Launching Three DX Solutions to Support Tourism Destination Development

The environment surrounding tourism destination development is undergoing significant changes, including the need to address regional challenges and new DMO requirements, as well as the emergence of the AI search era.

The Japan Tourism Association (Minato City, Tokyo; President: Masanobu Komaeda, Chairman of the Board of Directors, Mitsui Fudosan Co., Ltd.), a public interest incorporated foundation, will launch three new tourism DX solutions to respond to these evolving demands.

Three Newly Launched/Enhanced DX Solutions

~Supporting Evidence-Based Policy Making (EBPM) in Tourism Destination Development~

1. "DMO Package"

A dedicated dashboard that visualizes KGI and KPI metrics aligned with new DMO registration requirements, supplemented with analysis comments generated by generative AI

2. Regional Tourism Website AI & GEO Optimization (Structured Data Implementation Service)

Support for implementing structured data and web diagnostics on tourism websites, designed for the age of AI search and generative AI. Currently offering free AI diagnostic reports

3. Digital Support Menu

A suite of digital services—including data analysis, visitor flow analysis, targeted advertising, and talent development—provided via the consortium’s digital platform

Amidst rapidly changing conditions in tourism destination development, the Japan Tourism Association will continue promoting sustainable tourism region building by delivering tailored DX solutions based on local realities and challenges.

※ Overview of the three solutions offered:

1. "DMO Package"

A service that provides a dedicated dashboard visualizing essential data such as KGI and KPI required by DMOs. Generative AI automatically adds analytical comments for monthly data fluctuations, enabling easier data comprehension and streamlining analysis needed for new registration and renewal compliance. The package covers key management indicators, including automatic measurement of economic ripple effects and benchmarking across multiple regions.

※ Requires use of the core functions of the Japan Tourism Digital Platform.

▶ Details here

https://www.nihon-kankou.or.jp/home/userfiles/files/autoupload/2026/06/1782451146.pdf

2. Regional Tourism Website AI & GEO Optimization (Structured Data Implementation Service)

A comprehensive, end-to-end support service designed to help tourism websites become more competitive in AI search, generative AI, and Google Maps results. Using the proprietary diagnostic tool "WebInsights," it conducts multidimensional assessments across five areas, including implementation status of tourism schema (JSON-LD) and AI citation readiness. Based on the assessment results, the service ensures robust information dissemination infrastructure by guiding structured data implementation on websites, enriching GBP (Google Business Profile), and achieving three-way data alignment with foundational databases.

▶ Details here

https://webinsights.tourism-intelligence.info/

3. Digital Support Menu

A service menu developed from a platform selected under the Japan Tourism Agency’s Tourism DX initiative, through which consortium members of the "Tourism Forecast Platform" offer diverse digital solutions tailored to regional tourism challenges. Integrated with the "National Tourism DMP," it enables visualization and utilization of advanced big data—including accommodation trends, domestic and international visitor flows, and cashless spending—at the prefectural and municipal levels. The menu also includes practical programs ranging from behavioral-history-based targeted advertising and MaaS implementation to smart tourism solutions and training for tourism professionals driving DX transformation.

▶ Details here

https://kankou-business-lp.kankouyohou.com/

【Inquiries】

Japan Tourism Association

Business Promotion Group, Tourism DX Co-Creation Division

e-mail: jyouhou@nihon-kankou.or.jp

Japan Tourism Digital Platform

https://lp.nihon-kankou-dx.info/

Example Digital Platform Menu: Inbound Visit Status (Overnight Stays) Example Digital Platform Menu: Visitors from Overseas

Example Digital Platform Menu: Current Tourism Statistics