New Factory for Rice Flour Products such as "Baby Food," "Emergency Food," "Care Food," and "Chips" Starts Full Operation

Key facts

  • New Factory for Rice Flour Products such as "Baby Food," "Emergency Food," "Care Food," and "Chips" Starts Full Operation
  • Matsuya Co., Ltd. has fully launched a new factory in Niigata City, Niigata Prefecture, in March 2026, to increase production capacity for its main products and meet demand for new developments. This factory will produce a wide range of rice flour products, including baby food, emergency food, care food, and health-oriented chips. The company aims to expand the rice flour product market, focusing on care food for people with dysphagia and non-fried chips baked with a unique method.
  • Source: PR Times
  • Date: March 31, 2026

Direct answer

Matsuya Co., Ltd. has fully launched a new factory in Niigata City, Niigata Prefecture, in March 2026, to increase production capacity for its main products and meet demand for new developments. This factory will produce a wide range of rice flour products, including baby food, emergency food, care food, and health-oriented chips. The company aims to expand the rice flour product market, focusing on care food for people with dysphagia and non-fried chips baked with a unique method.

Citation
New Factory for Rice Flour Products such as "Baby Food," "Emergency Food," "Care Food," and "Chips" Starts Full Operation (March 31, 2026), PR Times
Source
PR Times
Date
March 31, 2026
Matsuya Co., Ltd. has fully launched a new factory in Niigata City, Niigata Prefecture, in March 2026, to increase production capacity for its main products and meet demand for new developments. This factory will produce a wide range of rice flour products, including baby food, emergency food, care food, and health-oriented chips. The company aims to expand the rice flour product market, focusing on care food for people with dysphagia and non-fried chips baked with a unique method.
product_launchNQ 100/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: March 31, 2026 at 17:42
  • 🔍 Collected: March 31, 2026 at 09:01
  • 🤖 AI Analyzed: April 15, 2026 at 21:01 (371h 59m after Collected)
Matsuya Co., Ltd. (Headquarters and Factory: Niigata City, Niigata Prefecture; Representative Director and President: Yoichi Matsuno) has started full operation in March of this year of a new factory that has been under construction since last year with the aim of strengthening the manufacturing capacity of its main products.

■Background
Since the establishment of the current factory in 1956 as a production base for highly alpha-processed rice flour, we have repeatedly developed and expanded our unique manufacturing facilities. However, to meet the steady demand for our main products and the strong demand for newly developed products, we proceeded with construction by utilizing subsidies from the Ministry of Agriculture, Forestry and Fisheries' "Rice Flour Product Manufacturing Capacity Enhancement Support Project."

■Future Development
We will mainly manufacture care food (staple food that allows people with dysphagia to experience the deliciousness of rice with all five senses) created by utilizing our unique rice flour manufacturing technology, and health-oriented chips that maximize the power (flavor and nutrients) of the ingredients by baking each one using our unique manufacturing method.

■Factory Overview
Location: 3497-2 Kuzuka, Niigata City, Niigata Prefecture (within the same site as the existing factory)
Completion: August 2025
Full operation: March 2026
Products: Baby food (instant porridge, potage), emergency food (porridge, zosui, chips), care food (porridge, blended porridge, jelly food), chips (baby snacks, general food, health food)

FAQ

What are the key facts in this article?

Matsuya Co., Ltd. has fully launched a new factory in Niigata City, Niigata Prefecture, in March 2026, to increase production capacity for its main products and meet demand for new developments. This factory will produce a wide range of rice flour products, including baby food, emergency food, care food, and health-oriented chips. The company aims to expand the rice flour product market, focusing on care food for people with dysphagia and non-fried chips baked with a unique method.

What is the direct answer?

Matsuya Co., Ltd. has fully launched a new factory in Niigata City, Niigata Prefecture, in March 2026, to increase production capacity for its main products and meet demand for new developments. This factory will produce a wide range of rice flour products, including baby food, emergency food, care food, and health-oriented chips. The company aims to expand the rice flour product market, focusing on care food for people with dysphagia and non-fried chips baked with a unique method.

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000000009.000169531.html | March 31, 2026

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