Announcement of Collaboration with Broad Enterprise Inc.
NIFTY Lifestyle and two other companies to provide one-stop support for real estate investors, from property acquisition to renovation and financing.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 01:00
NIFTY Lifestyle Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President and CEO: Takashi Narita; Securities Code: 4262, hereinafter referred to as "the Company"), which provides "NIFTY Real Estate," one of Japan's largest real estate property information search platforms, announces that it will collaborate with its consolidated subsidiary, Doors Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Masashi Koshishi, hereinafter referred to as "Doors"), and Broad Enterprise Inc. (Headquarters: Osaka-shi, Osaka; President and CEO: Ryosuke Nakanishi; Securities Code: 4415, hereinafter referred to as "Broad Enterprise"), which provides a split payment financial scheme for real estate equipment and renovations. Through this collaboration among the three companies, we will establish a system to provide one-stop support for real estate investors, covering everything from property selection to post-purchase renovation (refurbishment/repairs) and its financing.
Background and Objectives of Collaboration
In real estate investment, the discovery of excellent properties, improvement of value after purchase, and securing renovation funds are crucial factors that determine investor success. By having highly specialized companies collaborate to support each of these phases, it is possible to improve profitability.
The Company will facilitate efficient property selection through "NIFTY Real Estate," Broad Enterprise will provide financial support through BRO-ZERO, and Doors, which offers "Gaiheki Tosou no Madoguchi" (Exterior Wall Painting Window), will provide a reliable construction system. Together, the three companies will offer comprehensive support to real estate investors.
Details
① Property Search and Purchase (NIFTY Lifestyle Co., Ltd.)
Service: Purchase property search through NIFTY Real Estate

Features:
・ Japan's No. 1 in the number of listed property information (*1).
・ Efficient property search is possible with an app that won the 2025 Good Design Award.
・ Comfortable UI/UX that eliminates the stress of "seeing the same property repeatedly" through unique logic by cross-searching famous real estate sites.
・ Many users utilize it for searching investment properties (approximately 15% (*2) of users of the purchase version app).
② Renovation and Repairs (Doors Inc.)
Service: One-stop provision of renovations and repairs, including "Gaiheki Tosou no Madoguchi"




Features:
・ Proven track record with over 700,000 cumulative users and over 35,000 construction projects, ensuring quality and reliability.
・ Reduced intermediary margins by directly contracting with reliable partners who are familiar with local market prices, primarily focusing on sole proprietors.
・ Significant reduction in costs and man-hours for exterior maintenance and renovations.
・ With a construction business license, we can handle everything from small repairs to large-scale renovations and new construction projects exceeding 5 million yen.
・ Service area covers the entire country except Hokkaido and Okinawa. Centralized consultation is possible, significantly reducing renovation costs and man-hours.
・ Approximately 70% of investors consider renovations within one year of property purchase, but finding reliable contractors and achieving value-up at appropriate prices has been a challenge, which this service addresses.
③ Financing for Renovation and Repairs (Broad Enterprise Inc.)
Service: Financing support through the "BRO-ZERO" financial scheme with zero initial introduction cost

Features:
・ Broad Enterprise covers the initial costs for exterior renovations, etc., so investors do not need to use their own funds.
・ No financial institution screening is required, and it does not use credit lines or credit limits, allowing investors to preserve their financial capacity for future property purchases.
・ Eliminates cumbersome tasks such as preparing business plans and handling bank procedures, with a simple contract flow that allows for immediate commencement, supporting investors' speed.
・ Functions as a new financing method, an alternative to loans and renovation loans.

■Future Development
The three companies plan to establish a collaborative workflow and hold seminars and briefing sessions for target investors. Furthermore, they will continue to improve services based on operational results and strengthen their total solution for investors.
About Broad Enterprise Inc.
Since its establishment in December 2000, Broad Enterprise Inc. has been providing services that enhance the value of homes, such as high-speed internet for condominiums "B-CUBIC," IoT intercom system "BRO-LOCK," in-home IoT renovation "BRO-ROOM," and exterior wall painting/large-scale renovation "BRO-WALL," to solve vacancy issues nationwide. The company has a track record of over 200,000 household introductions across its business operations.
By combining services that improve occupancy rates with its unique "BRO-ZERO" zero initial introduction cost plan, the company contributes to maximizing owners' cash flow.
While providing comfortable and smart living environments, the company aims to achieve a sustainable society and contribute to all stakeholders involved by addressing work style reform, ESG, and SDGs.

×

【Overview of Broad Enterprise Inc.】
Company Name: Broad Enterprise Inc.
Representative: Ryosuke Nakanishi
Headquarters: Umeda East Building 9F, 5-15 Taishuji-cho, Kita-ku, Osaka-shi, Osaka
Established: December 15, 2000
Capital: 80 million yen
Number of Employees: 127 (as of December 31, 2025)
Business Activities:
Sales of high-speed internet for condominiums "B-CUBIC"
Sales of IoT (Internet of Things) intercom system "BRO-LOCK"
Sales of in-home IoT renovation "BRO-ROOM"
Sales of exterior wall painting and large-scale renovation "BRO-WALL"
・Corporate Site: https://broad-e.co.jp/
・YouTube "Ryosuke Nakanishi Channel":
https://www.youtube.com/@ryosukenakanishi
・YouTube "Broad Enterprise (4415) IR Channel":
https://www.youtube.com/@broadenterprise-ir
About Doors Inc.
Doors Inc. operates a renovation support business that integrates IT and real-world services, with the mission of "Digitalizing the renovation industry for secure living." Led by "Gaiheki Tosou no Madoguchi," Japan's largest matching platform for exterior wall painting with over 700,000 cumulative users, the company also operates "Gaiheki Tosou no Madoguchi Reform Kobo," which runs community-based stores, and "Gaiheki Tosou no Madoguchi PRO," a BtoB service for comprehensive renovation outsourcing. Through its unique digital platform, the company resolves industry opacity and provides a secure and satisfactory renovation experience.
■Company Name: Doors Inc. (Company's investment ratio: 100%)
■Representative: Masashi Koshishi, President and CEO
■Location: TTD Building 4F, 1-2-18 Mita, Minato-ku, Tokyo
■Business Activities:
Operation of the specialized exterior wall painting website "Gaiheki Tosou no Madoguchi"
Operation of the community-based primary contractor service "Gaiheki Tosou no Madoguchi Reform Kobo"
Operation of the BtoB renovation comprehensive outsourcing service "Gaiheki Tosou no Madoguchi PRO"
■URL: https://doors-inc.co.jp/
About NIFTY Lifestyle Co., Ltd.
The Company operates an "Action Support Service Business" to support individuals aiming for a better life. With the purpose of "Continuing to support everyone's 'happy life decision-making' with consideration and technology," we provide services related to supporting daily life decisions, thereby continuing to be close to each person's happy life.
■Company Name: NIFTY Lifestyle Co., Ltd. (Securities Code: 4262)
■Representative: Takashi Narita, President and CEO
■Location: Nakano Sakaue Sunbright Twin, 2-46-1 Honcho, Nakano-ku, Tokyo
■Business Activities: Action Support Service Business
■URL: https://niftylifestyle.co.jp/
*1: Based on research of 26 major real estate property information search sites, comparing and confirming the total number of listings.
Survey Overview: May 2025_Market Research on Real Estate Property Sites
Research Organization: Japan Marketing Research Organization
*2: Based on company survey
FAQ
What is the purpose of this collaboration?
The purpose is to establish a one-stop support system where the three companies leverage their respective strengths to assist real estate investors with challenges in "property selection," "post-purchase renovation (refurbishment/repairs)," and "financing for these," aiming to improve investor profitability.
What specific roles will each company play?
NIFTY Lifestyle will streamline property selection through "NIFTY Real Estate." Doors will provide a reliable renovation and repair system via "Gaiheki Tosou no Madoguchi," etc. Broad Enterprise will support renovation financing through the financial scheme "BRO-ZERO."
What kind of service is "BRO-ZERO"?
It is a financial scheme where Broad Enterprise advances the initial costs for exterior renovations, etc., eliminating the need for investors to use their own funds. It does not require screening by financial institutions or consume credit lines/limits, thus not burdening investors' cash flow.
What benefits can investors gain from this collaboration?
Investors can smoothly proceed from property search to renovation and financing through a single point of contact or coordinated services. This is expected to lead to time and effort savings, cost optimization, and improved investment returns.