L'Oréal Paris Extraordinary Oil Moist Milk Wins 1st Place in LIPS Best Cosmetics 2026 First-Half New Product Award, Hair Milk Category

L'Oréal Paris, a beauty brand under Japan L'Oréal Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Jean-Pierre Chariton), the Japanese subsidiary of L'Oréal Group—the world’s largest cosmetics company headquartered in Paris—announces that its newly launched hair milk, L'Oréal Paris Extraordinary Oil Moist Milk, formulated with Water-Reservoir Ceramide*1, has won 1st place in the Hair Milk category of the LIPS Best Cosmetics 2026 First-Half New Product Award.

LIPS Best Cosmetics Award

1st Place – LIPS Best Cosmetics 2026 First-Half New Product Award, Hair Milk Category

Targeting 'Inner Dry' Hair: Deep Hydration from Within

Formulated with proprietary Water-Reservoir Ceramide*1, the product delivers lasting moisture.

L'Oréal Paris Extraordinary Oil Moist Milk was developed to address 'inner dry' hair—a condition where moisture fails to reach the hair’s core, leaving the inside dry despite surface-level care. The brand’s proprietary Water-Reservoir Ceramide* penetrates deep into the hair shaft, locking in moisture to deliver luminous, healthy-looking hair throughout the day.

Product Features

1. Targets 'Inner Dry Hair' with Water-Reservoir Ceramide*1

The proprietary Water-Reservoir Ceramide*1 penetrates deep into the hair, rapidly capturing and locking in moisture.

Provides up to 2.8x more moisture*2. Hair stays hydrated and smooth—without frizz—both in the morning and late into the afternoon.

2. Heat Protect Formula: Locks in Moisture for Up to 72 Hours*3 of Shine

A heat protect formula enriched with Flower Oil*4 shields hair from daily heat damage that accelerates inner dryness.

Smooths the hair surface, including the cuticle, to seal in applied moisture.

Keeps hair silky and shiny for up to 72 hours*3—every touch reveals soft, radiant hair.

3. Achieve the Best Hair of Your Life with L'Oréal Paris Hair Care Line

Use the Water-Reservoir Ceramide*1-infused milk to hydrate from within, then layer with the matching oil to add external shine—resulting in deeply nourished, luminous, and manageable hair.

*1 Oleamide Octadecanediol (moisturizing ingredient)

*2 Comparison before and after product application. Based on L'Oréal Paris research. Results may vary.

*3 Based on L'Oréal Paris research. Results may vary.

*4 Meadowfoam Seed Oil (moisturizing ingredient)

How To

Use milk at night + oil in the morning for enhanced smoothness

Double use at night for even more radiant hair

Product Overview

Product Name: L'Oréal Paris Extraordinary Oil Moist Milk

Price: ¥2,530 (tax included)

Capacity: 90mL

Launch Date: March 10, 2026

Available at: Amazon, Rakuten, Qoo10, @cosme shopping, and select variety and drugstores nationwide

Brand Website

https://www.lorealparisjapan.jp/extraordinary-oil/extraordinary-oil-moist-milk

About L'Oréal Paris

Originating in Paris, France, L'Oréal Paris began in 1909 with a hair color product developed by a chemist, and has grown into one of the world’s largest beauty brands. Since its inception, it has been a brand that empowers and supports all women globally. The iconic message 'you’re worth it' reflects L'Oréal Paris’ unwavering commitment to helping every woman express her beauty, embrace confidence, and live a radiant life through hair color, skincare, makeup, and hair care. The brand believes in unlocking every woman’s potential through beauty and supporting her journey toward authentic self-expression.

Additionally, to help create a society where all women can shine freely, L'Oréal Paris is actively promoting 'Stand Up,' a training program that teaches five practical steps for safely responding to or witnessing street harassment.