[haru] Launches New Prestige Line. 'urah' (Yura), a Raw Solution Formula with Zero Purified Water (*1), is Born.
Nijito Co., Ltd., known for the head beauty brand 'haru,' is launching 'urah' (Yura), a new prestige line on May 1, 2026. This line emphasizes harmonizing the five senses and sensibilities, offering a moment for self-reflection during daily care. 'urah' maintains haru's philosophy of 100% naturally derived and 10 additives-free ingredients, evolving to fundamentally address hair and scalp concerns with a focus on inner beauty and environmental consciousness.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:10
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 16, 2026 at 00:41 (14h 9m after Collected)
Nijito Co., Ltd. (Headquarters: Minato-ku, Tokyo; EC Division: Chuo-ku, Fukuoka City), which operates "haru," a head beauty brand known for kurokami scalp (haru shampoo*3), will launch "urah" (Yura) as a new prestige line on May 1, 2026. This line is designed to harmonize the five senses and sensibilities, allowing individuals to confront their unique beauty. It's a new proposal to redefine daily care time as a moment for self-reflection.
■ About urah (Yura)
《Development Background》
"urah" is a prestige line that evolves haru's cherished philosophy of "100% naturally derived, 10 additives-free" while offering a formulation and design that more fundamentally addresses hair and scalp concerns.
In recent years, as information and values diversify, the perception of beauty has gradually changed, and the importance of time spent confronting one's own senses and inner self is being re-evaluated. Against this backdrop, "urah" was born as a brand that re-examines the very act of hair care, harmonizing the five senses and sensibilities, and allowing individuals to confront their unique beauty.
《Concept》
Harmonize the five senses and sensibilities, and confront your unique beauty.
Quietly confront your own senses without being swayed by fleeting changes. Not by external gazes, but by embracing an inner aesthetic, leading to a serene beauty that reflects inner maturity and deepened sensibilities. urah gazes upon unwavering beauty.
《Prestige Line Common Design Points》
Carefully selected 5 types, looking ahead to the future of hair and scalp.
Focusing on the balance of repair, protection, and moisture, five carefully selected ingredients are designed to maintain healthy hair and scalp while accumulating beauty through daily care, looking ahead to their future.
100% Natural Essential Oil Original Blend to Regulate the Day's Rhythm
The fragrance is designed to accompany the flow of the day. A blend of natural essential oils such as rosehip oil and ylang-ylang flower oil creates a scent that gently awakens the senses in the morning and quietly unwinds in the evening.
3 Eco-conscious Ingredients that are Gentle not only on the Scalp but also on the Earth
In addition to being gentle on the scalp, attention is paid to the background of the ingredients and environmental considerations. By incorporating naturally derived materials such as the utilization of abandoned bamboo forests, the reuse of coral-derived ingredients, and Somei Yoshino cherry leaf extract, the design contributes to the effective use of resources and the reduction of environmental impact.
*Image photo.
■ Product Lineup
"urah" offers an all-in-one craft shampoo (product name: Signature Cleanser) that achieves results through three approaches, and a layered repair design hair milk (product name: Lipolayered Milk).
● Signature Cleanser
Signature Cleanser
'A Cleanser that Unwinds the Five Senses and Returns You to Yourself'
Uses a raw solution formula with zero purified water (*1). Beauty ingredients permeate every single bubble, gently washing away sebum and dirt while retaining moisture and keeping the scalp and hair healthy. Furthermore, with a craft-inspired approach of lathering in the palm of your hand, the washing moment, from fragrance and texture to the lingering sensation, transforms into a quiet luxury that helps you compose yourself.
《Product Features》
Washing while protecting moisture with a raw solution formula with zero purified water.
Formulated with amino acid-based cleansing ingredients and extra virgin olive oil. The craft-inspired approach of lathering in the palm of your hand gently lifts and removes dirt and sebum. With each wash, it prepares the scalp for a healthy foundation.
Focusing on scalp environment balance with the power of fermentation.
Botanical fermented extracts from olive leaves, Chardonnay, and Western pear approach the scalp's natural power. It addresses dryness, dullness, and stiffness, leading to a clear scalp environment.
Head Beauty Design that even anticipates signs of aging.
Based on skincare concepts, it simultaneously boosts the scalp and hair. It provides an all-in-one solution for firmness, body, shine, and manageability that tend to be lost with age.
*Image photo.
《How to Use》
STEP1: Pre-wash After brushing, thoroughly pre-wash hair and scalp with lukewarm water to lightly remove styling products and dust.
STEP2: Shampoo Dispense an appropriate amount into your palm, mix with a small amount of water, and lightly lather. Apply to hair and scalp. Gently massage with the pads of your fingers, washing without rubbing, using plenty of lather.
STEP3: Rinse Without crushing the rich lather, work it thoroughly through to the ends of the hair, then rinse thoroughly with lukewarm water.
● Lipolayered Milk
Lipolayered Milk
'Hair Milk that Fills from the Core and Cultivates Beauty with Each Layer'
With 10% Pellicer (*4) and liposome penetration technology, this layered design delivers moisture and repair ingredients deep into the hair's core. It melts into the palm of your hand, filling the hair from within while providing light shine and manageability. From daytime care to night care, the texture improves with each layer, bringing out the hair's natural suppleness.
《Product Features》
Repair design that fills from the core with 10% Pellicer x Liposome Technology.
High-concentration Pellicer and liposome technology quickly penetrate deep into the hair (CMC layer). It replenishes hollowed-out areas caused by damage from within, sustaining moisture and suppleness.
Provides firmness, body, and manageability with natural silica x plant protein.
Hydrolyzed soy protein and hydrolyzed pea protein strengthen the core of each hair strand, keeping hair healthy. It leaves roots fluffy and ends smooth, achieving natural volume and excellent finger-combing.
Melt-in penetrating texture based on hot spring water x craft design.
Instead of purified water, hot spring water is used as the base, and liposomes are carefully formed through artisan temperature control. The melt-in texture spreads evenly through the hair, leading to a light and high-quality finish.
*Image photo.
■ Product Overview / Release Date / How to Purchase
From left: Tube Squeezer, Signature Cleanser, Lipolayered Milk
Product Name: Signature Cleanser
Volume / Price: 150g / 8,030 yen (tax included)
Product Name: Lipolayered Milk
Volume / Price: 50mL / 4,950 yen (tax included)
(Common) Release Date / How to Purchase
Available from May 1, 2026, at the official haru online shop.
*A tube squeezer will be included as a first-time purchase bonus for regular subscriptions.
(*1) No purified water used in the manufacturing process.
(*2) Silicone, synthetic polymers, cationic surfactants, petroleum-based surfactants, synthetic fragrances, synthetic colorants, mineral oil, UV absorbers, synthetic preservatives, synthetic antimicrobials.
(*3) An all-in-one shampoo that does not require conditioner, a long-selling product for 12 years since its launch.
(*4) Dilauroyl Glutamate Lysine Na
● About haru
Head beauty brand "haru" offers the long-selling "kurokami scalp (haru shampoo)," which has surpassed 8 million units shipped (*5) in total across the series. Currently, products are delivered through its e-commerce site and approximately 5,000 stores nationwide. haru proposes a new self-care habit called "head beauty," which involves confronting oneself through the time spent caring for hair and scalp. As a brand that supports "living beautifully, true to myself" by embracing aging positively, haru will continue to offer diverse products and experiences.
(*5) Manufacturer's shipment results as of October 2025, including pre-renewal products, limited series, and 3 types of kurokami series (company research).
・haru official online shop: https://www.haru-shop.jp/
・haru official Instagram: https://www.instagram.com/haru_tennen100/
・haru official LINE: https://page.line.me/460ekqvm?openQrModal=true
・haru brand movie: https://youtu.be/zI0WAQ98xk8
● About nijito
Nijito is a company that supports the desire to "be oneself" at all times amidst changing daily life. As a pro-aging company, we hope that the time spent being positive and true to oneself will increase day by day, helping individuals to love "who they are now" even more.
"Every day is a new day."
Nijito continues to take on challenges to create a society where each day becomes more authentic and positive.
【Company Profile】
Nijito Co., Ltd.
Headquarters: Shiba Koen Building 8F, 2-2-22 Shiba Koen, Minato-ku, Tokyo
Fukuoka: Pietro Building 6F, 3-4-5 Tenjin, Chuo-ku, Fukuoka City
TEL: 092-713-5778 FAX: 092-400-0848
HP: https://nijito.jp
■ About urah (Yura)
《Development Background》
"urah" is a prestige line that evolves haru's cherished philosophy of "100% naturally derived, 10 additives-free" while offering a formulation and design that more fundamentally addresses hair and scalp concerns.
In recent years, as information and values diversify, the perception of beauty has gradually changed, and the importance of time spent confronting one's own senses and inner self is being re-evaluated. Against this backdrop, "urah" was born as a brand that re-examines the very act of hair care, harmonizing the five senses and sensibilities, and allowing individuals to confront their unique beauty.
《Concept》
Harmonize the five senses and sensibilities, and confront your unique beauty.
Quietly confront your own senses without being swayed by fleeting changes. Not by external gazes, but by embracing an inner aesthetic, leading to a serene beauty that reflects inner maturity and deepened sensibilities. urah gazes upon unwavering beauty.
《Prestige Line Common Design Points》
Carefully selected 5 types, looking ahead to the future of hair and scalp.
Focusing on the balance of repair, protection, and moisture, five carefully selected ingredients are designed to maintain healthy hair and scalp while accumulating beauty through daily care, looking ahead to their future.
100% Natural Essential Oil Original Blend to Regulate the Day's Rhythm
The fragrance is designed to accompany the flow of the day. A blend of natural essential oils such as rosehip oil and ylang-ylang flower oil creates a scent that gently awakens the senses in the morning and quietly unwinds in the evening.
3 Eco-conscious Ingredients that are Gentle not only on the Scalp but also on the Earth
In addition to being gentle on the scalp, attention is paid to the background of the ingredients and environmental considerations. By incorporating naturally derived materials such as the utilization of abandoned bamboo forests, the reuse of coral-derived ingredients, and Somei Yoshino cherry leaf extract, the design contributes to the effective use of resources and the reduction of environmental impact.
*Image photo.
■ Product Lineup
"urah" offers an all-in-one craft shampoo (product name: Signature Cleanser) that achieves results through three approaches, and a layered repair design hair milk (product name: Lipolayered Milk).
● Signature Cleanser
Signature Cleanser
'A Cleanser that Unwinds the Five Senses and Returns You to Yourself'
Uses a raw solution formula with zero purified water (*1). Beauty ingredients permeate every single bubble, gently washing away sebum and dirt while retaining moisture and keeping the scalp and hair healthy. Furthermore, with a craft-inspired approach of lathering in the palm of your hand, the washing moment, from fragrance and texture to the lingering sensation, transforms into a quiet luxury that helps you compose yourself.
《Product Features》
Washing while protecting moisture with a raw solution formula with zero purified water.
Formulated with amino acid-based cleansing ingredients and extra virgin olive oil. The craft-inspired approach of lathering in the palm of your hand gently lifts and removes dirt and sebum. With each wash, it prepares the scalp for a healthy foundation.
Focusing on scalp environment balance with the power of fermentation.
Botanical fermented extracts from olive leaves, Chardonnay, and Western pear approach the scalp's natural power. It addresses dryness, dullness, and stiffness, leading to a clear scalp environment.
Head Beauty Design that even anticipates signs of aging.
Based on skincare concepts, it simultaneously boosts the scalp and hair. It provides an all-in-one solution for firmness, body, shine, and manageability that tend to be lost with age.
*Image photo.
《How to Use》
STEP1: Pre-wash After brushing, thoroughly pre-wash hair and scalp with lukewarm water to lightly remove styling products and dust.
STEP2: Shampoo Dispense an appropriate amount into your palm, mix with a small amount of water, and lightly lather. Apply to hair and scalp. Gently massage with the pads of your fingers, washing without rubbing, using plenty of lather.
STEP3: Rinse Without crushing the rich lather, work it thoroughly through to the ends of the hair, then rinse thoroughly with lukewarm water.
● Lipolayered Milk
Lipolayered Milk
'Hair Milk that Fills from the Core and Cultivates Beauty with Each Layer'
With 10% Pellicer (*4) and liposome penetration technology, this layered design delivers moisture and repair ingredients deep into the hair's core. It melts into the palm of your hand, filling the hair from within while providing light shine and manageability. From daytime care to night care, the texture improves with each layer, bringing out the hair's natural suppleness.
《Product Features》
Repair design that fills from the core with 10% Pellicer x Liposome Technology.
High-concentration Pellicer and liposome technology quickly penetrate deep into the hair (CMC layer). It replenishes hollowed-out areas caused by damage from within, sustaining moisture and suppleness.
Provides firmness, body, and manageability with natural silica x plant protein.
Hydrolyzed soy protein and hydrolyzed pea protein strengthen the core of each hair strand, keeping hair healthy. It leaves roots fluffy and ends smooth, achieving natural volume and excellent finger-combing.
Melt-in penetrating texture based on hot spring water x craft design.
Instead of purified water, hot spring water is used as the base, and liposomes are carefully formed through artisan temperature control. The melt-in texture spreads evenly through the hair, leading to a light and high-quality finish.
*Image photo.
■ Product Overview / Release Date / How to Purchase
From left: Tube Squeezer, Signature Cleanser, Lipolayered Milk
Product Name: Signature Cleanser
Volume / Price: 150g / 8,030 yen (tax included)
Product Name: Lipolayered Milk
Volume / Price: 50mL / 4,950 yen (tax included)
(Common) Release Date / How to Purchase
Available from May 1, 2026, at the official haru online shop.
*A tube squeezer will be included as a first-time purchase bonus for regular subscriptions.
(*1) No purified water used in the manufacturing process.
(*2) Silicone, synthetic polymers, cationic surfactants, petroleum-based surfactants, synthetic fragrances, synthetic colorants, mineral oil, UV absorbers, synthetic preservatives, synthetic antimicrobials.
(*3) An all-in-one shampoo that does not require conditioner, a long-selling product for 12 years since its launch.
(*4) Dilauroyl Glutamate Lysine Na
● About haru
Head beauty brand "haru" offers the long-selling "kurokami scalp (haru shampoo)," which has surpassed 8 million units shipped (*5) in total across the series. Currently, products are delivered through its e-commerce site and approximately 5,000 stores nationwide. haru proposes a new self-care habit called "head beauty," which involves confronting oneself through the time spent caring for hair and scalp. As a brand that supports "living beautifully, true to myself" by embracing aging positively, haru will continue to offer diverse products and experiences.
(*5) Manufacturer's shipment results as of October 2025, including pre-renewal products, limited series, and 3 types of kurokami series (company research).
・haru official online shop: https://www.haru-shop.jp/
・haru official Instagram: https://www.instagram.com/haru_tennen100/
・haru official LINE: https://page.line.me/460ekqvm?openQrModal=true
・haru brand movie: https://youtu.be/zI0WAQ98xk8
● About nijito
Nijito is a company that supports the desire to "be oneself" at all times amidst changing daily life. As a pro-aging company, we hope that the time spent being positive and true to oneself will increase day by day, helping individuals to love "who they are now" even more.
"Every day is a new day."
Nijito continues to take on challenges to create a society where each day becomes more authentic and positive.
【Company Profile】
Nijito Co., Ltd.
Headquarters: Shiba Koen Building 8F, 2-2-22 Shiba Koen, Minato-ku, Tokyo
Fukuoka: Pietro Building 6F, 3-4-5 Tenjin, Chuo-ku, Fukuoka City
TEL: 092-713-5778 FAX: 092-400-0848
HP: https://nijito.jp