. This simple 2-step routine enables effortless summer care even in busy daily life.
《2 Steps》
01. "Emerald Spa Cleanse" for resetting with 1-2 cleanses per week
02. "Emerald Veil Treatment" for maintaining condition with daily 10-second care
《Fragrance and Experience Design》
The fragrance of this series, "Citrus Breeze," transforms bath time into "spa time." Composed of 100% natural essential oils, it gently accompanies daily moods and rhythms. Starting with the refreshing coolness of peppermint oil, followed by citrus essential oils and lavender oil, it expresses the comfort of "loosening" rather than "cooling."
● Scalp care that not only "removes" but also prepares the foundation: "Emerald Spa Cleanse"
Emerald Spa Cleanse
A "reset care" that removes accumulated dirt and stress 1-2 times a week. It thoroughly washes away the "overlap" of sweat, sebum, UV, and styling products unique to the hot season, preparing the scalp environment.
It is a "switch care" item that transforms the bathroom into an open, resort-like spa.
・Product Name: Emerald Spa Cleanse
・Price: 4,950 yen (tax included)
・Volume: 180g (approx. 22 uses)
《Product Specifications》
Deep Cleansing
Natural salt (*1) with a friction-free design and 7 types of fruit-derived extracts (*2) gently loosen the accumulated summer-specific dirt around pores without irritation. It also lathers, achieving a comfortable scalp cleansing without relying on friction.
*Image is for illustration purposes only.
Fluctuation Care
Focusing on summer scalps prone to fluctuations due to sunlight, sweat, and dryness, it contains CICA mix (*3) that conditions while washing. It gently conditions the scalp, which tends to become unstable due to external stimuli, providing a sense of security during washing.
*Image is for illustration purposes only.
(*1) Sea salt, sodium chloride: cleansing ingredients
(*2) Hawthorn extract, jujube fruit extract, grapefruit fruit extract, apple fruit extract, orange juice, lime juice, lemon juice: keeps scalp healthy
(*3) Centella asiatica leaf extract, asiaticoside, madecassoside: keeps scalp healthy
● "Emerald Veil Treatment" that lightly conditions and satisfies in 10 seconds, rather than "hiding with weight"
Emerald Veil Treatment
A water treatment that conditions "exhausted hair" from strong sunlight and dryness in just 10 seconds after shampooing. Its light, watery texture blends into the hair, spreading evenly over damaged areas, providing shine, smoothness, and manageability. It leads to a state where "hair feels good without doing anything special."
・Product Name: Emerald Veil Treatment
・Price: 3,850 yen (tax included)
・Volume: 150mL (approx. 1 month's supply)
《Product Specifications》
Lightweight Repair Design Wrapped in a Water Film
Focusing on the function of CMC, it contains repair ingredients such as dilauroyl glutamate lysine Na, hydrolyzed keratin (cashmere goat), hydrolyzed silk, and yuzu fruit extract.