Prada Beauty continues to evolve its brand identity by expanding into the intersection of fashion and beauty, driven by a commitment to challenging beauty norms and opening new visions.
On July 3, 2026, the brand will launch the 'Prada Paradoxe Hand Triple Care Hand Cream,' proposing a new beauty habit of wearing the scent of Paradoxe on one's fingertips.
'Prada Paradoxe' is a fragrance representing the essence of human nature, which is constantly evolving. It embodies diversity and complexity, including contradictions, all of which represent the unique charm of 'self.' This hand cream brings the pleasure of expressing one's individuality through everyday gestures by carrying the Paradoxe fragrance on the fingertips, a part of the body with the most movement.
The Prada Paradoxe Hand Triple Care Hand Cream offers a new ritual for hand beauty. A floral-ambery scent—blending fresh neroli buds with powerful, sensual amber—gently envelops the hands, leaving a sophisticated lingering fragrance. Layering with your favorite Paradoxe fragrance products allows one to fully express their multifaceted individuality.
OLFACTIVE FAMILY: Floral Ambery NOTES: Neroli Buds, Amber Accord (Ambrofix), Serenolide™ (White Musk)
Adopting the same serum-level skincare formula as 'Prada Hand,' the lightweight essence balm absorbs instantly into the skin, providing deep hydration without a sticky feel.
The formula is enriched with high-moisturizing shea butter, iris extract for radiance, biotin to protect and maintain healthy nails, and niacinamide to provide firmness. This 'Triple Care' approach elevates hand beauty from the details, ensuring smooth, hydrated skin, healthy nails, and well-groomed cuticles.
The packaging is inspired by the iconic triangle logo shared by all Prada Paradoxe products. Its form, which fits perfectly in the hand, and portable size make it an item that elevates your mood anytime, anywhere.
Nationwide Launch: July 3, 2026 Pre-sale: June 19, 2026 (Official Online Store, Prada Beauty Tokyo)
FACT BOX
- Source: PR TIMES
- Category: New Product