Cereal Demand to Expand as the 'Third Staple Food' After Bread and Rice. New Proposal for the Healthy Lifespan Extension Market: 'Nisshoku Easy-to-Eat Balance Cereal' Launched, Combining 'Ease of Eating' and 'PFC Balance'
Nihon Shokuhin Seizo Goshi Kaisha will sequentially launch 'Nisshoku Easy-to-Eat Balance Cereal,' a new product that combines ease of eating and nutritional balance, nationwide at mass retailers and online stores from April 1, 2026. This product addresses the breakfast challenges of seniors and proposes a new eating habit as the 'third staple food.'
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- 📰 Published: April 1, 2026 at 19:50
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Nihon Shokuhin Seizo Goshi Kaisha (Headquarters: Sapporo, Hokkaido; Representative Employee: Ken Luis Tobe; hereinafter 'Nisshoku'), against the backdrop of increasing health consciousness and the advancement of an aging society, will sequentially launch its new product, 'Nisshoku Easy-to-Eat Balance Cereal,' which combines 'ease of eating' and 'nutritional balance,' at mass retailers and online stores nationwide from April 1, 2026 (Wednesday).
While many products in the cereal market are aimed at children and younger generations, there are still not enough products that are 'easy to eat and can be continued without difficulty' for the senior demographic.
This product was developed as a new cereal that solves breakfast challenges such as 'hardness, difficulty in eating, and anxiety about nutritional balance.'
It proposes a new breakfast habit that can be easily incorporated by all generations, as the 'third staple food' after bread and rice.
Nisshoku Easy-to-Eat Balance Cereal Special Page: https://www.nihonshokuhin.co.jp/easytoeat
## Development Background - Rising Needs in an Aging Society and for Health
In Japan, the population aged 65 and over accounts for approximately 29% of the total population *1, and extending healthy lifespans has become a social issue.
Meanwhile, there are many voices saying, 'Nutritional balance is important but preparation is troublesome,' 'It's becoming difficult to eat hard foods,' and 'I want to avoid overly sweet things,' leading to a growing need for breakfast that can be continued without difficulty.
In response to this background, Nisshoku developed a cereal that combines ease of eating and nutritional balance, making it easy to continue as a daily breakfast.
*1 From the Ministry of Internal Affairs and Communications Statistics Bureau 'Population Estimates (2024)'
## Product Features
- Crispy texture designed for ease of eating
By uniformly adjusting the size of the ingredients, a consistent texture is achieved until the last bite.
Furthermore, by not using hard ingredients or dried fruits that tend to stick to teeth, it is designed to be light and crispy wherever you eat it, making it easy to chew and consume.
We pursued ease of eating that does not burden you even in the morning and can be consumed without difficulty.
- Moderately sweet taste that is easy to continue
Reduced sweetness
While many products in the cereal market are aimed at children and younger generations, there are still not enough products that are 'easy to eat and can be continued without difficulty' for the senior demographic.
This product was developed as a new cereal that solves breakfast challenges such as 'hardness, difficulty in eating, and anxiety about nutritional balance.'
It proposes a new breakfast habit that can be easily incorporated by all generations, as the 'third staple food' after bread and rice.
Nisshoku Easy-to-Eat Balance Cereal Special Page: https://www.nihonshokuhin.co.jp/easytoeat
## Development Background - Rising Needs in an Aging Society and for Health
In Japan, the population aged 65 and over accounts for approximately 29% of the total population *1, and extending healthy lifespans has become a social issue.
Meanwhile, there are many voices saying, 'Nutritional balance is important but preparation is troublesome,' 'It's becoming difficult to eat hard foods,' and 'I want to avoid overly sweet things,' leading to a growing need for breakfast that can be continued without difficulty.
In response to this background, Nisshoku developed a cereal that combines ease of eating and nutritional balance, making it easy to continue as a daily breakfast.
*1 From the Ministry of Internal Affairs and Communications Statistics Bureau 'Population Estimates (2024)'
## Product Features
- Crispy texture designed for ease of eating
By uniformly adjusting the size of the ingredients, a consistent texture is achieved until the last bite.
Furthermore, by not using hard ingredients or dried fruits that tend to stick to teeth, it is designed to be light and crispy wherever you eat it, making it easy to chew and consume.
We pursued ease of eating that does not burden you even in the morning and can be consumed without difficulty.
- Moderately sweet taste that is easy to continue
Reduced sweetness