Project Overview Oisix Niigata Albirex Baseball Club has partnered with Niigata Prefecture to launch a project promoting rice flour to the younger generation. The initiative includes developing rice-flour sweets and promoting the appeal of rice flour ahead of TGC Niigata 2026.
Student teams participating in the project have produced short videos showcasing the charms of rice flour, which will be released sequentially on the club's official Instagram account.
New Sweets Development In preparation for TGC Niigata 2026, the club is collaborating with development staff from main sponsor Oisix ra Daichi to create a new "Fuwa-fuwa Busse" using Niigata rice flour, a popular item on Oisix's e-commerce site. These will be provided for catering at TGC Niigata 2026 and are scheduled for sale as stadium food starting from late July to early August.
Student-Produced Videos Three student teams have produced a total of six short videos, which will be released sequentially on the club's official Instagram and the official Niigata Prefecture YouTube channel.
Scheduled Timeline - Coming Soon: First video post: "Promoting the Appeal of Prefectural Rice Flour" - Late June: Second video post: "Promoting the Appeal of Rice-Flour Sweets Under Development" - Mid-July: Rice-flour sweets tasting session (for press); selection and announcement of outstanding student videos. - July 18 (Sat): NAMICS presents TGC NIIGATA 2026 by TOKYO GIRLS COLLECTION: Catering of developed sweets and screening of student videos.
FACT BOX
- Source: PR TIMES
- Category: Event