Luxury Guests Including Shuzo Ohira and Emi Suzuki Attend YSL's New 'Love Nude' Lipstick Pop-up Event 'YSL LOVENUDE HOTEL TOKYO'

YSL BEAUTY will hold a limited-time pop-up event, 'YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN,' from April 3 (Fri) to April 5 (Sun), 2026, to celebrate the nationwide launch of the new 'YSL Love Nude Lipstick,' which offers a new 'fluffy-juicy' sensation. The 'YSL Love Nude Lipstick' is a new type of lipstick that is neither glossy nor matte, providing an unprecedented texture. Its watercolor nude colors, which blur softly and bleed out, create a sensual charm. The event, themed as a 'secret hotel' appearing in Omotesando, features three floors: a 'RECEPTION' floor with a DJ booth, a 'LOBBY GAME' floor for experiencing the 'fluffy-juicy' texture, and a 'GUEST ROOM' floor where visitors can freely try YSL's iconic lipsticks and fragrances. Prior to the opening, guests including Shuzo Ohira, Emi Suzuki, Maria Tani, Yu Yamada, Alisa Ueno, NOA, Reo Matsumoto, and Lynn (tripleS) visited the venue to experience the new product.