YSL BEAUTY will hold a limited-time pop-up event, 'YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN,' from Friday, April 3 to Sunday, April 5, 2026, for its new 'fuwa-juwa' (softly juicy) texture lipstick 'YSL Lovenuude Lipstick,' which will be released nationwide from Friday, April 3.

Event Special Site: https://www.yslb.jp/ysllovenude-event.html

The 'YSL Lovenuude Lipstick' is a new sensation 'fuwa-juwa' lip that allows you to encounter a texture you've never experienced before, neither glossy nor matte. The watercolor nude color, which is softly blurred and exudes a juicy feel, creates a sensual charm.

The 'YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN,' based on the concept of a 'secret hotel' suddenly appearing in Omotesando, is a limited-time pop-up event held to commemorate the birth of YSL's first lip series, 'YSL LOVENUDE.'

Wrapped in the sensual pink-nude colors of 'YSL LOVENUDE,' the 'YSL LOVENUDE HOTEL TOKYO' is a special photogenic hotel unique to YSL, consisting of the 1F 'RECEPTION' floor with a DJ booth, the 2F 'LOBBY GAME' floor where you can enjoy the 'fuwa-juwa' experience of the 'YSL Lovenuude Lipstick' at various booths, and the 3F 'GUEST ROOM' floor where you can freely try YSL's iconic lips and fragrances, including the 'YSL Lovenuude Lipstick.'

Prior to the event, glamorous guests including Shuzo Ohira, Emi Suzuki, Maria Tani, Yu Yamada, Alisa Ueno, NOA, Reo Matsumoto, and Lynn (tripleS) (titles omitted) attended. After checking into the 'YSL LOVENUDE HOTEL TOKYO' and getting their own room key, they enjoyed a special experience with the new sensation 'fuwa-juwa' lip.

Shuzo Ohira 'YSL Lovenuude Lipstick #1'

Emi Suzuki 'YSL Lovenuude Lipstick #1'

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: YSL BEAUTY
  • Products / services: YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN