【haru】For scalp and hair that resist the heat. Cooling shampoo "kurokami scalp (Chilled Lemon)" to be released in limited quantities!
Head beauty brand "haru," known for kurokami scalp (haru shampoo), operated by nijito Inc., will release the 2026 limited edition model of its popular seasonal product "kurokami scalp (Chilled Lemon)" with a new formulation that includes heat damage care. It aims to provide care for scalp and hair against the severe summer heat.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 01:30
- 🔍 Collected: April 28, 2026 at 17:02
- 🤖 AI Analyzed: April 28, 2026 at 17:10 (7 min after Collected)
The head beauty brand "haru," known for kurokami scalp (haru shampoo) and operated by nijito Inc. (Headquarters: Minato-ku, Tokyo / EC Business: Chuo-ku, Fukuoka City), will release the 2026 limited edition model of its popular seasonal product "kurokami scalp (Chilled Lemon)," which received rave reviews last year, with a newly added heat damage care formula.
In recent years, under increasingly severe summer conditions, the burden on the scalp due to sweat and UV rays continues to increase. This product is developed as an item that can be incorporated into daily shampooing routines to maintain a scalp and hair that can withstand the heat.
■ For scalp and hair that resist the heat.
In recent years, high temperatures have continued throughout Japan, and in 2025, many scorching hot days were observed in various regions, making severe heat a constant condition. Under such environmental conditions, the burden on the scalp increases due to UV rays, sweat, and increased sebum, making it easy for "scalp stress" such as odor and stickiness to accumulate. Such accumulation is said to affect the scalp environment across seasons, leading to dryness and hair loss in autumn and winter.
This product is designed as a daily shampooing care to address scalp stress under these seasonal specific environmental conditions, and this season it will be released with a formula that newly incorporates heat damage care.
《Product Highlights》"Three approaches" to scalp and hair that won't lose to the harsh season
1. Odor Care | For a comfortable scalp environment even in hot weather
In hot weather, sweat and sebum secretion tend to increase, and since the scalp is a highly glandular area, it often becomes an environment where odor-causing factors arise due to the oxidation of sebum and mixing with resident bacteria. Therefore, as an approach to odor care, silver oxide (Ag₂O) and domestically produced tea leaf extract are blended as ingredients to maintain a healthy scalp, preparing it for a clean and comfortable state.
2. Heat Damage Care | Focusing on heat stimulation
As an approach to comfortably spend the harsh season, liposomal Alpine meltwater (*2) has been newly adopted. The scalp is routinely exposed to heat stimulation from strong sunlight, hair dryers, etc. Considering these conditions, the design focuses on heat damage.
3. UV Damage Care | Considering strong sunlight (UV rays)
Strong sunlight (UV rays) is said to affect the hair cuticle, causing dryness and stiffness. Dilauroyl glutamic acid lysine Na and hydrolyzed pea protein are blended to maintain healthy hair, leading to a smooth and manageable texture.
《Scent, lather, and feel》
A blend of 6 essential oils (*3), centered on lemon peel oil, creates a refreshing yet deep and calming scent. The fine and dense lather of the amino acid-based shampoo gently wraps the scalp, washing it while preventing friction. Furthermore, the soft cooling sensation from menthol and the non-creaky, refreshing wash deliver a comfortable experience during the hot season.
■ Release Date / How to Purchase
Product Name: kurokami scalp (Chilled Lemon)
Volume / Price: 400mL / 4,400 yen (tax included)
Release Date / How to Purchase:
Sequentially available at Loft stores nationwide and Loft online from Wednesday, April 29, 2026.
Thereafter, sequentially available at haru retailers such as variety stores nationwide (excluding some stores).
Preparations are currently underway for sales on the haru official online shop. Information regarding the start of sales will be announced on the official website as soon as it is decided.
(*1) Available while supplies last.
(*2) Display name: Water
(*3) Lemon peel oil, lime oil, grapefruit peel oil, spearmint oil, Litsea cubeba fruit oil, tea tree leaf oil
● About haru
The head beauty brand "haru" offers the long-selling "kurokami scalp (haru shampoo)," which has shipped over 8 million units in total (*4) across its series. Currently, products are delivered via its e-commerce site and approximately 5,000 stores nationwide. Haru proposes a new self-care habit called "head beauty," which involves facing oneself through the time spent caring for hair and scalp, embracing aging positively, and supporting "living beautifully, as myself." The brand will continue to offer diverse products and experiences.
(*4) Manufacturer's shipment record as of October 2025, including pre-renewal products, limited series, and 3 types of kurokami series (company research).
・haru official online shop: https://www.haru-shop.jp/
・haru official Instagram: https://www.instagram.com/haru_ten
In recent years, under increasingly severe summer conditions, the burden on the scalp due to sweat and UV rays continues to increase. This product is developed as an item that can be incorporated into daily shampooing routines to maintain a scalp and hair that can withstand the heat.
■ For scalp and hair that resist the heat.
In recent years, high temperatures have continued throughout Japan, and in 2025, many scorching hot days were observed in various regions, making severe heat a constant condition. Under such environmental conditions, the burden on the scalp increases due to UV rays, sweat, and increased sebum, making it easy for "scalp stress" such as odor and stickiness to accumulate. Such accumulation is said to affect the scalp environment across seasons, leading to dryness and hair loss in autumn and winter.
This product is designed as a daily shampooing care to address scalp stress under these seasonal specific environmental conditions, and this season it will be released with a formula that newly incorporates heat damage care.
《Product Highlights》"Three approaches" to scalp and hair that won't lose to the harsh season
1. Odor Care | For a comfortable scalp environment even in hot weather
In hot weather, sweat and sebum secretion tend to increase, and since the scalp is a highly glandular area, it often becomes an environment where odor-causing factors arise due to the oxidation of sebum and mixing with resident bacteria. Therefore, as an approach to odor care, silver oxide (Ag₂O) and domestically produced tea leaf extract are blended as ingredients to maintain a healthy scalp, preparing it for a clean and comfortable state.
2. Heat Damage Care | Focusing on heat stimulation
As an approach to comfortably spend the harsh season, liposomal Alpine meltwater (*2) has been newly adopted. The scalp is routinely exposed to heat stimulation from strong sunlight, hair dryers, etc. Considering these conditions, the design focuses on heat damage.
3. UV Damage Care | Considering strong sunlight (UV rays)
Strong sunlight (UV rays) is said to affect the hair cuticle, causing dryness and stiffness. Dilauroyl glutamic acid lysine Na and hydrolyzed pea protein are blended to maintain healthy hair, leading to a smooth and manageable texture.
《Scent, lather, and feel》
A blend of 6 essential oils (*3), centered on lemon peel oil, creates a refreshing yet deep and calming scent. The fine and dense lather of the amino acid-based shampoo gently wraps the scalp, washing it while preventing friction. Furthermore, the soft cooling sensation from menthol and the non-creaky, refreshing wash deliver a comfortable experience during the hot season.
■ Release Date / How to Purchase
Product Name: kurokami scalp (Chilled Lemon)
Volume / Price: 400mL / 4,400 yen (tax included)
Release Date / How to Purchase:
Sequentially available at Loft stores nationwide and Loft online from Wednesday, April 29, 2026.
Thereafter, sequentially available at haru retailers such as variety stores nationwide (excluding some stores).
Preparations are currently underway for sales on the haru official online shop. Information regarding the start of sales will be announced on the official website as soon as it is decided.
(*1) Available while supplies last.
(*2) Display name: Water
(*3) Lemon peel oil, lime oil, grapefruit peel oil, spearmint oil, Litsea cubeba fruit oil, tea tree leaf oil
● About haru
The head beauty brand "haru" offers the long-selling "kurokami scalp (haru shampoo)," which has shipped over 8 million units in total (*4) across its series. Currently, products are delivered via its e-commerce site and approximately 5,000 stores nationwide. Haru proposes a new self-care habit called "head beauty," which involves facing oneself through the time spent caring for hair and scalp, embracing aging positively, and supporting "living beautifully, as myself." The brand will continue to offer diverse products and experiences.
(*4) Manufacturer's shipment record as of October 2025, including pre-renewal products, limited series, and 3 types of kurokami series (company research).
・haru official online shop: https://www.haru-shop.jp/
・haru official Instagram: https://www.instagram.com/haru_ten