Shu Uemura Returns to Omotesando, Its Birthplace: A New Hub for Beauty, 'Shu Uemura Omotesando Hills Main Store shu:ARTstage,' Dedicated to the Pursuit of Individual Beauty, Opens on Friday, June 19, 2026
Shu Uemura, a Japanese makeup artist brand, will open its new flagship store, 'Shu Uemura Omotesando Hills Main Store shu:ARTstage,' on June 19, 2026, in Omotesando, its birthplace. This new store re-establishes the beauty boutique that revolutionized makeup concepts in the area in 1983, offering a beauty experience that brings out individual uniqueness.
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Shu Uemura, a Japanese makeup artist brand, will open "Shu Uemura Omotesando Hills Main Store shu:ARTstage" on Friday, June 19, 2026.
In 1983, in Omotesando, Shu Uemura created a new landscape in this city. It was the birth of a beauty boutique that changed the concept of makeup.
What is now commonplace—a style where you can see inside the store from the outside and freely pick up and try various colorful items—was revolutionary at the time. Opening the doors of an atelier where colors were arranged like an art supply store, it created a place where everyone could encounter beauty.
This was groundbreaking in the cosmetics industry of the past, yet it gently blended with the calm and dignity of Omotesando, which was quiet at the time.
Driven by an artist's pride and the pursuit of an ideal form, Shu Uemura spent about 10 years paying empty rent, aiming not just to catch the eye, but to create a place that resonated with the atmosphere of the city and brought out the individuality of each person.
The free creativity and philosophy of beauty nurtured with this city. That legacy is now passed on to a new stage.
On Friday, June 19, 2026, a new Shu Uemura beauty boutique, "Shu Uemura Omotesando Hills Main Store shu:ARTstage," will be born in Omotesando, where the brand's DNA breathes.
Carefully selected materials, uncompromising craftsmanship, and an endless passion for beauty. In a space colored with "red," symbolizing that passion, it's a time to discover each person's beauty through delicate colors, refined textures, and the artist's exceptional techniques.
New personalized services and the refined techniques of artists merge, enveloped in heartfelt hospitality, offering a beauty experience to be enjoyed with all five senses.
Unleash your unique radiance at "Shu Uemura Omotesando Hills Main Store shu:ARTstage."
Shu Uemura Omotesando Hills Main Store shu:ARTstage Overview
Shu Uemura Omotesando Hills Main Store shu:ARTstage
Opening: Friday, June 19, 2026
Location: Omotesando Hills West Building 1F, 4-12-10 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6427-2581
Business Hours: 11:00-20:00 (Irregular holidays)
*Phone line will be active from the opening date.
*For inquiries regarding the opening of "Shu Uemura Omotesando Hills Main Store shu:ARTstage," please contact the customer support below.
Shu Uemura Customer Support Phone Number: 0120-694-666
■ About Shu Uemura
Shu Uemura, a Japanese makeup artist brand, was founded in 1967.
The brand's founder, Shu Uemura, was a reformer who, based on the idea that "beautiful makeup begins with beautiful skin," was the first to elevate beauty from both makeup and skincare. Today, inheriting that DNA, the brand continues to propose "individual beauty" through a comprehensive approach to the form, method, and style of beauty. It operates primarily in department stores nationwide, including its Omotesando flagship store "Shu Tokyo Makeup Box."
website: https://www.shuuemura.jp/ X: @shuuemurajp Instagram: @shuuemura
Keywords:
Shu Uemura, a Japanese makeup artist brand, will open "Shu Uemura Omotesando Hills Main Store shu:ARTstage" on Friday, June 19, 2026.
In 1983, in Omotesando, Shu Uemura created a new landscape in this city. It was the birth of a beauty boutique that changed the concept of makeup.
What is now commonplace—a style where you can see inside the store from the outside and freely pick up and try various colorful items—was revolutionary at the time. Opening the doors of an atelier where colors were arranged like an art supply store, it created a place where everyone could encounter beauty.
This was groundbreaking in the cosmetics industry of the past, yet it gently blended with the calm and dignity of Omotesando, which was quiet at the time.
Driven by an artist's pride and the pursuit of an ideal form, Shu Uemura spent about 10 years paying empty rent, aiming not just to catch the eye, but to create a place that resonated with the atmosphere of the city and brought out the individuality of each person.
The free creativity and philosophy of beauty nurtured with this city. That legacy is now passed on to a new stage.
On Friday, June 19, 2026, a new Shu Uemura beauty boutique, "Shu Uemura Omotesando Hills Main Store shu:ARTstage," will be born in Omotesando, where the brand's DNA breathes.
Carefully selected materials, uncompromising craftsmanship, and an endless passion for beauty. In a space colored with "red," symbolizing that passion, it's a time to discover each person's beauty through delicate colors, refined textures, and the artist's exceptional techniques.
New personalized services and the refined techniques of artists merge, enveloped in heartfelt hospitality, offering a beauty experience to be enjoyed with all five senses.
Unleash your unique radiance at "Shu Uemura Omotesando Hills Main Store shu:ARTstage."
Shu Uemura Omotesando Hills Main Store shu:ARTstage Overview
Shu Uemura Omotesando Hills Main Store shu:ARTstage
Opening: Friday, June 19, 2026
Location: Omotesando Hills West Building 1F, 4-12-10 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6427-2581
Business Hours: 11:00-20:00 (Irregular holidays)
*Phone line will be active from the opening date.
*For inquiries regarding the opening of "Shu Uemura Omotesando Hills Main Store shu:ARTstage," please contact the customer support below.
Shu Uemura Customer Support Phone Number: 0120-694-666
■ About Shu Uemura
Shu Uemura, a Japanese makeup artist brand, was founded in 1967.
The brand's founder, Shu Uemura, was a reformer who, based on the idea that "beautiful makeup begins with beautiful skin," was the first to elevate beauty from both makeup and skincare. Today, inheriting that DNA, the brand continues to propose "individual beauty" through a comprehensive approach to the form, method, and style of beauty. It operates primarily in department stores nationwide, including its Omotesando flagship store "Shu Tokyo Makeup Box."
website: https://www.shuuemura.jp/ X: @shuuemurajp Instagram: @shuuemura
Keywords: