haru Exhibits for the First Time at Daimaru Tokyo's 'Asumise'. A Limited-Time Showrooming Experience for Head Beauty Starts Wednesday, April 29
nijito Inc. will open a limited-time pop-up for its head beauty brand 'haru' at the experiential store 'Asumise' in Daimaru Tokyo from April 29 to July 21, 2026, offering a showrooming experience centered on 'kurokami scalp'.
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- 📰 Published: April 23, 2026 at 02:00
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nijito Inc. (Headquarters: Minato-ku, Tokyo / EC Business: Chuo-ku, Fukuoka), which develops the head beauty brand 'haru' known for 'kurokami scalp (haru shampoo)', will exhibit for the first time for a limited period from Wednesday, April 29 to Tuesday, July 21, 2026, at the complex experiential store 'Asumise' on the 9th floor of the Daimaru Tokyo store.
This time, we will provide a showrooming experience where you can learn about the products through their scents and textures, centering on 'kurokami scalp', and also touch upon the concept of head beauty and the background of the brand. Through dialogue with ambassadors (store staff), we aim to create an opportunity for you to re-examine your daily hair care routine.
■ Bringing the Experience haru Wants to Deliver Closer to You
We view this as an opportunity for you to feel values that cannot be conveyed through words alone, such as scent, texture, and usability.
haru's 'kurokami scalp (haru shampoo)' has surpassed 8 million cumulative shipments in the series (*1) and has expanded to approximately 5,000 stores nationwide. In addition to the goodness and appeal of the product, we want to deliver more carefully the ideas behind it and how to incorporate it into your daily life.
In recent years, as purchasing methods have diversified, the importance of the experience of actually seeing the product and choosing it with conviction has increased. This exhibition will also be an opportunity to truly feel the value of the brand.
kurokami scalp (original)
~ Exhibited Items ~
Centering on kurokami scalp (Original, Lavender Blend, Green Blend), we will introduce the products and carefully explain the concept of head beauty and our commitments. We aim to create a place where you can find comfortable care and new discoveries.
kurokami scalp (3 types) Limited Quantity Spring Box
■ About Daimaru Tokyo Store 'Asumise'
'Asumise' is a complex experiential store operated by Daimaru Matsuzakaya Department Stores under the concept of shifting from 'buying' to 'meeting'. Rather than 'selling', it specializes in having customers 'know and experience' brands and products, unfolding as a place to encounter items and stories overflowing with passion.
The lineup changes approximately once every three months, proposing items carefully selected from over 300 brands that build the future of people, regions, and nature. At the storefront, ambassadors (store staff) carefully convey the background and ideas of the brands while engaging in personalized communication with each customer, providing an experience where they can actually see, touch, and choose with conviction.
Period: Wednesday, April 29, 2026 - Tuesday, July 21, 2026
Location: Daimaru Tokyo Store 9th Floor [Asumise]
Business Hours: 10:00 - 20:00 (Holidays correspond to the facility)
Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo
Access: Immediately after exiting the Yaesu North Exit ticket gates of JR Tokyo Station
URL: https://dmdepart.jp/asumise/
● About haru
The head beauty brand 'haru' develops the long-selling 'kurokami scalp (haru shampoo)', which has surpassed 8 million cumulative shipments in the series (*1), and currently delivers products through e-commerce sites and approximately 5,000 stores nationwide. haru proposes a new self-care habit called 'head beauty', which is time to face oneself through the time spent arranging hair and scalp. As a brand that supports viewing aging positively and living 'beautifully as myself', we will continue to provide diverse products and experiences.
- haru Official Online Shop: https://www.haru-shop.jp/
- haru Official Instagram: https://www.instagram.com/haru_tennen100/
- haru Official LINE: https://page.line.me/460ekqvm?openQrModal=true
- haru Brand Movie: https://youtu.be/zI0WAQ98xk8
Head Beauty Brand haru
(*1) Manufacturer shipment record as of October 2025, including pre-renewal products, limited series, and 3 types of kurokami series (in-house research)
● About nijito
nijito is a company that stays close to the desire to 'be yourself' at all times in our changing daily lives. As a pro-aging company, hoping that times when you can be positive and be yourself increase in your daily life to love 'who you are now' even more──.
This time, we will provide a showrooming experience where you can learn about the products through their scents and textures, centering on 'kurokami scalp', and also touch upon the concept of head beauty and the background of the brand. Through dialogue with ambassadors (store staff), we aim to create an opportunity for you to re-examine your daily hair care routine.
■ Bringing the Experience haru Wants to Deliver Closer to You
We view this as an opportunity for you to feel values that cannot be conveyed through words alone, such as scent, texture, and usability.
haru's 'kurokami scalp (haru shampoo)' has surpassed 8 million cumulative shipments in the series (*1) and has expanded to approximately 5,000 stores nationwide. In addition to the goodness and appeal of the product, we want to deliver more carefully the ideas behind it and how to incorporate it into your daily life.
In recent years, as purchasing methods have diversified, the importance of the experience of actually seeing the product and choosing it with conviction has increased. This exhibition will also be an opportunity to truly feel the value of the brand.
kurokami scalp (original)
~ Exhibited Items ~
Centering on kurokami scalp (Original, Lavender Blend, Green Blend), we will introduce the products and carefully explain the concept of head beauty and our commitments. We aim to create a place where you can find comfortable care and new discoveries.
kurokami scalp (3 types) Limited Quantity Spring Box
■ About Daimaru Tokyo Store 'Asumise'
'Asumise' is a complex experiential store operated by Daimaru Matsuzakaya Department Stores under the concept of shifting from 'buying' to 'meeting'. Rather than 'selling', it specializes in having customers 'know and experience' brands and products, unfolding as a place to encounter items and stories overflowing with passion.
The lineup changes approximately once every three months, proposing items carefully selected from over 300 brands that build the future of people, regions, and nature. At the storefront, ambassadors (store staff) carefully convey the background and ideas of the brands while engaging in personalized communication with each customer, providing an experience where they can actually see, touch, and choose with conviction.
Period: Wednesday, April 29, 2026 - Tuesday, July 21, 2026
Location: Daimaru Tokyo Store 9th Floor [Asumise]
Business Hours: 10:00 - 20:00 (Holidays correspond to the facility)
Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo
Access: Immediately after exiting the Yaesu North Exit ticket gates of JR Tokyo Station
URL: https://dmdepart.jp/asumise/
● About haru
The head beauty brand 'haru' develops the long-selling 'kurokami scalp (haru shampoo)', which has surpassed 8 million cumulative shipments in the series (*1), and currently delivers products through e-commerce sites and approximately 5,000 stores nationwide. haru proposes a new self-care habit called 'head beauty', which is time to face oneself through the time spent arranging hair and scalp. As a brand that supports viewing aging positively and living 'beautifully as myself', we will continue to provide diverse products and experiences.
- haru Official Online Shop: https://www.haru-shop.jp/
- haru Official Instagram: https://www.instagram.com/haru_tennen100/
- haru Official LINE: https://page.line.me/460ekqvm?openQrModal=true
- haru Brand Movie: https://youtu.be/zI0WAQ98xk8
Head Beauty Brand haru
(*1) Manufacturer shipment record as of October 2025, including pre-renewal products, limited series, and 3 types of kurokami series (in-house research)
● About nijito
nijito is a company that stays close to the desire to 'be yourself' at all times in our changing daily lives. As a pro-aging company, hoping that times when you can be positive and be yourself increase in your daily life to love 'who you are now' even more──.