Nifty Colors Launches Memory Umbrella 'Memorilla', Appoints Sara Honda as 2026 Ambassador. Achieves Lightweight and Slim Design with Special Manufacturing Method for 'Quick Folding'.
Nifty Colors has launched the lightweight memory umbrella 'Memorilla', featuring a special manufacturing method that allows for quick folding, overturning the conventional image of heavy memory umbrellas. Sara Honda has been appointed as the 2026 ambassador.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 07:58 (378h 19m after Collected)
Nifty Colors Co., Ltd. (Headquarters: Sumida-ku, Tokyo), which develops umbrellas and rain goods, launched the lightweight memory umbrella "Memorilla" in 2026. It is gaining support for its lightweight design and neatly folding crease structure, overturning the conventional image of heavy memory umbrellas.
Sara Honda, who is active as a model, has been appointed as the 2026 ambassador.
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Focusing on the 'Biggest Stress' of Folding Umbrellas
What many people feel when using a folding umbrella is the annoyance of "not being able to fold it neatly" and "taking a long time to fold it."
"Memorilla," a new concept folding umbrella combining "Memory" and "Umbrella," is a lightweight memory umbrella that simultaneously solves two challenges: the "difficulty in folding" of conventional folding umbrellas and the "weight" that previous memory umbrellas have had.
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Special Manufacturing Method that Memorizes Creases Directly into the Fabric
Conventional memory umbrellas typically use a structure where a sheet is attached to the back of the fabric to maintain creases. However, this structure inevitably leads to weight and bulk, posing challenges for portability.
"Memorilla" forms creases directly into the fabric itself using a special manufacturing method. Since it does not use a backing sheet, it achieves both lightness and memory retention, greatly improving portability.
Simply roll it up, and it naturally takes shape, allowing for stress-free storage even on rainy days.
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Carbon Fiber Ribs Realizing Lightness, Strength, and Slimness
The main ribs are made of thin, light, yet strong carbon fiber. This ensures high durability while being lightweight and even achieves slimness when folded.
It does not add bulk to your bag, making it ideal for everyday carrying.
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Detail Design Pursuing Ease of Use
Case with Large Velcro Closure (some with zippers)
Designed for smooth insertion and removal, easy to handle even when wet.
Double-Opening Carabiner
Can be securely attached to bags, etc.
Safety Lock (Stopper) Equipped (excluding automatic open/close models)
A safe design that prevents pinching of fingers or nails, with a button for opening and closing.
The meticulous attention to detail enhances comfort for daily use.
■ Product Lineup
Ultra-lightweight memory umbrella weighing approximately 113g (main body), achieving time-saving and luggage lightening.
Memorilla Carbon Lightweight Mini 50 ¥4,950 (tax included) Size: 50cm Colors: Black / Mint Green / Beige / Pink
Memorilla Panda Carbon Lightweight Mini 50 ¥4,950 (tax included) Size: 50cm
Memorilla Sorelle Carbon Lightweight Mini 50 ¥4,950 (tax included) Size: 50cm
Larger size for unisex use, unisex lightweight memory umbrella.
Memorilla Carbon Lightweight Mini 60 ¥5,500 (tax included) Size: 60cm Colors: Black / Navy / Khaki
Time-saving from opening to folding and case storage! Lightweight automatic open/close umbrella.
Memorilla Carbon Lightweight Automatic Mini 58 ¥5,500 (tax included) Size: 58cm Colors: Black / Navy / Khaki
2026 Brand Ambassador Sara Honda
Born April 4, 2007, from Kyoto Prefecture. Blood type O.
Affiliated with Oscar Promotion.
As the youngest of the Honda sisters, she has been involved in figure skating since childhood. Influenced by her sisters, she began appearing in commercials as a model at the age of 3. In 2019, she won the Novice A Girls' category at the international competition "Challenge Cup Figure 2019" held in The Hague, Netherlands.
Starting with the June 2025 issue, she debuted as an exclusive model for the fashion magazine "Ray." She is currently active in various fields, including TV and commercials.
【SNS】
Sales Channels
PLAZA (select stores), Hands Inc. (select stores), Loft Co., Ltd. (select stores)
Company's online shop
- Company HP: https://niftycolors.com/
- Rakuten: https://www.rakuten.co.jp/niftycolors/
Official SNS
HP
FAQ
What is the main feature of 'Memorilla'?
It utilizes a special manufacturing method to memorize creases directly in the fabric, eliminating the weight and bulk of conventional memory umbrellas, achieving a lightweight, slim design and the convenience of 'quick folding'.
What effects are expected from Sara Honda becoming the ambassador?
Through Sara Honda's youthful and active image, increased brand awareness and product interest are expected, particularly among younger demographics.
Where can 'Memorilla' be purchased?
It is available at select PLAZA, Hands, and Loft stores, as well as Nifty Colors' own online shops (company website, Rakuten).