Once-in-a-Millennium 'Year of the Bath (026)'! Nifty Onsen Launches Special Site 'Ofuro e Ikou 2026'

## Once-in-a-Millennium 'Year of the Bath (026)'! Nifty Onsen Launches Special Site 'Ofuro e Ikou 2026'

Nifty Onsen, operated by Nifty Lifestyle Co., Ltd., is celebrating the year 2026—a once-in-a-millennium anniversary for the spa industry where the numbers can be read as 'Ofuro' (Bath, 026)—by launching the special portal site 'Ofuro e Ikou 2026' on Tuesday, May 26, 2026.

### What is the Year of the Bath?

2026 is an extremely rare anniversary year for the spa industry, as the numbers can be read as 'Ofuro' (Bath, 026).

To commemorate this special year, bath-related organizations across Japan have united to launch the '2026 Year of the Bath Project' (https://www.2026ofuro.jp/), the first cross-industry project to promote the appeal of 'Ofuro,' a unique Japanese culture, both domestically and internationally.

Nifty Onsen, as a supporting member of the Japan Spa Association, is sponsoring the 2026 Year of the Bath Project.

### What is 'Ofuro e Ikou 2026'?

'Ofuro e Ikou 2026' is an official special site that aggregates various events, feature content, and limited-time campaigns related to the 'Year of the Bath' hosted on Nifty Onsen.

https://onsen.nifty.com/ofuro2026/

Furthermore, the site introduces original Nifty Onsen articles to help visitors understand the charm of bathing more deeply, such as 'History of Ofuro,' which unravels the historical background, and 'Ofuro Etiquette,' which enriches daily bathing routines.

Moving forward, they plan to release carefully selected facility introductions by the editorial department and user-participatory experiential content, providing a variety of content throughout the year to enrich everyone's spa experience.

### Launch Commemorative Campaign! X Follow & Repost Campaign

To celebrate the launch of 'Ofuro e Ikou 2026,' a giveaway project in collaboration with the '2026 Year of the Bath Project' Executive Committee will be held.

In line with the wordplay of '026 (Ofuro),' 26 people will be selected by lottery to receive 'Pocari Sweat 500ml x 1 case (24 bottles).'

#### Campaign Overview

During the campaign period, follow both the official Nifty Onsen X account (@niftyonsen) and the official '2026 Year of the Bath Project' Executive Committee X account (@2026ofuro), and repost the designated post from Nifty Onsen to be entered into a lottery to win 'Pocari Sweat 500ml x 1 case (24 bottles).'

#### Campaign Period

Tuesday, May 26, 2026 – Tuesday, June 30, 2026, 23:59

#### Prize & Winners

Prize: Pocari Sweat 500ml x 1 case (24 bottles)
Winners: 26 people selected by lottery

*Pocari Sweat is a recommended beverage for the 2026 Year of the Bath Project.

### About Nifty Onsen

A specialized information site for hot springs and spas that allows users to search collectively through approximately 23,000 spa facilities nationwide (as of April 30, 2026). It lists a wide range of spa information, from day-trip hot springs and super sento to traditional hot spring inns.

Every December, they announce the 'Nifty Onsen Annual Ranking,' with over 100,000 spa fans voting annually since 2019.