Seminar on Identifying Core Assets via Market Analysis and Developing New Product Themes
Nihon IR will hold a seminar on June 19, 2026, to teach practical methods for identifying corporate core assets and technologies using marketing analysis to create new product themes in the manufacturing sector.
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Nihon IR Technician Education Research Institute will hold a public seminar to practically learn methods for selecting one's own 'strength assets/core technologies' using marketing and competitive analysis and expanding them into medium- to long-term R&D themes or new product themes through workshops using case studies.
In the midst of recent environmental changes, companies are more strongly required to 'set R&D themes that lead to the creation of new businesses and customer value' and 'acquire core technologies.' On the other hand, many voices have raised challenges such as:
- Not being fully convinced by the results of core technology selection.
- Not knowing if core technologies are being fully utilized in business.
- Not knowing how to compare with competitors.
As a result, reproducible process design and the development of decision-making criteria have become essential.
Seminar Overview:
Seminar Name: Identifying Strengths through Market Analysis and Expanding to New Product Themes.
Format: On-site (Nihon IR Headquarters Seminar Room) or Online (Zoom LIVE).
Date: June 19, 2026 (Friday) 10:30-16:30.
Capacity: On-site max 8 people (no limit for online).
Fee: 39,600 yen (tax included) per person.
Instructor: Kyoko Kawasaki (CEO of First Innovatech Co., Ltd.).
Program Details:
1) What are Strength Assets and Core Technologies?
Definition, examples, positioning in R&D, selection process, and metrics.
2) Marketing Activities in the Manufacturing Industry.
Environmental changes, benchmarking, stage-gate activities, Ansoff's Growth Matrix, and 3C/5 Forces analysis.
3) Marketing/Core Tech Evaluation in Existing/Peripheral Markets.
Objectives, evaluation items, result analysis, and competitive roadmap forecasting.
4) Marketing/Core Tech Evaluation in New Entry/New Markets.
Competitive research, technology trends, market needs forecasting, and setting future assets.
5) Expansion into R&D Themes.
Interpreting analysis results, setting goals, scenario creation, and points for continuous themes.
6) Strength Asset/Core Tech Selection Workshop.
Practical group work using case studies and Q&A.
Target Audience:
- New business planners
- Technical development staff (R&D, business departments)
- Leaders of the above departments
About Nihon IR Co., Ltd.:
With over 50 years of experience in patent and IP solutions, the company provides a wide range of professional services, including technology research, technician education for manufacturers, and technical content production.
In the midst of recent environmental changes, companies are more strongly required to 'set R&D themes that lead to the creation of new businesses and customer value' and 'acquire core technologies.' On the other hand, many voices have raised challenges such as:
- Not being fully convinced by the results of core technology selection.
- Not knowing if core technologies are being fully utilized in business.
- Not knowing how to compare with competitors.
As a result, reproducible process design and the development of decision-making criteria have become essential.
Seminar Overview:
Seminar Name: Identifying Strengths through Market Analysis and Expanding to New Product Themes.
Format: On-site (Nihon IR Headquarters Seminar Room) or Online (Zoom LIVE).
Date: June 19, 2026 (Friday) 10:30-16:30.
Capacity: On-site max 8 people (no limit for online).
Fee: 39,600 yen (tax included) per person.
Instructor: Kyoko Kawasaki (CEO of First Innovatech Co., Ltd.).
Program Details:
1) What are Strength Assets and Core Technologies?
Definition, examples, positioning in R&D, selection process, and metrics.
2) Marketing Activities in the Manufacturing Industry.
Environmental changes, benchmarking, stage-gate activities, Ansoff's Growth Matrix, and 3C/5 Forces analysis.
3) Marketing/Core Tech Evaluation in Existing/Peripheral Markets.
Objectives, evaluation items, result analysis, and competitive roadmap forecasting.
4) Marketing/Core Tech Evaluation in New Entry/New Markets.
Competitive research, technology trends, market needs forecasting, and setting future assets.
5) Expansion into R&D Themes.
Interpreting analysis results, setting goals, scenario creation, and points for continuous themes.
6) Strength Asset/Core Tech Selection Workshop.
Practical group work using case studies and Q&A.
Target Audience:
- New business planners
- Technical development staff (R&D, business departments)
- Leaders of the above departments
About Nihon IR Co., Ltd.:
With over 50 years of experience in patent and IP solutions, the company provides a wide range of professional services, including technology research, technician education for manufacturers, and technical content production.