Shu Uemura celebrates 'shu sento' pop-up with dance performance by Avantgardey!

Shu Uemura is hosting a 'shu sento' (public bathhouse) themed pop-up event at its Omotesando flagship store until April 2. The event opened with a high-energy dance performance by the internationally acclaimed group Avantgardey. Visitors can enjoy base makeup consultations and exclusive product experiences.
eventNQ 74/100出典:PR Times

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  • 📰 Published: March 28, 2026 at 21:00
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The 'shu sento' pop-up invites customers to explore base makeup through a fun, bathhouse-inspired journey. Exclusive gifts and advanced trials of the 'Kinu Care CC Oil' are available.

FAQ

Where is the 'shu sento' event being held?

It is held at the brand's first global flagship beauty boutique, 'Shu Tokyo Makeup Box' (5-11-2 Jingumae, Shibuya-ku, Tokyo).

What kind of experience does it offer?

Visitors can embark on an exploration journey to find their ideal makeup primer color, receive professional touch-ups from makeup artists, and collect exclusive event bonuses in a bathhouse-themed space.