Elementary and Junior High Students Explore 'What Makes You Want to Buy?' Hands-on Financial Education Event Using Candy Shops in Kawasaki | NIJIN Inc.

NIJIN Academy Musashishinjo Campus (operated by NIJIN Inc., headquarters: Koto-ku, Tokyo; CEO: Taro Hoshino) will host a hands-on financial education event titled 'Have You Ever Tried Running a Candy Shop?' on Monday, June 15, 2026, and Friday, June 19, 2026.

This event is an experiential program designed for children, using 'candy'—a familiar theme—to teach about money flow, business mechanisms, and how to communicate product value.

Participants will explore the theme 'What makes you want to buy something?' as they consider profit margins and sales strategies, while also creating POP displays to convey the appeal of products.

The POP displays created during the event will later be exhibited at an actual candy shop, where local customers will vote for their favorites.

■ Planning Background: Moving Beyond 'Knowing' to 'Doing' in Financial Education

In recent years, the importance of financial education has grown, increasing opportunities for children to learn about money.

However, there are still few opportunities for children to actively experience and reflect on questions such as:

'How can a product be made to sell?'
'How is profit generated?'
'How can a product’s appeal be effectively communicated?'

Moreover, with the advancement of AI making knowledge more accessible than ever, future society will demand not just the ability to memorize information, but the capacity to think independently, take action, and create value through human interaction.

At NIJIN Academy Musashishinjo Campus, we value community connections and are committed to creating learning environments where children can engage meaningfully with society.

Through this event, we aim to use the familiar context of candy shops to help children learn about money flow and business operations, while cultivating their 'ability to think,' 'ability to communicate,' and 'willingness to challenge themselves.'

Musashishinjo Campus: A Neighborhood Candy Shop

■ Three Key Takeaways from This Event

① Learn About Money Flow Through a Familiar Theme

Using a candy shop as a case study, participants will explore questions such as 'What is profit?' and 'Why are prices set the way they are?' to understand the mechanisms of money and value.

Because the theme is familiar and relatable, children can internalize financial education as personally relevant knowledge.

② Develop the Ability to Think About What Makes Products Sell

'What kind of messaging effectively conveys a product’s appeal?'

Participants will discuss sales strategies and advertising techniques by considering product features and customer perspectives.

They will enjoyably experience foundational marketing concepts—an entry point into real-world business thinking.

③ Gain Experience Connecting with the Local Community

The POP displays created during the event will later be displayed at an actual candy shop.

By having local customers view their work and participate in a popularity vote, children will experience how their ideas can reach and impact society.

The realization that their words and designs can influence others’ actions will boost children’s confidence and sense of self-worth.

What Makes a POP Display 'Eye-Catching' and 'Desire-Inducing'?

■ Event Overview

Event Name

'Have You Ever Tried Running a Candy Shop? | A First Business Experience Through Candy'

Date and Time

June 15, 2026 (Mon) 10:00–11:00

June 19, 2026 (Fri) 16:30–17:30

※ Same content on both days

Venue

NIJIN Academy Musashishinjo Campus (Nakahara Ward, Kawasaki City, Kanagawa Prefecture)

Target Audience

Elementary and junior high school students

Participation Fee

General: 500 JPY (tax included)

NIJIN Academy students / Project Juku students: Free

Participation Benefit

Candy gift

Program Content

- Learning about profit

- Considering sales strategies

- Creating POP displays to convey product appeal

- Later display at store and popularity vote

How to Apply

Register via Peatix

[Morning session] June 15, 2026 (Mon):

https://musashishinjo-20260515.peatix.com/

[Afternoon session] June 19, 2026 (Fri):

https://musashishinjo-20260519.peatix.com/

■ About NIJIN Academy Project Juku

An inquiry-based after-school program available online to elementary and junior high school students nationwide. It is a new learning space where children launch and execute real-world projects based on their own interests and curiosities.

Centered on 'practical learning connected to society,' 'dialogue with professionals,' and 'student-led project advancement,' we provide 'real-world experiences' that cannot be gained through textbook-based education. As a 'third learning space' beyond school and home, we connect each child’s individuality and curiosity to social value.

Through the process of identifying challenges, planning, and materializing ideas, children develop the ability to 'think independently, take action, and deliver value to society.' We aim to create a future where every child can challenge themselves authentically, free from the constraints of traditional education.

▶ Official Website: https://project.nijin.co.jp/

■ About NIJIN Inc.

Operating under the vision 'Illuminating the Nation through Education,' NIJIN Inc. is a 'JAPAN EDUCATION COMPANY' that solves educational challenges through systemic innovation. Founder Taro Hoshino, a former elementary school teacher, established the company in April 2022, driven by the belief that too many children cannot express themselves in today’s schools, which he sees as a national crisis. To create a society where everyone holds 'hope' in education, NIJIN operates 13 initiatives (businesses) to address various educational issues such as school non-attendance, teacher shortages, teacher working conditions, and the future of schools.

■ For Inquiries

NIJIN Academy Musashishinjo Campus, Contact: Fujishima