[Kérastase] Starting April 8th (Wednesday): New "Gloss Absolu" Series Launch Commemorative Pop-up ~Into a World of Heart-Pounding, Water-Glow Shine. Experience New Products and Create Original Accessories~

Professional luxury haircare brand Kérastase will hold a pop-up event at "@cosme TOKYO" for seven days from April 8th (Wednesday) to April 14th (Tuesday) to commemorate the launch of its new product, "Gloss Absolu." At the venue, you can try all products in the "Gloss Absolu" series, including the popular hair oil "Glaze Drops," and enjoy special experiences such as creating original accessories exclusively for customers who purchase products.

In conjunction with this pop-up, Kérastase products will also be sold at the same store from April 1st (Wednesday) to April 28th (Tuesday), and "Gloss Absolu" will be available at @cosme SHOPPING from April 1st (Wednesday).

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Starting April 8th (Wednesday): New "Gloss Absolu" Series Launch Commemorative Pop-up

~Into a World of Heart-Pounding, Water-Glow Shine. Experience New Products and Create Original Accessories~

A pop-up event, "ENTER THE WORLD OF GLOSS: Into a World of Heart-Pounding, Water-Glow Shine," will be held at @cosme TOKYO to commemorate the launch of the new "Gloss Absolu" series (March 27th) and Wonyoung's appointment as the Japan local ambassador. During the event, the exterior of the Harajuku area will be decorated. At the venue, you can purchase all products from the "Gloss Absolu" series, which leads to airy, bouncy hair with a "plump" feel, including the popular hair oil "Glaze Drops."

[Event Overview]

• Event Name: ENTER THE WORLD OF GLOSS: Into a World of Heart-Pounding, Water-Glow Shine

• Period: April 8th (Wednesday) to April 14th (Tuesday), 2026

• Business Hours: 11:00 - 21:00 (According to @cosme TOKYO's business hours)

• Venue: @cosme TOKYO 1F Pop-up Space (1-14-27 Jingumae, Shibuya-ku, Tokyo)

• Admission: Free (Some content is limited to purchasers)

[Event Concept: ENTER THE WORLD OF GLOSS]

The moment you open the door, a world of "gloss" spreads out, reflecting light and shimmering with fresh luster. Kérastase proposes a new sensation of "water-glow shiny hair" experience. This is an immersive luxury experience event where you can encounter the best shine of your life.

[4 Special Experiential Contents]

At this event, we have prepared four special experiential contents where you can enjoy the world of "Gloss Absolu," which leads to airy, bouncy hair with a "plump" water-glow shine, with all five senses.

1. GLAZE UP MIRROR: New Product "Glaze Drops" Experience Area

A self-experience corner where you can immediately feel the "water-glow shiny hair" that reflects light like a mirror. In front of the mirror, apply "Glaze Drops" with your own hands and experience the moment a light "thin film of glossy veil" envelops your hair without stickiness.

2. PERSONAL GLOSS SESSION: Private Experience to Master Water-Glow Shine

A one-on-one personal session with an advisor. They will lecture on how to use Glaze Drops and deeply unravel the charm of the product.

3. GLAZE & CREATE WORKSHOP: [Purchaser Exclusive] Original Accessory Creation

A special workshop exclusively for customers who purchase "Glaze Drops." You can choose parts inspired by the transparent water-glow shine and create your own original accessory that can be attached to "Glaze Drops."

*Limited in quantity, ends when supplies run out.

4. THE SURPRISE DROPS: Capsule Machine with No Losing Prizes

Those who follow the official X account or post about the event will receive a "Surprise Drop" from Kérastase. Receive a luxurious gift with the excitement of not knowing what you'll get, such as trial-sized products or limited original goods.

*Limited to one per person. Also, limited in quantity, ends when supplies run out.

New "Gloss Absolu" Series Launched March 27th: "Water-Glow Shiny Hair" Blooms Instantly

Scientifically addresses the concerns of many modern women: "hair frizz, spread, and lack of shine." Equipped with Kérastase's unique "Water-Glow Drop Technology," it achieves both surprisingly light finish and overwhelming shine as if infused with light.

[3 Approaches of Water-Glow Drop Technology]

1. Fluffy Firmness: Hyaluronic acid*¹ moisturizes hair fibers, making them plump from within.

2. Smooth Cuticles: Glycolic acid*² smooths cuticles, leading to hair that reflects light.

3. Coating with a Thin Glossy Veil: Contains wild rose oil*³. Protects hair, gives it shine with a thin veil, and results in bouncy, glossy hair with a light texture.

   *1 Sodium Hyaluronate (moisturizing ingredient) *2 Hair styling ingredient *3 Rosa Canina Flower Extract (shine protection ingredient)

Hero Product: Glaze Drops (Hair Oil)

A supreme drop housed in an iconic glass bottle that sparkles like jewelry. Formulated with 98% shine-protecting ingredients, it provides a smooth, non-sticky feel while leading to a fresh, "plump" and bouncy texture.

■ About Kérastase

Kérastase, born in Paris in 1964, is a professional luxury haircare brand that upholds the philosophy of "beautiful hair starts with a healthy scalp." By integrating advanced research and the knowledge of hairdressers, we have pursued the ultimate experience of "home aesthetic," a skincare-inspired care that allows the salon's感動 (deep impression/satisfaction) to continue at home.

"Hair is your individuality. Uncompromising shine for you."
Our mission is to accompany you in your "desired self" that changes with hair quality, concerns, seasons, and life stages, and to overcome daily dilemmas to achieve uncompromising shine.
Every time you touch your hair, every time you feel its scent, you regain yourself and move towards a confident everyday.
Kérastase delivers the ultimate luxury experience with the optimal care for you.