shu uemura to Launch 'Unlimited Makeup Fix Mist Red' on June 1, A New Concept Mist for Color Correction and Healthy Complexion

From the Japan-originated makeup artist brand 'shu uemura' comes a new concept fix mist, 'Unlimited Makeup Fix Mist Red,' which goes beyond just keeping makeup in place to correct dullness and lead to a bright and clear skin impression.

Red that never fades, the passion that seeks individual beauty. shu uemura, which has repeatedly challenged free self-expression through unique makeup artistry, has created iconic products utilizing the power of 'red,' such as the 'Unlimited Lasting Fluid' foundation featuring red pigment.

Inheriting that continuous passion is the 'Unlimited Makeup Fix Mist Red.' With a single spray, watercolor complexion pearls are released, transforming from silent transparency to passionate red. While providing a complexion that seems to exude from within, it cancels out dullness, turning a cloudy skin impression into a bright and clear one.

The 'Smooth Reflect Complex' approaches the skin during makeup. It cares for dryness, leading to smooth, hydrated, and radiant skin. Achieves shu uemura's longest makeup keep of 28 hours. The ultra-fine mist, light as air, envelops the entire face in an ultra-thin veil. Along with a heart-filling cherry blossom scent, the excitement of freshly applied makeup lasts even beyond the night. A quick spray to finish. It is the starting signal to switch on the mind.

Product Overview ■ Product Name / Price: 'Unlimited Makeup Fix Mist Red' 100mL 4,620 yen (tax included) ■ Nationwide Release Date: June 1, 2026 (Monday) *No advance sales. ■ Pre-order Start Date: May 25, 2026 (Monday) *shu uemura stores nationwide, ZOZO COSME

Product Features shu uemura's unfading red 'Red' represents shu uemura's passion for pursuing individual beauty. The brand has created iconic products that grant flawlessly beautiful bare skin without dullness through the power of 'red', such as the 'Ultime8∞ Sublime Beauty Cleansing Oil n' formulated with deep red camellia, and the 'Unlimited Lasting Fluid' foundation featuring red pigment. Inheriting this passion, the 'Unlimited Makeup Fix Mist Red' was born, utilizing the unique science of 'red' to bring complexion and clarity to the skin.

Going beyond keeping, correcting dullness for a bright and clear skin impression. Bright and even. The ideal skin created with watercolor complexion pearls.

1. Shake, awaken, watercolor complexion pearls. Corrects impression by blowing away dullness with 'red'. Corrects 'cloudy skin' impression Corrects cloudy skin impressions caused by poor complexion or powdery foundations from both the aspects of <complexion-enhancing color> and <pearl texture>. For bright and clear skin.

2. shu uemura's longest 28-hour keep. Instant adhesion, zero-gravity veil. Air-like lightness achieved with an ultra-fine mist. The 40μm ultra-fine mist spreads thinly and evenly, integrating the skin and makeup to achieve shu uemura's longest 28-hour keep. Maintains the beautiful makeup applied in the morning for a new dimension of finish that requires no touch-ups.

3. Smooth care x moisturizing care 'Smooth Reflect Complex' The Smooth Reflect Complex gently cares for dead skin cells while leading to radiant, hydrated skin. ■ AHA/PHA Gentle exfoliation for smooth skin without unevenness. Reduces dullness and evenly reflects light for a bright, translucent finish. ■ Niacinamide Niacinamide supports barrier function and retains moisture. Sustains a fresh, hydrated finish without dryness.

The popular foundation brush is also released in a limited 'red' color. A delicate brush with a high-density, vertical surface structure applies foundation thinly and naturally. A quick stroke with the large petal-shaped brush speeds up the process even in small details. Accurately fits unevenness such as pores, leading to smooth skin full of clarity.

Product Overview ■ Product Name / Price: 'Petal 55 Foundation Brush (Limited Color)' Limited Quantity, 6,930 yen (tax included) ■ Nationwide Release Date: June 1, 2026 (Friday)

About shu uemura Born in 1967, a makeup artist brand from Japan. Brand founder Shu Uemura was an innovator who first elevated beauty from both makeup and skincare, based on the idea that 'beautiful makeup begins with beautiful bare skin.' Today, it continues to inherit that DNA and propose 'individual beauty' through a comprehensive approach to shapes, methods, and styles of beauty.