Japan Tourism Promotion Association Submits Proposals for "Basic Policy 2026"
The Japan Tourism Promotion Association submitted proposals to the Commissioner of the Japan Tourism Agency for the "Basic Policy 2026." The proposals emphasize positioning tourism as a strategic industry leading regional and national economic development, addressing issues like overtourism and human resource development.
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- 📰 Published: April 29, 2026 at 00:00
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The Planning Committee of the Japan Tourism Promotion Association (located in Minato-ku, Tokyo, Chairman: Masanobu Komoda (Representative Director and Chairman of Mitsui Fudosan Co., Ltd.)) compiled proposals for the "Basic Policy 2026" (Basic Policy on Economic and Fiscal Management and Reform 2026). On April 27, Reiwa 8 (2026), Chizuko Nishimatsu, Chairperson of the Planning Committee (Director, Senior Managing Executive Officer, Head of Tourism Business Division, JTB Corp.), Hitoshi Saimyo, President, and Yutaka Hasegawa, Vice President, visited Mr. Shigeki Murata, Commissioner of the Japan Tourism Agency, to submit these proposals.
These proposals are made from the perspective of the tourism industry for the "Basic Policy." Following the launch of the government's 5th Basic Plan for Promotion of a Tourism-Oriented Nation in April, which positioned tourism as a strategic industry leading the development of regional and national economies, the proposals aim to ensure that tourism is also positioned in the Basic Policy as a cross-sectoral core strategic industry within the overall government growth strategy, encompassing wage increases, investment-led nation-building, regional revitalization 2.0, and DX.
The proposals address "responding to comprehensive issues," including the appropriate positioning of the tourism industry, and "responding to individual issues," which comprise four points: "responding to overtourism," "activating two-way exchange by promoting outbound travel," "revitalizing domestic tourism," and "securing and developing tourism human resources and improving productivity."
After Chairperson Nishimatsu explained the key points of the proposals to Commissioner Murata of the Japan Tourism Agency, Commissioner Murata stated that he fully understood the issues raised in the proposals and would continue to work diligently on them. They also exchanged views on the current situation surrounding tourism, including concerns about the Middle East situation.
The Association will continue to contribute to the revitalization of the Japanese economy through tourism by conducting proposal activities to the government and implementing various projects.
**[Outline of Proposal Items]**
Ⅰ Response to Comprehensive Issues
１．Appropriate Positioning of the Tourism Industry
２．Participation in International Standards and Certification Fields
３．Strategic Utilization of the International Tourist Tax
Ⅱ Response to Individual Issues
１．Response to Overtourism
２．Activation of Two-Way Exchange by Promoting Outbound Travel
３．Activation of Domestic Tourism
４．Securing and Developing Tourism Human Resources and Improving Productivity
The full text and summary of the proposals can be viewed at the URL below.
https://www.nihon-kankou.or.jp/home/userfiles/files/260427teigen_1.pdf
■ Japan Tourism Promotion Association
https://www.nihon-kankou.or.jp/home/
These proposals are made from the perspective of the tourism industry for the "Basic Policy." Following the launch of the government's 5th Basic Plan for Promotion of a Tourism-Oriented Nation in April, which positioned tourism as a strategic industry leading the development of regional and national economies, the proposals aim to ensure that tourism is also positioned in the Basic Policy as a cross-sectoral core strategic industry within the overall government growth strategy, encompassing wage increases, investment-led nation-building, regional revitalization 2.0, and DX.
The proposals address "responding to comprehensive issues," including the appropriate positioning of the tourism industry, and "responding to individual issues," which comprise four points: "responding to overtourism," "activating two-way exchange by promoting outbound travel," "revitalizing domestic tourism," and "securing and developing tourism human resources and improving productivity."
After Chairperson Nishimatsu explained the key points of the proposals to Commissioner Murata of the Japan Tourism Agency, Commissioner Murata stated that he fully understood the issues raised in the proposals and would continue to work diligently on them. They also exchanged views on the current situation surrounding tourism, including concerns about the Middle East situation.
The Association will continue to contribute to the revitalization of the Japanese economy through tourism by conducting proposal activities to the government and implementing various projects.
**[Outline of Proposal Items]**
Ⅰ Response to Comprehensive Issues
１．Appropriate Positioning of the Tourism Industry
２．Participation in International Standards and Certification Fields
３．Strategic Utilization of the International Tourist Tax
Ⅱ Response to Individual Issues
１．Response to Overtourism
２．Activation of Two-Way Exchange by Promoting Outbound Travel
３．Activation of Domestic Tourism
４．Securing and Developing Tourism Human Resources and Improving Productivity
The full text and summary of the proposals can be viewed at the URL below.
https://www.nihon-kankou.or.jp/home/userfiles/files/260427teigen_1.pdf
■ Japan Tourism Promotion Association
https://www.nihon-kankou.or.jp/home/