Maison Margiela Fragrances to Launch New "Chasing Sunsets" on May 21, 2026 (Thursday), Recreating the Scent of a Tropical Paradise Bathed in Sunset
Maison Margiela Fragrances will launch "Chasing Sunsets" on May 21, 2026, a new fragrance inspired by the sunset over Ipanema Beach, Brazil. It captures the sweet escape of chasing the last glow of the sun, embodying the brand's philosophy of deconstruction and the desire for freedom.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:32
- 🤖 AI Analyzed: April 30, 2026 at 13:49 (2h 17m after Collected)
Maison Margiela Fragrances will launch its new product, "Chasing Sunsets," on Thursday, May 21, 2026.
Ipanema Beach in Brazil, bathed in the orange glow of dusk. The pleasant rhythm of music, enveloped by the warmth of vibrantly blooming flowers. The dazzling shoreline, chasing the setting sun. Recreating a moment of sweet escape immersed in the last glow.
Free your mind, escape from the everyday. On Ipanema Beach in Brazil, bathed in the orange hues of the setting sun, people once sought "liberation" from an oppressive society, surrendering to the cheerful melodies of bossa nova. In today's hurried world, overflowing with information and endless exposure to social media, there is a renewed desire for a "mental escape" from the constant confines of society. Relive the yearning for freedom unleashed in 1965.
"Chasing Sunsets" is a woody fruity fragrance that gently awakens the extraordinary guided by Ipanema Beach. It combines the sweet, juicy mango and fresh, radiant cardamom, evoking the gentle sea breeze and warm air on the skin, with an enchanting tuberose accord and sandalwood that illuminate the moment of basking in the afterglow of a summer evening. With a creamy, enveloping texture, it depicts the lingering impression of an intoxicating tropical sunset, its warmth and softness.
The warm golden glow of the sunset, melting into sun-kissed skin as one eagerly chases the setting sun, evokes a timeless, universal desire for freedom.
This longed-for mental escape embodies deconstruction, one of Maison Margiela's philosophies. It is about breaking free from societal frameworks and returning to one's true self. This fragrance, which captures Maison Margiela's stance of dismantling restrictive structures and focusing on the essence, truly embodies the characteristics of Maison Margiela.
"Replica Eau de Toilette Chasing Sunsets" will be released on Thursday, May 21, 2026.
Chasing Sunsets
Memory: Ipanema (Brazil), 1965
'The scent of a tropical paradise bathed in the sunset'
---
Ipanema Beach in Brazil, bathed in the orange glow of dusk. The pleasant rhythm of music, enveloped by the warmth of vibrantly blooming flowers. The dazzling shoreline, chasing the setting sun. Recreating a moment of sweet escape immersed in the last glow.
[Woody Fruity]
Top Notes: Mango Accord, Guatemalan Cardamom Heart
Middle Notes: Tuberose Accord
Base Notes: New Caledonian Sandalwood Heart, Vanilla Accord, Crystal Moss
Product Overview
New release on Thursday, May 21, 2026
Pre-release: Thursday, May 14, 2026
Maison Margiela Fragrances Stores (Omotesando, Cat Street) / ZOZOCOSME
Replica Eau de Toilette Chasing Sunsets
10mL 5,500 yen
30mL 12,210 yen
100mL 24,970 yen
Fragrance duration: 3-4 hours
*All prices include tax, manufacturer's suggested retail price
About Maison Margiela Fragrances
Maison Margiela is a fashion brand founded in Paris in 1988 by Belgian designer Martin Margiela. Based on the philosophy of being "unconventional," the brand's creations are imbued with an original spirit that views fashion as an artistic expression.
Since January 2025, Glenn Martens has served as Creative Director. The Maison continues to evolve, pursuing uncompromising creativity, with authenticity, anonymity, and re-conception as its core values. The Maison's creativity spans a wide range, from haute couture "Artisanal" to women's and men's prêt-à-porter, leather goods, shoes, and fragrances.
Replica Eau de Toilette Lazy Sunday Morning
Replica Eau de Toilette Up At Dawn
Replica Eau de Parfum Dancing On The Moon
Ipanema Beach in Brazil, bathed in the orange glow of dusk. The pleasant rhythm of music, enveloped by the warmth of vibrantly blooming flowers. The dazzling shoreline, chasing the setting sun. Recreating a moment of sweet escape immersed in the last glow.
Free your mind, escape from the everyday. On Ipanema Beach in Brazil, bathed in the orange hues of the setting sun, people once sought "liberation" from an oppressive society, surrendering to the cheerful melodies of bossa nova. In today's hurried world, overflowing with information and endless exposure to social media, there is a renewed desire for a "mental escape" from the constant confines of society. Relive the yearning for freedom unleashed in 1965.
"Chasing Sunsets" is a woody fruity fragrance that gently awakens the extraordinary guided by Ipanema Beach. It combines the sweet, juicy mango and fresh, radiant cardamom, evoking the gentle sea breeze and warm air on the skin, with an enchanting tuberose accord and sandalwood that illuminate the moment of basking in the afterglow of a summer evening. With a creamy, enveloping texture, it depicts the lingering impression of an intoxicating tropical sunset, its warmth and softness.
The warm golden glow of the sunset, melting into sun-kissed skin as one eagerly chases the setting sun, evokes a timeless, universal desire for freedom.
This longed-for mental escape embodies deconstruction, one of Maison Margiela's philosophies. It is about breaking free from societal frameworks and returning to one's true self. This fragrance, which captures Maison Margiela's stance of dismantling restrictive structures and focusing on the essence, truly embodies the characteristics of Maison Margiela.
"Replica Eau de Toilette Chasing Sunsets" will be released on Thursday, May 21, 2026.
Chasing Sunsets
Memory: Ipanema (Brazil), 1965
'The scent of a tropical paradise bathed in the sunset'
---
Ipanema Beach in Brazil, bathed in the orange glow of dusk. The pleasant rhythm of music, enveloped by the warmth of vibrantly blooming flowers. The dazzling shoreline, chasing the setting sun. Recreating a moment of sweet escape immersed in the last glow.
[Woody Fruity]
Top Notes: Mango Accord, Guatemalan Cardamom Heart
Middle Notes: Tuberose Accord
Base Notes: New Caledonian Sandalwood Heart, Vanilla Accord, Crystal Moss
Product Overview
New release on Thursday, May 21, 2026
Pre-release: Thursday, May 14, 2026
Maison Margiela Fragrances Stores (Omotesando, Cat Street) / ZOZOCOSME
Replica Eau de Toilette Chasing Sunsets
10mL 5,500 yen
30mL 12,210 yen
100mL 24,970 yen
Fragrance duration: 3-4 hours
*All prices include tax, manufacturer's suggested retail price
About Maison Margiela Fragrances
Maison Margiela is a fashion brand founded in Paris in 1988 by Belgian designer Martin Margiela. Based on the philosophy of being "unconventional," the brand's creations are imbued with an original spirit that views fashion as an artistic expression.
Since January 2025, Glenn Martens has served as Creative Director. The Maison continues to evolve, pursuing uncompromising creativity, with authenticity, anonymity, and re-conception as its core values. The Maison's creativity spans a wide range, from haute couture "Artisanal" to women's and men's prêt-à-porter, leather goods, shoes, and fragrances.
Replica Eau de Toilette Lazy Sunday Morning
Replica Eau de Toilette Up At Dawn
Replica Eau de Parfum Dancing On The Moon