[haru] Popular items such as 'kurokami scalp (haru shampoo)' now available as Fukuoka City Hometown Tax Return Gifts
nijito Co., Ltd., based in Fukuoka, has launched its flagship hair care brand 'haru' on various hometown tax donation platforms as a local product of Fukuoka City starting April 2026.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 23:00
- 🔍 Collected: April 27, 2026 at 14:31
- 🤖 AI Analyzed: April 28, 2026 at 01:25 (10h 53m after Collected)
nijito Co., Ltd., which develops the head beauty brand 'haru,' is based in Fukuoka City, conducting EC business and product development. For the first time, haru has begun offering its popular hair care items, centered around 'kurokami scalp (haru shampoo),' as hometown tax return gifts. Through this initiative, the brand aims to create new touchpoints with the region.
■ Deployment as Fukuoka City Hometown Tax Return Gifts
Starting April 2026, haru's popular hair care items will sequentially become available on various hometown tax portal sites as return gifts for Fukuoka City. As a brand based in Fukuoka, we consider this initiative a step toward broadening our connection with the community.
Listing Sites
- Rakuten Hometown Tax
- Furusato Choice
- Furunabi
- ANA Hometown Tax
- JAL Hometown Tax
- Amazon Hometown Tax
* As of April 2026
* Please search for the target item name on each listing site.
Offered Items
- kurokami scalp (Original)
- kurokami scalp (Lavender Blend)
- kurokami scalp (Green Blend)
- kurokami scalp (Spring Recipe)
- Scalp Essence 100
■ About the kurokami scalp series
'kurokami scalp (haru shampoo)' is a long-selling all-in-one shampoo that requires no rinse, with cumulative shipments exceeding 8 million bottles (*1). It focuses on 100% natural origin and 10-additive-free (*2) formulas, designed to give the scalp only what it needs while removing what it doesn't. Using amino acid-based cleansing ingredients (*3), it gently cleanses the scalp and hair with rich foam, bringing out natural beauty. It is also characterized by how easily it can be incorporated into a busy daily routine.
(*1) Manufacturer shipment results as of October 2025, including pre-renewal products, limited series, and 3 types of the kurokami series (internal research).
(*2) Free of silicon, synthetic polymers, cationic surfactants, petroleum-based surfactants, synthetic fragrances, synthetic colorants, mineral oil, UV absorbers, synthetic preservatives, and synthetic stabilizers.
(*3) TEA-Cocoyl Glutamate, Sodium Cocoyl Alaninate, Potassium Cocoyl Glycinate.
■ About Scalp Essence 100
'Scalp Essence 100,' which is also a quasi-drug, is a scalp care item that focuses on the scalp environment, which is the foundation of hair. At haru, based on the philosophy that 'beautiful hair comes from a healthy scalp,' we value care starting from the scalp. By moisturizing the scalp and maintaining a healthy state, it makes daily hair care more comfortable. By incorporating it as care after shampooing, it supports a head beauty habit that can be continued effortlessly in daily life.
■ About haru
The head beauty brand 'haru' develops the long-selling 'kurokami scalp (haru shampoo),' which has surpassed 8 million bottles (*1) in cumulative shipments. Currently, products are delivered through the EC site and approximately 5,000 stores nationwide. haru proposes a new self-care habit called 'head beauty,' which involves facing oneself through time spent conditioning hair and scalp. As a brand that supports living 'beautifully and as myself' while taking aging positively, we will continue to provide diverse products and experiences.
■ About nijito
nijito is a company that stays close to the desire to 'be oneself' at all times in a changing daily life. As a pro-aging company, we hope that the time spent being positive and being oneself increases in daily life so that you can like 'who you are now' even more.
'Every day is a new day.'
To make each day more individual and slightly more positive.
■ Deployment as Fukuoka City Hometown Tax Return Gifts
Starting April 2026, haru's popular hair care items will sequentially become available on various hometown tax portal sites as return gifts for Fukuoka City. As a brand based in Fukuoka, we consider this initiative a step toward broadening our connection with the community.
Listing Sites
- Rakuten Hometown Tax
- Furusato Choice
- Furunabi
- ANA Hometown Tax
- JAL Hometown Tax
- Amazon Hometown Tax
* As of April 2026
* Please search for the target item name on each listing site.
Offered Items
- kurokami scalp (Original)
- kurokami scalp (Lavender Blend)
- kurokami scalp (Green Blend)
- kurokami scalp (Spring Recipe)
- Scalp Essence 100
■ About the kurokami scalp series
'kurokami scalp (haru shampoo)' is a long-selling all-in-one shampoo that requires no rinse, with cumulative shipments exceeding 8 million bottles (*1). It focuses on 100% natural origin and 10-additive-free (*2) formulas, designed to give the scalp only what it needs while removing what it doesn't. Using amino acid-based cleansing ingredients (*3), it gently cleanses the scalp and hair with rich foam, bringing out natural beauty. It is also characterized by how easily it can be incorporated into a busy daily routine.
(*1) Manufacturer shipment results as of October 2025, including pre-renewal products, limited series, and 3 types of the kurokami series (internal research).
(*2) Free of silicon, synthetic polymers, cationic surfactants, petroleum-based surfactants, synthetic fragrances, synthetic colorants, mineral oil, UV absorbers, synthetic preservatives, and synthetic stabilizers.
(*3) TEA-Cocoyl Glutamate, Sodium Cocoyl Alaninate, Potassium Cocoyl Glycinate.
■ About Scalp Essence 100
'Scalp Essence 100,' which is also a quasi-drug, is a scalp care item that focuses on the scalp environment, which is the foundation of hair. At haru, based on the philosophy that 'beautiful hair comes from a healthy scalp,' we value care starting from the scalp. By moisturizing the scalp and maintaining a healthy state, it makes daily hair care more comfortable. By incorporating it as care after shampooing, it supports a head beauty habit that can be continued effortlessly in daily life.
■ About haru
The head beauty brand 'haru' develops the long-selling 'kurokami scalp (haru shampoo),' which has surpassed 8 million bottles (*1) in cumulative shipments. Currently, products are delivered through the EC site and approximately 5,000 stores nationwide. haru proposes a new self-care habit called 'head beauty,' which involves facing oneself through time spent conditioning hair and scalp. As a brand that supports living 'beautifully and as myself' while taking aging positively, we will continue to provide diverse products and experiences.
■ About nijito
nijito is a company that stays close to the desire to 'be oneself' at all times in a changing daily life. As a pro-aging company, we hope that the time spent being positive and being oneself increases in daily life so that you can like 'who you are now' even more.
'Every day is a new day.'
To make each day more individual and slightly more positive.