Maison Margiela Fragrances Launches Ultra-Premium Collection 'Scentorium' Event in Tokyo
Maison Margiela Fragrances held a launch event at Maison Margiela Tokyo for its new ultra-premium collection 'Scentorium,' set for release on April 24, 2026. Approximately 120 guests, including Kozue Akimoto and Dori Sakurada, experienced the 'Haute Couture' fragrances themed around human emotions and the brand's philosophy of deconstruction.
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- 📰 Published: April 23, 2026 at 03:10
- 🔍 Collected: April 23, 2026 at 00:02
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Maison Margiela Fragrances held a launch event for its ultra-premium collection, "Scentorium," which will be pre-released on Friday, April 24, 2026.
Kozue Akimoto, emma, Sho Kasamatsu, Dori Sakurada, Karen Fujii, and about 120 other guests (names listed in Japanese alphabetical order) attended the event. They were among the first to experience the "Haute Couture" fragrance collection, which elevates radical emotions faced in life into scents.
Guests enjoyed various contents themed around "the duality lurking inside humans that becomes apparent by once deconstructing carefully selected simple ingredients and meticulously reconstructing them." They also experienced the brand's signature mechanism of "deconstruction and reconstruction" through scents.
■ Comments from guests who experienced the "Scentorium Collection"
Kozue Akimoto
Favorite scent: Chapter 6 – Fit of Folly
Comment:
"The Scentorium collection likens fragrance to life, and I received a luxurious impression worthy of the name 'Haute Couture' of scents. Along with the fragrance, various emotions from my life, such as 'hope' and 'resolve,' were revived, and my heart was moved. Not only the scents but also the spaces tailored to each theme were expressed in a Maison Margiela-like way, making it a very luxurious experience. I have always loved and will always love the craftsmanship of Maison Margiela, which always gives me new shocks."
emma
Favorite scent: Chapter 2 – Silent Fury
Comment:
"Since these fragrances were created with the same philosophy as Maison Margiela's Artisanal line, and I am personally a fan of Artisanal, I was really looking forward to the theme of this fragrance collection. Born through the process of 'deconstruction and reconstruction,' they are stripped down and simple, yet they have their own quirks and are completed by wearing them. I felt they were truly Maison Margiela-like fragrances.
At the event, I was able to taste the world of Maison Margiela and experience the newly born fragrances through installations, which was a very valuable time. Also, by actually experiencing the story behind each perfume, I feel a deeper attachment to them, and I'm looking forward to wearing them every day.
To be honest, it's hard to pick a favorite among the six scents, but I really liked the scent of Chapter 2, Silent Fury, this time. It's a woody and smoky fragrance. It's noble and makes me feel naturally confident when I wear it."
Sho Kasamatsu
Favorite scent: Chapter 3 – Anguish and Awe
Comment:
"The Scentorium collection was interesting because expressing delicate links between scent and emotion is closely related to my own work. I thought each item was elegant and possessed a story that went beyond the framework of perfume. The event was luxurious—not just the scents, but the music, art, and the space created based on them were like a museum or a theme park. It felt like a waste to have it as a one-day event."
Dori Sakurada
Favorite scent: Chapter 4 – Tender Defiance / Chapter 2 – Silent Fury
Comment:
"I found the concept of the Scentorium collection to be truly wonderful. Usually, when I choose a scent, I rely on my senses and smell to pick something I purely like, but this time, each one has a solid narrative. Since I value words very much, the experience of choosing a scent along with words like 'hope, anger, awe, resolve, bliss, ecstasy' that match my feelings at the time was very impressive. When I first heard there were six chapters, I imagined they might be somewhat unified, but in reality, each felt as if it were in a completely different place, like a collection of emotions from distant locations. Looking back on my life, the moments when my emotions moved greatly were never in the same place. That's why these six scents stand out with their individuality and seemed to represent life itself."
Kozue Akimoto, emma, Sho Kasamatsu, Dori Sakurada, Karen Fujii, and about 120 other guests (names listed in Japanese alphabetical order) attended the event. They were among the first to experience the "Haute Couture" fragrance collection, which elevates radical emotions faced in life into scents.
Guests enjoyed various contents themed around "the duality lurking inside humans that becomes apparent by once deconstructing carefully selected simple ingredients and meticulously reconstructing them." They also experienced the brand's signature mechanism of "deconstruction and reconstruction" through scents.
■ Comments from guests who experienced the "Scentorium Collection"
Kozue Akimoto
Favorite scent: Chapter 6 – Fit of Folly
Comment:
"The Scentorium collection likens fragrance to life, and I received a luxurious impression worthy of the name 'Haute Couture' of scents. Along with the fragrance, various emotions from my life, such as 'hope' and 'resolve,' were revived, and my heart was moved. Not only the scents but also the spaces tailored to each theme were expressed in a Maison Margiela-like way, making it a very luxurious experience. I have always loved and will always love the craftsmanship of Maison Margiela, which always gives me new shocks."
emma
Favorite scent: Chapter 2 – Silent Fury
Comment:
"Since these fragrances were created with the same philosophy as Maison Margiela's Artisanal line, and I am personally a fan of Artisanal, I was really looking forward to the theme of this fragrance collection. Born through the process of 'deconstruction and reconstruction,' they are stripped down and simple, yet they have their own quirks and are completed by wearing them. I felt they were truly Maison Margiela-like fragrances.
At the event, I was able to taste the world of Maison Margiela and experience the newly born fragrances through installations, which was a very valuable time. Also, by actually experiencing the story behind each perfume, I feel a deeper attachment to them, and I'm looking forward to wearing them every day.
To be honest, it's hard to pick a favorite among the six scents, but I really liked the scent of Chapter 2, Silent Fury, this time. It's a woody and smoky fragrance. It's noble and makes me feel naturally confident when I wear it."
Sho Kasamatsu
Favorite scent: Chapter 3 – Anguish and Awe
Comment:
"The Scentorium collection was interesting because expressing delicate links between scent and emotion is closely related to my own work. I thought each item was elegant and possessed a story that went beyond the framework of perfume. The event was luxurious—not just the scents, but the music, art, and the space created based on them were like a museum or a theme park. It felt like a waste to have it as a one-day event."
Dori Sakurada
Favorite scent: Chapter 4 – Tender Defiance / Chapter 2 – Silent Fury
Comment:
"I found the concept of the Scentorium collection to be truly wonderful. Usually, when I choose a scent, I rely on my senses and smell to pick something I purely like, but this time, each one has a solid narrative. Since I value words very much, the experience of choosing a scent along with words like 'hope, anger, awe, resolve, bliss, ecstasy' that match my feelings at the time was very impressive. When I first heard there were six chapters, I imagined they might be somewhat unified, but in reality, each felt as if it were in a completely different place, like a collection of emotions from distant locations. Looking back on my life, the moments when my emotions moved greatly were never in the same place. That's why these six scents stand out with their individuality and seemed to represent life itself."