Maybelline New York Introduces New Mascara: 'Maybelline Body Mascara' for 16-Hour Curl and Dense Lashes, Launching June 8
Maybelline New York will release its new 'Body Mascara' designed for Asian eyes, featuring a 16-hour curl-lock formula and a specialized brush for a dense yet natural silhouette.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 00:02 (5h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 02:45 (2h 42m after Collected)
L'Oréal Japan's makeup brand 'MAYBELLINE NEW YORK' will pre-launch its new 'Maybelline Body Mascara' on June 8, 2026, at Matsumotokiyoshi Group, Cocokara Fine Group, Don Quijote, and Uny, with a nationwide rollout starting June 20.
## Product Background
In the conventional mascara market, products pursuing single functions like 'long' or 'volume' were mainstream. However, modern eye makeup trends have shifted toward the 'finish' or the overall look one wants to achieve. Current trends favor well-separated lashes, but users often feel a lack of presence or find that seeking volume leads to clumps. 'Body Mascara' was born to address these needs. Maybelline New York thoroughly researched Asian lash growth and eye shapes. The newly developed brush, precisely calculated for Japanese eye shapes, catches lashes from the root to create a dense presence that naturally tapers toward the tips, providing a striking look in a single stroke. Furthermore, it employs a 'Curl Lock Formula' that fixes curls for 16 hours, maintaining a natural, bouncy curl all day long.
## Fit & Catch Brush
Equipped with an ideal brush reached after thorough research on Japanese eyelashes. It catches 100% of even the finest lashes that are often missed, creating a sophisticated silhouette that is thick at the base and fine toward the tips, making each lash stand out further.
## 16H Eyelash-Perm Level Curl Lock Formula
The thin coating tapers toward the tips, making it resistant to falling under the weight of the mascara liquid.
## Waterproof
The bouncy curl stays all day, even through crying or rubbing, until the moment you remove your makeup.
## Product Summary
Product Name: Maybelline Body Mascara
Price: 1,859 yen (tax included) Suggested retail price
Release Date: Pre-launch June 8, 2026; Nationwide launch June 20, 2026
Color: 01 Black
## About MAYBELLINE NEW YORK
Part of the L'Oréal Group, Maybelline is the world's No. 1 cosmetic brand available in over 120 countries. Born in NY in 1914, it offers makeup that allows individuals to express themselves freely with New York style and playfulness. The brand also runs 'Brave Together,' a global program supporting those with anxiety and depression.
## Product Background
In the conventional mascara market, products pursuing single functions like 'long' or 'volume' were mainstream. However, modern eye makeup trends have shifted toward the 'finish' or the overall look one wants to achieve. Current trends favor well-separated lashes, but users often feel a lack of presence or find that seeking volume leads to clumps. 'Body Mascara' was born to address these needs. Maybelline New York thoroughly researched Asian lash growth and eye shapes. The newly developed brush, precisely calculated for Japanese eye shapes, catches lashes from the root to create a dense presence that naturally tapers toward the tips, providing a striking look in a single stroke. Furthermore, it employs a 'Curl Lock Formula' that fixes curls for 16 hours, maintaining a natural, bouncy curl all day long.
## Fit & Catch Brush
Equipped with an ideal brush reached after thorough research on Japanese eyelashes. It catches 100% of even the finest lashes that are often missed, creating a sophisticated silhouette that is thick at the base and fine toward the tips, making each lash stand out further.
## 16H Eyelash-Perm Level Curl Lock Formula
The thin coating tapers toward the tips, making it resistant to falling under the weight of the mascara liquid.
## Waterproof
The bouncy curl stays all day, even through crying or rubbing, until the moment you remove your makeup.
## Product Summary
Product Name: Maybelline Body Mascara
Price: 1,859 yen (tax included) Suggested retail price
Release Date: Pre-launch June 8, 2026; Nationwide launch June 20, 2026
Color: 01 Black
## About MAYBELLINE NEW YORK
Part of the L'Oréal Group, Maybelline is the world's No. 1 cosmetic brand available in over 120 countries. Born in NY in 1914, it offers makeup that allows individuals to express themselves freely with New York style and playfulness. The brand also runs 'Brave Together,' a global program supporting those with anxiety and depression.