First Liquid Lipstick from "YSL LOVENUDE": New Sensation Lasting Milk Lip "YSL LOVENUDE LIP STAIN" Arrives.

Milk-to-film texture change*1 keeps lips moisturized and locks in color.

Introducing the New Sensation Lasting Milk Lip "YSL LOVENUDE LIP STAIN"

Featuring YSL's exclusive "Milk-to-Film*1 Lock Formula," only available for the new "Lasting Milk Lip."

The soft, dewy milk texture, rich in skincare benefits, transforms into a fluffy film.

It achieves both blissful comfort and overwhelming lasting power while maintaining a feeling of abundant moisture. It also locks in the beautiful finish of watercolor nude colors that create a juicy, flushed look*2 for a long time.

The new lipstick is adorned with a rose gold metallic cap and a soft-touch body linked to the texture and shades of "YSL LOVENUDE."

Retaining the common blackberry scent of "YSL LOVENUDE" that evokes subtle temptation, it feels as if your lips and heart are liberated with every application.

Uncharted beauty continues.

"YSL LOVENUDE" creates special moments for loving your true self, on your lips.

"YSL LOVENUDE LIP STAIN"

Limited nationwide release on July 10, 2026 (Fri)

Advance limited release on ZOZOCOSME on July 3, 2026 (Fri)

Advance limited release at Official Online Boutique and Omotesando Flagship Boutique on July 1, 2026 (Wed)

All 5 shades, ¥5,940 each (tax included)

https://www.yslb.jp/WW-51575YSL.html

*1 Describes the user experience *2 Within YSL. Individual results may vary.

Milk-to-Film*1 Lock Formula

"Transform" & "Lock"

The dewy milk texture, providing skincare benefits, transforms into a fluffy film, keeping lips moisturized and locking in color. From the pleasant sensation of a comfortable transformation to a sophisticated soft blur texture. Achieve flawless lips with locked-in beauty.

"Moisture" from 92% Skincare Ingredients*2

A luxurious skincare formula composed of up to 92% serum ingredients*2, including Nigella Sativa seed oil.

"Color" that Lasts

Soft-focus color that appears to gently blur the lip contour and vertical lines*3. Maintains a beautiful finish with both a moist, comfortable feel and long-lasting color.

Watercolor Nude Colors

"Stain Power" that Adheres

Milky color spreads on the lips, adheres, and stains*3. After a moment, it transforms into a sheer finish that blends with the skin.

"Juicy" Flush of Color

A sheer watercolor nude color spreads, giving a juicy flush of color. Nude colors that seem to hold a sense of exhilaration adorn the lips with a sensual expression.

*1 Describes the user experience *2 Glycerin, Butylene Glycol, Nigella Sativa Seed Oil (moisturizing ingredients), Althaea Officinalis Root Extract (skin-conditioning ingredient) *3 Makeup effect.

#44 NUDE LAVALLIERE

(☆ Star Shade)

French mode milky pink

#1

UNDRESSED PINK

(☆ Star Shade)

Sensual pink nude

#7

ILLICIT NUDE

Chic rose nude

#530

CHEEKY CHERRY

Fresh cherry red

#610

NUDE CHAMPION

Essential nude brown

[Customer Inquiries]

YVES SAINT LAURENT BEAUTÉ

Toll-free: 0120-526-333

Official Online Boutique: https://www.yslb.jp/