Nikon Launches Limited-Edition Official Merchandise to Bring Its Brand Worldview into Everyday Life

Nikon Imaging Japan Inc., a subsidiary of Nikon Corporation, is launching original merchandise exclusively through its official online store, Nikon Direct, with the aim of allowing Nikon fans and a wider audience to experience and enjoy the Nikon brand worldview beyond photography.

URL: https://nij.nikon.com/shop/e/end-limited-goods/

Based on customer feedback gathered at retail locations and events, the merchandise was developed after re-examining what makes a product truly "Nikon-like," resulting in a collection centered on three themes: "Basic," "Heritage," and "Craftsmanship."

"Basic" reflects the desire to be a brand that fits seamlessly into daily life. "Heritage" incorporates iconic motifs symbolizing Nikon's history to express the brand's tradition. "Craftsmanship" highlights Nikon's optical technology and product excellence, showcasing the company's dedication to precision engineering and manufacturing.

The first wave of products—including practical items such as T-shirts, tote bags, handkerchief towels, and stickers—will be released sequentially over three weeks starting Friday, June 19, 2026. Additional items are planned for release from July 2026 onward.

Product Overview

＜Basic＞ Since 1917 Nikon Logo

＜Heritage＞ FM2 & Zf

＜Craftsmanship＞ NIKKOR Z 70-200mm f/2.8 VR S II Lens Diagram

For full product details, please visit the "Nikon Direct Limited Goods" page: URL: https://nij.nikon.com/shop/e/end-limited-goods/

※ The set of six sticker designs includes motifs from all three themes: "Basic," "Heritage," and "Craftsmanship."

Note: The sticker set will be available only in the first release (starting June 19).

※ All items are limited in quantity and will be discontinued once sold out. Please understand in advance.

Designer's Comment

"We aimed to make Nikon feel close to customers' everyday lives by expressing the brand's long-standing dedication to technology—from the film camera era onward—through product specifications and lens diagrams. We hope these items will be used alongside Nikon products and deepen users' affection for the brand."

Planning Team Comment

"We want Nikon fans to enjoy more moments with the brand—not just when using cameras, but in their daily lives. Whether you're already a Nikon user or just discovering the brand, we aim to create a merchandise series that sparks conversations and enriches people's lives."

About Nikon Direct

Nikon Direct is the official online store operated directly by Nikon Imaging Japan Inc.

It offers exclusive products and reliable, value-added services available only through Nikon Direct.

URL: https://nij.nikon.com/shop/