Armani Beauty Launches New "Prisma Flash Lip Balm" - Achieving Pearl-like Translucent Radiance and Beautiful Color Development

Armani Beauty introduces the new "Prisma Flash Lip Balm." This innovative*1 lip balm instantly delivers a lustrous, pearl-like glow, vibrant yet translucent color, and lip care in a single application. Available in a total of 10 shades that enhance individual skin tones, including nude browns, pinks, reds, and the pH-reactive "#01 Rose Flash," it will be released on Friday, May 8, 2026. Instantly Radiant Mirror Pearls The "Prisma Flash Lip Balm," featuring Prismalight Technology, is formulated with nano-pearls that react to light. These pearls refract light, instantly amplifying radiance. A single swipe achieves a lustrous glow, adorning every moment with dazzling, glamorous lips. Balance of Color Development and Translucency Available in a total of 10 color variations that offer high color payoff while maintaining a lustrous and translucent finish. After 10 years of research, Armani Beauty developed its unique pigments. Surpassing conventional formulations*1, it achieves high color development accompanied by translucency and radiance. Furthermore, mineral pigments allow for adjustable coverage. The "Prisma Flash Lip Balm" delivers color in one application, and layering allows for a more vibrant and buildable finish. The pH-reactive "#01 Rose Flash" instantly changes in response to the user's skin pH, transforming into a unique rose pink color for each individual. Formulated with Care Ingredients Skincare ingredients*3, accounting for 63% of the formula, including squalane, shea butter, jojoba oil, and blueberry oil*2, provide long-lasting*4 moisturizing effects to the lips. A blend of multiple butters*5 creates a lip balm with a soft texture and fresh luster, making it comfortable to apply. [Product Name] Prisma Flash Lip Balm [Color Range] All 10 colors (#01, #12, #20, #32, #33, #40, #41, #42, #43, #44) [Price] 6,050 yen each (tax included) *Displayed price is the suggested retail price. [Release Date] Friday, May 8, 2026 All 10 Flash Pearl Shine Colors One swipe instantly leads to pearl-like radiant lips. Available in a rich lineup of 10 colors that offer high color payoff with translucency. #01 Rose Flash (pH-reactive type) #12 Maple Flash #20 Solar Flash #32 Sugar Flash #33 Sorbet Flash #40 Raspberry Flash #41 Scarlet Flash #42 Crimson Flash #43 Petal Flash #44 Heat Flash Features and Packaging Design 63% Skincare Ingredients*3 for Long-lasting Hydration Skincare ingredients*3, accounting for 63% of the formula, including squalane, shea butter, jojoba oil, and blueberry oil*2, provide long-lasting*4 moisturizing effects to the lips. Luxurious Scent Inspired by the Mediterranean True to Armani style, a luxurious scent is woven from the intertwining of floral osmanthus, reminiscent of the Mediterranean, and enchanting, pearl-like fig milk. Couture-inspired Luxurious Packaging It comes in luxurious aluminum packaging with white gold details and the Armani logo engraved, exuding a couture feel. Campaign Featuring Sydney Sweeney, Full of Pearl-like Radiance The campaign, featuring actress Sydney Sweeney, Global Makeup Ambassador for Giorgio Armani, expresses the pearl-like radiance and elegance of the "Prisma Flash Lip Balm." It radiates a glamorous yet subtly sophisticated charm. Sydney Sweeney's Used Items FACE: Luminous Silk Hydrating Primer Luminous Silk Foundation #4 Luminous Silk Concealer #2 LIPS: Prisma Flash Lip Balm #01 Rose Flash "Prisma" Series Oil-in-gloss that emits a mirror-like shine "Prisma Glass" All 9 colors / 6,600 yen (tax included) Plumper*6 that leads to voluminous lips with icy hydration "Prisma Glass Icy Plumper" All 5 colors / 6,600 yen (tax included) *1 In Armani Beauty *2 Squalane, Shea Butter, Jojoba Oil, Bilberry Seed Oil: All moisturizing ingredients *3 Moisturizing ingredients *4 According to Armani research. Individual results may vary. *5 Shea butter, Jojoba butter, etc.