New 'Relaxed Fit' Shoulder Bag Surpasses 5M Yen on Launch Day: Introducing the 'Weekend Shoulder' with Designated Storage
NIG LLC has launched the 'QUICK PACK shoulder' on the crowdfunding site Makuake. Optimized for a relaxed shoulder-carry style, the product achieved over 5 million yen in sales on its first day.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 18:50
- 🔍 Collected: May 20, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 10:34 (3 min after Collected)
NIG LLC (Headquarters: Ishioka, Ibaraki; CEO: Ryoto Sasaki), operator of the 'NIG Online Store' which has surpassed 400 million yen in total project funding, launched a pre-sale for its first-ever shoulder bag designed with designated storage locations, the 'QUICK PACK shoulder,' on the crowdfunding site Makuake starting May 19, 2026.
The project achieved 5 million yen in sales on its very first day, with 396 supporters signing up.
1. What is QUICK PACK shoulder?
QUICK PACK shoulder is a bag designed to eliminate the hassle of rummaging through your belongings by creating 'designated spots' for essentials like smartphones, keys, wallets, and drinks. It is engineered not just for capacity, but for the ability to retrieve items without looking.
(1) The 'Smapokke®' Dedicated Smartphone Pocket
Equipped with the popular 'Smapokke®' feature from the QUICK PACK series. Users can access their phones just by reaching out, without needing to open a zipper. The magnetic closure ensures both ease of access and security.
(2) Dedicated Drink Pocket
Features a specialized pocket for water bottles or plastic bottles. By storing beverages separately, it prevents interference with other items and avoids getting other belongings wet from condensation.
(3) Built-in Wallet Functionality
Includes a dedicated pocket that functions as a wallet, with separate compartments for bills, coins, cards, and receipts. This allows for traveling light without needing a separate wallet.
2. Development Background
The project was sparked by user feedback: 'Body bags are convenient, but I want to carry them more loosely.' While body bags are designed to fit snugly against the body, an increasing number of users preferred carrying them longer as a shoulder bag due to concerns about the fit or chest line. However, a snug design doesn't perform at 100% when carried loosely. This led to the complete redesign optimized specifically for shoulder-style carry.
3. Re-engineered for a Relaxed Carry
This is not just a body bag with a longer strap. The layout, angles, and pocket structures were overhauled to ensure easy access to smartphones, keys, and drinks when the bag hangs loosely around the waist. It has a 3.5L capacity, sufficient for a phone, wallet functions, a water bottle, and an A5 notebook or mini tablet.
The project achieved 5 million yen in sales on its very first day, with 396 supporters signing up.
1. What is QUICK PACK shoulder?
QUICK PACK shoulder is a bag designed to eliminate the hassle of rummaging through your belongings by creating 'designated spots' for essentials like smartphones, keys, wallets, and drinks. It is engineered not just for capacity, but for the ability to retrieve items without looking.
(1) The 'Smapokke®' Dedicated Smartphone Pocket
Equipped with the popular 'Smapokke®' feature from the QUICK PACK series. Users can access their phones just by reaching out, without needing to open a zipper. The magnetic closure ensures both ease of access and security.
(2) Dedicated Drink Pocket
Features a specialized pocket for water bottles or plastic bottles. By storing beverages separately, it prevents interference with other items and avoids getting other belongings wet from condensation.
(3) Built-in Wallet Functionality
Includes a dedicated pocket that functions as a wallet, with separate compartments for bills, coins, cards, and receipts. This allows for traveling light without needing a separate wallet.
2. Development Background
The project was sparked by user feedback: 'Body bags are convenient, but I want to carry them more loosely.' While body bags are designed to fit snugly against the body, an increasing number of users preferred carrying them longer as a shoulder bag due to concerns about the fit or chest line. However, a snug design doesn't perform at 100% when carried loosely. This led to the complete redesign optimized specifically for shoulder-style carry.
3. Re-engineered for a Relaxed Carry
This is not just a body bag with a longer strap. The layout, angles, and pocket structures were overhauled to ensure easy access to smartphones, keys, and drinks when the bag hangs loosely around the waist. It has a 3.5L capacity, sufficient for a phone, wallet functions, a water bottle, and an A5 notebook or mini tablet.
FAQ
Where is NIG headquartered?
NIG LLC is headquartered in Ishioka City, Ibaraki Prefecture, Japan.
What is 'Smapokke®'?
It is a dedicated smartphone pocket with a magnetic closure, allowing for one-handed access without zippers, featured in the QUICK PACK series.
When did the sales start?
The pre-sale launched on May 19, 2026, on the Japanese crowdfunding platform Makuake.