Highly Anticipated Limited Colors from Lancôme's Legendary Gloss "Juicy Tubes"! The Sweet and Sour Temptation of Fresh Berries, "Jam Berry Collection," Launches Nationwide on Friday, May 1, 2026

On Friday, May 1, 2026, Lancôme will launch the "Jam Berry Collection," a limited-edition color collection expressing the fresh and juicy worldview of freshly picked berries, nationwide. Introducing three new colors from "Idôle Lip Butterglow," which gives a natural flush and shine with a meltingly smooth texture, and two limited-edition colors from the iconic item "Juicy Tubes," which makes lips look plump the moment it's applied (*plumping effect due to moisture). We propose an enchanting lip makeup look that bounces like fresh fruit. *Due to moisturizing effect JUICY TUBES Two colors concentrating the worldview of berries are introduced in limited quantities from the legendary lip gloss that melts and blends the moment it touches the lips. #27 CHEEKY CHERRY A vivid red resembling a dark cherry, sparkling with delicate pink glitter. A single swipe provides vibrant color, creating lips that radiate dramatic charm. #15 BERRY BISOU A shade locking sparkling blue glitter inside a blueberry-inspired purple. A piece that adds depth and transparency to your lips. It can also be layered over your existing lipsticks to add depth. IDÔLE LIP BUTTERGLOW Three new colors join the lineup of butter lipsticks that melt on the lips and color them gorgeously. Surrender to the sweet and sour temptation and color your lips with the season's trendiest brilliance. #52 BERRY GLOW A wine red with a slight hint of brown. Adds depth and elegance to the lips, creating a sophisticated, mature expression just by wearing it. #59 CHEEKY CHERRY A juicy red, like a fully ripe cherry. It flatters any skin tone, producing a healthy flushed look and a confident, glamorous impression. #90 BERRY BISOU A skin-friendly blueberry color sparkling with fine pink glitter. A shade that allows you to enjoy a nuance change by layering it over your own lipsticks. [Product Overview] Jam Berry Collection Release Date: Friday, May 1, 2026: Nationwide Release Friday, April 24, 2026: Lancôme Official Online Shop Pre-sale Juicy Tubes Category: Lip Gloss Price: 3,850 yen each (tax included) 2 Limited Colors (#15, #27) Idôle Lip Butterglow Category: Lipstick Price: 5,500 yen each (tax included) 3 New Colors (#52, #59, #90) ■ About LANCÔME Lancôme is a brand of Nihon L'Oréal K.K. (Headquarters: Shinjuku-ku, Tokyo; President & Representative Director: Jean-Pierre Chariton), the Japanese subsidiary of the L'Oréal Group (Headquarters: Paris), the world's largest cosmetics company, and is the world's number one luxury cosmetics brand. Founded in 1935 by the visionary pioneer Armand Petitjean with the aim of spreading the spirit and taste of French elegance worldwide, Lancôme quickly grew into a brand embodying the essence of beauty. Through pioneering evolutions in skincare, makeup, and fragrances, Lancôme has consistently continued to redefine beauty. At the core of its brand philosophy is "Fearless Optimism"—believing in the future at all times and carving out one's own path. Its history is one of insatiable quest for beauty and innovation that opens up the future, and its mission is to empower the life of each individual woman so that women all over the world can confidently love their own beauty and share that strength. Lancôme operates in 135 countries, where approximately 20,000 beauty advisors at retail locations worldwide deliver sophisticated services and iconic products. By fusing scientific expertise with a desire to fulfill women's needs, Lancôme continues to create unique innovations where skincare, makeup, and fragrances complement one another. Lancôme supports all women to shine with confidence and pave the way to a happier future. ◆ Official Website: http...