Sho Hirano, Yves Saint Laurent Beauté Ambassador, Appears at Reception Commemorating the Pop-up Event for the New "Fluffy and Juicy" Lip Product "YSL Love Nude Lipstick"

A new "fluffy and juicy" lip product, "YSL Love Nude Lipstick," is born. A limited-time pop-up event to experience the charm of "YSL Love Nude Lipstick" "YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN" opens from Friday, April 3, 2026. Nihon L'Oreal K.K. (Headquarters: Nishi-Shinjuku, Shinjuku-ku, Tokyo) will hold a limited-time pop-up event, "YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN," from Friday, April 3, to Sunday, April 5, 2026, at Cranes 6142 in Omotesando, Tokyo, for the new sensation "fluffy and juicy" lip product "YSL Love Nude Lipstick," releasing on Friday, April 3, 2026, from Yves Saint Laurent Beauté. On the previous day, Thursday, April 2, a reception commemorating the event was held, where Yves Saint Laurent Beauté Ambassador Sho Hirano (Number_i) appeared wearing a nude, spring-like makeup look using the "YSL Love Nude Lipstick." Regarding the new lipstick, he commented, "The packaging is cute, and just like the name suggests, it feels like it makes your own lips plump." Furthermore, in connection with the lipstick's concept, when asked what he keeps in mind to love himself as he is, he said, "I think I understand myself best, so I try not to push myself and to be honest." When asked about his favorite spot at this limited-time pop-up event, he promoted it saying, "The photo print booth on the second floor was a lot of fun, so I hope everyone will experience it." Q1: Today you appeared with wonderful makeup using the new sensation "fluffy and juicy" lip product "YSL Love Nude Lipstick" which launches nationwide tomorrow. Could you tell us the key point of your makeup? A: I'm wearing shade number 1 of the "YSL Love Nude Lipstick," and it blends well with me. I think it's a very favorite item of mine. Q2: How is it using the "YSL Love Nude Lipstick"? A: The packaging is very cute, and just like this "fluffy and juicy" name, when I put it on, I felt a plumping sensation on my lips and a juicy moisture, so I definitely want everyone to experience this too. With this color, I thought it's a lipstick that suits the concept of my fashion for the day and various situations.