Japan Tourism Association Releases Reports from FY2025 "Domestic Tourism Promotion Committee" and "Two-Way Exchange Promotion Committee"

※On-site visits included hearings and exchanges of opinions on regional initiatives.

The Japan Tourism Association (located in Minato-ku, Tokyo; Chairman Masanobu Komoda, Representative Director and Chairman of Mitsui Fudosan Co., Ltd.) has compiled reports summarizing the discussions of the FY2025 "Domestic Tourism Promotion Committee" and "Two-Way Exchange Promotion Committee" and released them on the association's website from May 7th.

(https://www.nihon-kankou.or.jp/home/committee)

This report summarizes the content of a year-long investigation, verification, and discussion on the challenges facing the tourism industry by both committees. The insights, strategies, and proposed measures for each challenge will be incorporated into the policy recommendations that the association makes to relevant government ministries and agencies, aiming to truly establish tourism as a core industry.

In addition to desk-based discussions, both committees conducted preliminary hearings, on-site visits, and exchanges of opinions with local governments and related organizations working on solving issues aligned with the committee themes.

◆FY2025 Committee Themes and Visited Regions

① Domestic Tourism Promotion Committee

Theme: "Sustainable Tourism Promotion Leading to Regional Revitalization"

Keywords: Deepening "Geographical Dispersion"

Visited Regions: Natori City, Miyagi Prefecture; Yamagata City, Yamagata Prefecture (Zao)

※Details of the visits were released on December 22, 2025.

② Two-Way Exchange Promotion Committee

Theme: "Expansion of Two-Way Exchange Leading to Regional Revitalization"

Keywords: Towards Outbound Revival

Visited Regions: Takamatsu City, Kagawa Prefecture; Ayagawa Town, Kagawa Prefecture

※Details of the visits were released on February 6, 2026.

Through both committees, the association will continue to create opportunities for exchanging opinions that contribute to solving regional challenges, aiming for "sustainable regional revitalization" and contributing to the continuous development of regions.