Matsuya Co., Ltd. (Headquarters and Factory: Niigata City, Niigata Prefecture; Representative Director and President: Yoichi Matsuno) has started full operation in March of this year of a new factory that has been under construction since last year with the aim of strengthening the manufacturing capacity of its main products.

Background Since the establishment of the current factory in 1956 as a production base for highly alpha-processed rice flour, we have repeatedly developed and expanded our unique manufacturing facilities. However, to meet the steady demand for our main products and the strong demand for newly developed products, we proceeded with construction by utilizing subsidies from the Ministry of Agriculture, Forestry and Fisheries' "Rice Flour Product Manufacturing Capacity Enhancement Support Project."

Future Development We will mainly manufacture care food (staple food that allows people with dysphagia to experience the deliciousness of rice with all five senses) created by utilizing our unique rice flour manufacturing technology, and health-oriented chips that maximize the power (flavor and nutrients) of the ingredients by baking each one using our unique manufacturing method.

Factory Overview Location: 3497-2 Kuzuka, Niigata City, Niigata Prefecture (within the same site as the existing factory) Completion: August 2025 Full operation: March 2026 Products: Baby food (instant porridge, potage), emergency food (porridge, zosui, chips), care food (porridge, blended porridge, jelly food), chips (baby snacks, general food, health food)

FACT BOX

  • Source: PR TIMES
  • Category: product_launch