Only Organic Brown Rice as Ingredient. Gentle Sweetness Amazake "Genmai Koji Amazake Amazake Biyori (Concentrated Type)" Made with Carefully Selected Ingredients, Newly Released
Nihonsakari Co., Ltd. will launch "Genmai Koji Amazake Amazake Biyori (Concentrated Type)", made solely from organic brown rice from Okayama Prefecture, on May 11, 2026. This product was developed in response to requests for "more carefully selected ingredients" after the "Genmai Amazake (Concentrated Type)" released on September 1, 2025, received an unexpectedly positive response for its drinkability and ease of incorporation into daily life. While maintaining the "easy-to-drink taste for everyone," it adds the peace of mind unique to organic ingredients, making it an amazake that can be easily incorporated into daily dietary habits.
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- 📰 Published: May 12, 2026 at 00:00
- 🔍 Collected: May 11, 2026 at 15:31
- 🤖 AI Analyzed: May 11, 2026 at 15:59 (27 min after Collected)
Nihonsakari Co., Ltd. (Headquarters: Nishinomiya City, Hyogo Prefecture; Representative Director and President: Taro Morimoto) will launch "Genmai Koji Amazake Amazake Biyori (Concentrated Type)", made solely from organic brown rice from Okayama Prefecture, on May 11, 2026. Following the unexpectedly positive response to "Genmai Amazake (Concentrated Type)" released on September 1, 2025, for its drinkability and ease of daily consumption, this product was developed in response to calls for "more carefully selected ingredients." While maintaining the "easy-to-drink taste for everyone," it adds the peace of mind unique to organic ingredients, making it an amazake that can be easily incorporated into daily dietary habits.
■ Supported for use in cooking as well as drinking
The currently available "Genmai Amazake" is popular not only for drinking but also for its versatility in various scenes such as cooking and confectionery making. By using it as a sugar substitute, it can add a gentle sweetness and richness while enhancing the natural flavors of ingredients, making it a popular amazake for everyday meals. Furthermore, its uses extend beyond just drinking, such as mixing it with milk or soy milk, topping yogurt, bread, or cereals, using it as a sweetener in baked goods, or as a secret ingredient in simmered dishes and teriyaki, expanding its applications beyond just drinking.
■ Strengthening commitment to ingredients by adopting organic brown rice
This product uses only brown rice that has obtained organic JAS certification and meets Okayama Prefecture's unique "Okayama Organic Pesticide-Free Agricultural Products" standards, which prohibit the use of chemical fertilizers and pesticides. By adopting brown rice produced under stricter standards than general organic cultivation, we selected ingredients to meet customer demands such as "I want to use safer ingredients for snacks I make for my children" and "I want something made with more carefully selected ingredients because my family drinks it every day."
■ Voices of producers supporting organic brown rice
■ Yamazaki Farm
"Organic and pesticide-free farming is honestly troublesome. Ordinary farmers don't choose it. But I'm passionate about rice and feel a mission to share its deliciousness with people nationwide."
■ Takeuchi Farm
"We grow our rice using only organic fertilizers, without any pesticides or chemical fertilizers, because it's for important customers, including growing children."
■ Mitsu Agri
"We grow organic rice without any chemical pesticides or chemical fertilizers. In summer, endangered storks even visit our rice paddies, indicating a rich natural environment for cultivation."
■ 99% responded "delicious" at the brewery open house tasting event
We held a tasting event for this product at the Nihonsakari Brewery Open House in February this year. In a survey conducted after the tasting, 99% of participants responded "delicious." Comments received at the venue included: "I can't believe it's made without any sugar," "It's rich and sweet," "It's incredibly delicious just mixed with coffee and milk," and "It's great to be able to easily consume brown rice." This product uses only 100% organic brown rice, without additives, preservatives, or sugar. In addition to the savory aroma and gentle sweetness unique to brown rice, it suppresses the distinctive flavor of traditional amazake, resulting in a refreshing taste that even those who dislike amazake can easily drink. At the venue, children were seen repeatedly drinking amazake mixed with milk. These results indicate that it is well-received by a wide range of age groups, not only in terms of health but also taste.
■ Product Overview
Product Name: Genmai Koji Amazake Amazake Biyori (Concentrated Type)
Volume: 300g
Selling Price: 1,598 yen (tax included)
Product Purchase Site: https://shop.nihonsakari.co.jp/shop/g/g08073-0-0/
Sales: Nihonsakari Official Online Shop
■ Nihonsakari Co., Ltd.
Founded in 1889 (Meiji 22) by young volunteers in Nishinomiya City, Hyogo Prefecture, with a desire for the development of Nishinomiya. A sake manufacturer located in "Nada Gogo," Japan's premier sake region, with sake breweries dating back to the Edo period. Began manufacturing and selling sake under the name "Nihonsakari" in 1897, and became the bottler of Imperial Household Agency's sake "Soka" in 1913. Leveraging the know-how cultivated in sake brewing, the company has expanded into cosmetics businesses such as the "Komenuka Bijin" series, as well as health foods and food businesses.
■ Supported for use in cooking as well as drinking
The currently available "Genmai Amazake" is popular not only for drinking but also for its versatility in various scenes such as cooking and confectionery making. By using it as a sugar substitute, it can add a gentle sweetness and richness while enhancing the natural flavors of ingredients, making it a popular amazake for everyday meals. Furthermore, its uses extend beyond just drinking, such as mixing it with milk or soy milk, topping yogurt, bread, or cereals, using it as a sweetener in baked goods, or as a secret ingredient in simmered dishes and teriyaki, expanding its applications beyond just drinking.
■ Strengthening commitment to ingredients by adopting organic brown rice
This product uses only brown rice that has obtained organic JAS certification and meets Okayama Prefecture's unique "Okayama Organic Pesticide-Free Agricultural Products" standards, which prohibit the use of chemical fertilizers and pesticides. By adopting brown rice produced under stricter standards than general organic cultivation, we selected ingredients to meet customer demands such as "I want to use safer ingredients for snacks I make for my children" and "I want something made with more carefully selected ingredients because my family drinks it every day."
■ Voices of producers supporting organic brown rice
■ Yamazaki Farm
"Organic and pesticide-free farming is honestly troublesome. Ordinary farmers don't choose it. But I'm passionate about rice and feel a mission to share its deliciousness with people nationwide."
■ Takeuchi Farm
"We grow our rice using only organic fertilizers, without any pesticides or chemical fertilizers, because it's for important customers, including growing children."
■ Mitsu Agri
"We grow organic rice without any chemical pesticides or chemical fertilizers. In summer, endangered storks even visit our rice paddies, indicating a rich natural environment for cultivation."
■ 99% responded "delicious" at the brewery open house tasting event
We held a tasting event for this product at the Nihonsakari Brewery Open House in February this year. In a survey conducted after the tasting, 99% of participants responded "delicious." Comments received at the venue included: "I can't believe it's made without any sugar," "It's rich and sweet," "It's incredibly delicious just mixed with coffee and milk," and "It's great to be able to easily consume brown rice." This product uses only 100% organic brown rice, without additives, preservatives, or sugar. In addition to the savory aroma and gentle sweetness unique to brown rice, it suppresses the distinctive flavor of traditional amazake, resulting in a refreshing taste that even those who dislike amazake can easily drink. At the venue, children were seen repeatedly drinking amazake mixed with milk. These results indicate that it is well-received by a wide range of age groups, not only in terms of health but also taste.
■ Product Overview
Product Name: Genmai Koji Amazake Amazake Biyori (Concentrated Type)
Volume: 300g
Selling Price: 1,598 yen (tax included)
Product Purchase Site: https://shop.nihonsakari.co.jp/shop/g/g08073-0-0/
Sales: Nihonsakari Official Online Shop
■ Nihonsakari Co., Ltd.
Founded in 1889 (Meiji 22) by young volunteers in Nishinomiya City, Hyogo Prefecture, with a desire for the development of Nishinomiya. A sake manufacturer located in "Nada Gogo," Japan's premier sake region, with sake breweries dating back to the Edo period. Began manufacturing and selling sake under the name "Nihonsakari" in 1897, and became the bottler of Imperial Household Agency's sake "Soka" in 1913. Leveraging the know-how cultivated in sake brewing, the company has expanded into cosmetics businesses such as the "Komenuka Bijin" series, as well as health foods and food businesses.