Exhibition Applications Open for Japan Zone at 'Taiwan International Travel Fair 2026 (ITF2026)' Starting April 1 (Wed)
The Japan Travel and Tourism Association began accepting applications for the Japan Zone at the '2026 Taiwan International Travel Fair (ITF2026)' on April 1. It offers excellent opportunities and comprehensive support for attracting inbound tourists.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:31 (497h 15m after Collected)
The Japan Travel and Tourism Association (Minato-ku, Tokyo; Chairman: Masanobu Komoda, Chairman of the Board at Mitsui Fudosan Co., Ltd.) has been a long-standing sponsoring organization of the International Travel Fair (ITF), handling exhibition applications from Japan and planning and operating the entire Japan Zone area.
We have started accepting applications for the Japan Zone exhibition for "ITF2026," to be held this year, from 10:00 a.m. on Wednesday, April 1.
1. What is the Taiwan International Travel Fair (ITF)?
Started in 1987, the Taipei International Travel Fair (ITF) is Taiwan's largest international travel fair. From its 34th edition in 2026, it will be held under the new name "Taiwan International Travel Fair."
In 2025, 123 countries and regions exhibited, with 1,600 booths and 365,000 visitors over the four-day period.
2. What is the Japan Zone?
In 2025, 110 organizations with 207 booths exhibited, far exceeding other exhibiting countries. This number has been increasing significantly year by year since the COVID-19 pandemic. The Japan Zone is highly regarded as an excellent promotional opportunity for inbound tourism from Taiwan and within the Taiwanese market, with its evaluation improving annually.
3. Advantages of Exhibiting in the Japan Zone
- The dedicated secretariat will provide detailed support in Japanese for all procedures from application to exhibition.
- Before the opening of the ITF, a press conference hosted by the ITF will be held, gathering approximately 200 domestic and international media representatives. The Japan Zone Secretariat will participate as a representative to introduce the Japan Zone exhibitors.
- An event stage dedicated to the Japan Zone is set up, which exhibitors can use free of charge for performances and presentations.
- Regarding promotions on the ITF's main stage, the organizer allocates appearance slots to participating countries and organizations, and the Japan Zone secures the largest number of appearance slots among all exhibiting countries and organizations. The Japan Zone Secretariat will also support performances and presentations utilizing the main stage.
- While there are exhibitors from all over the world, the Japan Zone boasts the greatest popularity and is the premier customer attraction zone of the fair. Since 2025, to further improve marketing effects, we have been working to increase the number of responses to visitor questionnaires, and we provide exhibitors with data aggregated and organized as market research results.
- The Japan Zone features exhibitors from diverse industries such as local governments, transportation, accommodation facilities, and travel agencies. Cross-industry networking among exhibitors has progressed, leading to numerous cases of new business collaborations.
We have started accepting applications for the Japan Zone exhibition for "ITF2026," to be held this year, from 10:00 a.m. on Wednesday, April 1.
1. What is the Taiwan International Travel Fair (ITF)?
Started in 1987, the Taipei International Travel Fair (ITF) is Taiwan's largest international travel fair. From its 34th edition in 2026, it will be held under the new name "Taiwan International Travel Fair."
In 2025, 123 countries and regions exhibited, with 1,600 booths and 365,000 visitors over the four-day period.
2. What is the Japan Zone?
In 2025, 110 organizations with 207 booths exhibited, far exceeding other exhibiting countries. This number has been increasing significantly year by year since the COVID-19 pandemic. The Japan Zone is highly regarded as an excellent promotional opportunity for inbound tourism from Taiwan and within the Taiwanese market, with its evaluation improving annually.
3. Advantages of Exhibiting in the Japan Zone
- The dedicated secretariat will provide detailed support in Japanese for all procedures from application to exhibition.
- Before the opening of the ITF, a press conference hosted by the ITF will be held, gathering approximately 200 domestic and international media representatives. The Japan Zone Secretariat will participate as a representative to introduce the Japan Zone exhibitors.
- An event stage dedicated to the Japan Zone is set up, which exhibitors can use free of charge for performances and presentations.
- Regarding promotions on the ITF's main stage, the organizer allocates appearance slots to participating countries and organizations, and the Japan Zone secures the largest number of appearance slots among all exhibiting countries and organizations. The Japan Zone Secretariat will also support performances and presentations utilizing the main stage.
- While there are exhibitors from all over the world, the Japan Zone boasts the greatest popularity and is the premier customer attraction zone of the fair. Since 2025, to further improve marketing effects, we have been working to increase the number of responses to visitor questionnaires, and we provide exhibitors with data aggregated and organized as market research results.
- The Japan Zone features exhibitors from diverse industries such as local governments, transportation, accommodation facilities, and travel agencies. Cross-industry networking among exhibitors has progressed, leading to numerous cases of new business collaborations.