On Tuesday, April 7, 2026, Lancôme, the luxury cosmetics brand of the world's largest cosmetics company L'Oréal Group, announced the appointment of actor Akari Takaishi as the new Lancôme Japan Ambassador and held a press conference to celebrate this occasion.

Akari Takaishi, the newly appointed Lancôme Japan Ambassador, took the stage at the venue for a talk session.

### Press Conference Report

Ryoosuke Mochizuki, Vice President of the Lancôme Business Unit, L'Oréal Luxe Division, Nihon L'Oréal, explained the reason for this appointment: "Lancôme's philosophy of 'Fearless Optimism' – the courage to move forward – signifies a powerful 'choice' to take a step forward with one's own will. We are delighted to welcome Akari Takaishi as a partner to communicate this vision together. With her overwhelming expressive power and her fearless approach to challenging new roles and genres, which continues to captivate many people, we aim to deliver 'empowerment' to the Japanese public, enabling everyone to move forward authentically."

Upon hearing this, Akari Takaishi, the new Lancôme Japan Ambassador, commented, "Lancôme is a brand with a long history, so I was surprised whether I could fulfill this role, but now that I have been chosen, I want to do my very best." Mochizuki then presented her with a bouquet to celebrate her appointment.

In the subsequent talk session, inspired by Lancôme's philosophy of 'Courage to Move Forward,' Takaishi presented her ideal image of a woman with the flipboard: "A woman with credibility." During the keyword talk, she touched upon the keyword "Individuality," stating, "To properly separate myself from my roles, I believe it's important to know what I like, what relaxes me, and my true self."

Finally, she expressed her future aspirations: "Lancôme's philosophy of 'Courage to Move Forward' is a phrase that encourages me. Just as the phrase suggests, I want to become a person who embodies that by looking straight ahead and sincerely engaging with my work and the people I meet."

### <Talk Session>

Q1: After hearing the reasons for your appointment as ambassador, how do you feel?

A: "Lancôme is a brand with a 90-year history, so I was very surprised whether I could fulfill this role, but I was truly happy. Now that I have been chosen, I want to do my very best to be a good fit for the brand. I look forward to working with you."

Q2: What is your favorite Lancôme item?

A: "Absolu The UV Cream." "This is an indispensable item for me in my daily life. It protects me thoroughly from the sun while offering a fresh, serum-like texture, which I love."

Q3: Next, please tell us about your favorite skincare item.

A: "My favorite is Lancôme's signature product, 'Génifique Ultimate Serum.' I love it because I can feel the moisture penetrating as soon as I apply it."

Q4: Lancôme advocates the philosophy of 'Courage to Move Forward.' Please present your ideal image of a woman on the flipboard and explain why.

A: "A woman with credibility." "I want to become someone with credibility, someone whose learning and experiences shine through. While refining my inner and outer self, I will work hard to become a person who possesses the credibility of being a Lancôme ambassador."

Q5: April marks the start of new lives for many, such as entering school or starting new jobs. What new challenges do you want to take on, or are you currently taking on?

A: "My morning drama, which involved a long filming period, has concluded, and my new life has begun. After facing one role for a year, I now want to challenge myself with various roles. I am still exploring what kind of roles I want to play next, but after having played period dramas set in the Meiji era for a long time, I find acting in modern dramas while wearing Western clothes to be refreshing. I am looking forward to starting my next project in a new environment, including how I spend my time during filming."

Q6: You played the lead role in the NHK morning drama. You must often start your activities early in the morning for filming. In your busy daily life, could you tell us about your 'recent morning routine'?

A: "I've started drinking enzyme drinks. Drinking one in the morning makes me feel very refreshed and healthy. I drank one today as well, and it feels like I'm starting the day off right."

Q7: We have prepared a talk session where you will choose a rose associated with a keyword. Please select one keyword and tell us about it.

A: Keyword ① "Individuality" "To properly separate myself from my roles, I believe it's important to know what I like, what relaxes me, and my true self. Taking care of my bare skin also leads to individuality."

Keyword ② "Lucky Charm" "The sense of security that I am investing in myself, even when I'm busy, is perhaps a kind of lucky charm. Especially when busy, skin tends to get unsettled, so Lancôme products are a great help. Daily skincare, exercise, and diet are indispensable to me."

Q8: Finally, please share your aspirations upon being appointed as the Japan Ambassador.

A: "Lancôme's philosophy of 'Courage to Move Forward' is a phrase that encourages me. As Lancôme's ambassador, I want to embody that philosophy by looking straight ahead and sincerely engaging with my work and the people I meet. I look forward to this journey."

### Product Information

**Absolu The UV Cream** SPF50+ / PA++++ (Sunscreen/UV Base) 30mL ¥9,900 (tax included) 50mL ¥14,960 (tax included)

Innovative day cream that goes beyond UV care, nurturing the skin with every application. Cell*¹ protection.

**Génifique Ultimate Serum** (Essence) 30mL ¥12,430 (tax included) 50mL ¥18,700 (tax included) 50mL Refill ¥15,950 (tax included)

Beyond fermentation. The single answer*². Unleash your own power and achieve new levels of dewy radiance.

*¹ Stratum corneum cells *² Within Lancôme

### Akari Takaishi's Profile

Born in 2002, from Miyazaki Prefecture. Began her acting career in earnest in 2019. Received the 15th TAMA Film Award for Best New Actress in 2023 and the 50th Elan d'Or Award in 2026.

Recent works include the Sunday drama 'Sensei no Sensei', 'Apollo no Uta' (co-starring), films 'Isho, Kokai.', 'Ghost Killer' (lead), 'Natsu no Suna no Ue', 'Magical Girl', and Netflix's 'Glass Heart'.

She played the heroine in the NHK morning drama 'Babake'.

### Commemorative Exhibition for Appointment

From April 8 (Wed) to April 14 (Tue), a limited-time event "Lancôme Gold UV EVENT" will be held.

To commemorate Akari Takaishi's appointment as Lancôme Japan Ambassador, a signed 'Absolu The UV Cream' will be specially exhibited.

[Link to event details]

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**■About LANCÔME**

Lancôme is one of the brands under Nihon L'Oréal K.K. (Headquarters: Shinjuku-ku, Tokyo, President: Jean-Pierre Charriton), the Japanese subsidiary of L'Oréal Group (Headquarters: Paris), the world's largest cosmetics company, and is the world's number one luxury cosmetics brand.

Founded in 1935 by the visionary pioneer Armand Petitjean with the aim of spreading the spirit and taste of French elegance worldwide, Lancôme quickly grew into a brand embodying the quintessence of beauty. Through pioneering advancements in skincare, makeup, and fragrance, Lancôme has consistently redefined beauty. At the heart of its brand philosophy is 'Fearless Optimism' – believing in the future and paving one's own path. Its history is one of relentless pursuit of beauty and innovation in shaping the future, with a mission to empower the lives of every woman, enabling women worldwide to confidently love and share their beauty and strength.

Lancôme operates in 135 countries, with approximately 20,000 beauty advisors in stores worldwide delivering sophisticated service and iconic products. By seamlessly blending scientific expertise with the desires that fulfill women's needs, Lancôme continues to create unique innovations where skincare, makeup, and fragrance complement each other. Lancôme supports all women in shining with confidence and paving the way to a happier future.

◆Official Website: https://www.lancome.jp

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  • Source: PR TIMES
  • Category: News